Senior Adobe Analytics Architect

WillowTree; Vancouver; Hybrid; CAD 104,000 - 130,000; Full time

Job summary

TELUS Digital is seeking a Senior Adobe Analytics Architect to enhance analytics strategies for clients. This role involves collaborating on robust analytics plans, integrating tools, and presenting actionable insights, while being part of a hybrid work culture in Vancouver, BC.

Benefits

Healthcare benefits - Medical, Vision, Dental

401K matching

Employee Share Purchase Plan

Competitive PTO Policy

Employee Assistance Program (EAP)

Life & Disability Insurance

Annual Performance Bonus

Qualifications

• 5-7 years of experience developing analytics strategies for clients.
• Experience creating analytics tracking specifications.
• Ability to translate business objectives into reportable metrics.

Responsibilities

• Lead outcomes workshops to define trackable outcomes.
• Audit and recommend analytics tools suitable for clients.
• Construct dashboards that illustrate the value of data.

Skills

Adobe Analytics

Analytics Strategy

Data Presentation

Storytelling

Tools

Google Analytics

Mixpanel

Amplitude

Job description

Who We Are

Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.

In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions.

With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.

From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.

Location & Flexibility

Our Senior Adobe Analytics Architect is an integral part of our Marketing Services team at TELUS Digital. To help retain our deep culture of collaboration, this role will maintain an in-office presence in a hybrid capacity 3 days weekly (Tuesdays, Wednesdays, Thursdays) from our Vancouver, BC office location.

The Opportunity

As a Senior Adobe Analytics Architect, you’ll collaborate with clients and develop a robust analytics plan to track and measure progress. You’ll aggregate and surface product insights, such as user behaviors, to guide multidisciplinary teams throughout the product development lifecycle. Professional use of Adobe Analytics is required.

Responsibilities

• Lead outcomes workshops with clients to understand their business goals and translate them into trackable outcomes within products
• Audit, select, and recommend the best analytics tool to suit client needs (e.g., Adobe Analytics/CJA, Google Analytics, Mixpanel, Amplitude)
• Dive into technical documentation and collaborate closely with engineers to integrate analytics into the codebase
• Use storytelling to present complex data in ways that are meaningful and actionable for our clients and teams
• Construct user-friendly dashboards that illustrate the value of data

Qualifications

• 5-7 years of experience developing and executing an analytics strategy for clients and/or products
• Created analytics tracking specifications for web and/or mobile products that are being used in production
• You’ve worked with clients’ business or marketing teams in an agency or have worked with stakeholders in a product setting using data and reporting to guide product decisions and roadmaps
• Strong business sensibilities and can effectively identify and translate high-level business objectives to reportable metrics
• You can effectively communicate and present complex data in meaningful and actionable ways to clients and multidisciplinary product teams (e.g., engineers and designers) to guide product decisions
• Experience evaluating a breadth of tools and platforms, specifically Adobe Analytics / Adobe CJA, Amplitude, Mixpanel, and Google Analytics, and can guide clients in selecting the ideal tool for their needs
• You're a data advocate and can both articulate and demonstrate the value of data to clients and project teams

Bonus Points

• Experience working with marketing teams to implement growth-specific tools or platforms like Segment, Braze, or Branch
• Mobile analytics or e-commerce experience
• You’ve helped a client migrate from one analytics tool to another

Equal Opportunity Employer

At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence, and performance without regard to any characteristic related to diversity.

We will only use the information you provide to process your application and to produce tracking statistics. Since we do not request personal data deemed sensitive, we ask you to abstain from sharing that Information with us.

For more information on how we use your information, see ourPrivacy Policy.

#LI-hybrid

What We'll Offer

In addition to a great culture and interesting work with opportunities for growth and development, this position is eligible for the following benefits:

• Healthcare benefits - Medical, Vision, Dental
• 401K matching
• Employee Share Purchase Plan
• Competitive PTO Policy
• Employee Assistance Program (EAP)
• Life & Disability Insurance
• And more!

Annual Performance Bonus

This position is eligible for anannual performance bonus based on personal, division/business unit, and company performance. The range displayed is only the annual base salary. To maintain equity across the business, annual performance bonus targets are determined by job level, not individual circumstances.

Individual base salaries are based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related reasons determined during the interview process. Salary bands are periodically reviewed and updated based on market changes, internal needs, and industry trends. To maintain pay equity for team members, TELUS Digital conducts regular compensation audits.

Annual Base Salary Range (Performance Bonus Eligible) $104,000 — $130,000 CAD