Senior Advisor, Promotion

Industrial Alliance Insurance and Financial Services Inc; Quebec; Hybrid; CAD 85,000 - 120,000; Full time

Benefits offered by this job

Hybrid work

AI tools

L&D opportunities

Inclusive workplace

Job summary

Industrial Alliance Insurance and Financial Services Inc. is seeking a Senior Advisor, Promotion to drive marketing strategies and go-to-market initiatives for insurance and savings solutions.

You will develop campaigns, create sales tools, and collaborate with product, sales, and communications teams to enable distribution networks. The role requires strong writing, strategic thinking, and bilingual English/French capabilities, with 6–8 years of relevant experience and a degree in Marketing,

Qualifications

• Six to eight years in a marketing/commercialization role, preferably in financial services.
• Strong writing skills and ability to simplify complex concepts.
• Excellent French and English communication, both written and spoken.

Responsibilities

• Lead high-impact go-to-market strategies from concept through execution.
• Design multi-channel marketing campaigns that engage audiences and deliver measurable results.
• Develop marketing content, sales tools, and value propositions for solutions.
• Collaborate with product, sales, and communications teams.
• Influence marketing direction with creativity and market insight.
• Measure campaign performance and optimize results.
• Manage multiple projects with tight deadlines.

Skills

Marketing strategy

Go-to-market

Campaign design

Content development

Leadership

Bilingual EN/FR

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Microsoft Office

Copilot

Job description

Build the Future with Us

Are you passionate about marketing, communications, and go-to-market strategy? Do you enjoy transforming ideas into impactful initiatives that drive business results? Are you motivated by putting the client first?

As a Senior Advisor, Promotion, you will play a key role in the commercialization of our insurance and savings solutions. You will help develop compelling marketing strategies, innovative campaigns, and sales enablement tools that directly contribute to the success of our distribution networks.

This position offers an excellent opportunity to showcase your expertise and maximize your potential within a caring and trusted organization. Here, people and their development are at the heart of our priorities, creating an environment that fosters collaboration and innovation.

What You Will Accomplish with Us

As a Senior Advisor, Promotion, you will be at the heart of our mission. Key responsibilities include:

• Lead high-impact go-to-market strategies from concept through execution;
• Design multi-channel marketing campaigns that engage audiences and deliver measurable results;
• Develop marketing content, sales tools, and value propositions that simplify complex concepts and showcase our solutions;
• Collaborate closely with product experts, sales teams, and communications partners;
• Influence marketing direction through creativity, strategic thinking, and market insight;
• Measure campaign performance and continuously optimize results;
• Manage multiple projects simultaneously while meeting tight deadlines.

What Could Accelerate Your Success in This Role

We are looking for someone who:

• Is recognized for strong expertise in marketing, communications, and commercialization;
• Stands out for exceptional writing skills and the ability to simplify complex concepts;
• Demonstrates strong strategic thinking, analytical capabilities, problem-solving skills, and sound judgment;
• Is recognized for autonomy, influence-based leadership, and strong interpersonal skills;
• Holds a bachelor's degree in Marketing, Business Administration, Communications, or an equivalent discipline;
• Has a minimum of six to eight years of relevant experience in a similar role;
• Possesses excellent French communication skills, both spoken and written;
• Has strong proficiency with Microsoft Office tools and Copilot;
• Has an interest in financial services and business-related challenges;
• Thrives in a dynamic environment and can effectively manage multiple priorities;
• Has knowledge of financial products, considered a significant asset;
• Has experience working with distribution networks, considered an asset.
• Advanced English and French language proficiency is required, as the incumbent will be expected to collaborate with sales teams across Canada, participate in numerous meetings conducted in English and or French, and prepare written documents and marketing materials in English and French on a regular basis.

Why You'll Love Working With Us

• A workplace where learning and development are combined with a collective pursuit of excellence;
• Artificial intelligence tools available to everyone, helping increase personal effectiveness and support organizational growth;
• A healthy, safe, equitable, and inclusive environment where individuals can thrive and reach their full potential;
• The opportunity to work in a hybrid environment supported by flexibility and access to inspiring and innovative workspaces.

Competitive Benefits

• Flexible group insurance plans;
• Competitive retirement savings program;
• Employee share purchase plan;
• Vacation program, wellness days, and personal development days;
• Telemedicine services;
• Employee and Family Assistance Program;
• Ergonomic furniture program;
• Performance bonus;
• Discounts on iA products;
• And much more!