Senior Account Executive - Toronto

Sustain.Life; Toronto; Remote; CAD 90,000 - 130,000; Full time

Job summary

Workiva is seeking a Senior Account Executive to drive new business and expand customer subscriptions across enterprise technology buyers in Canada. You will collaborate with Inside Sales, Solution Sales, and Partnerships to generate opportunities and demonstrate the Workiva platform to meet customer needs.

Successful candidates will manage multiple complex sales cycles, navigate executive-level discussions, and forecast growth through a data-driven approach, while traveling up to 30% as needed.

Qualifications

• 6+ years of sales experience selling to Executive-level buyers in enterprise technology, SaaS or similar complex solution sales.
• Undergraduate degree or equivalent combination of education and experience in a related field.

Responsibilities

• Actively seek sales opportunities in collaboration with Inside Sales, Solution Sales, and Partnerships to generate qualified opportunities.
• Deliver compelling demonstrations of the Workiva platform using needs analysis insights.
• Address objections and navigate customer challenges to advance deals.
• Lead the sales process and close by showcasing Workiva's value proposition.
• Update CRM tools to report customer contacts and forecast pipeline.
• Provide forward-looking information through pipeline analysis to forecast sales.
• Develop and execute a sales strategy to secure the sale.
• Coordinate with internal teams to pursue accounts and optimize resources.
• Prioritize selling activities and ensure timely follow-through.
• Maintain knowledge of Workiva products through ongoing training and growth mindset.

Skills

Enterprise sales

SaaS sales

Executive engagement

Deal negotiation

Education

Undergraduate degree

Tools

CRM tools

Job description

The Senior Account Executive is responsible for obtaining new business and customer expansion sales opportunities from Executive-level buyers and influencers in either private or publicly traded companies. Senior Account Executives are focused on selling Workiva’s core platform and collaborate with other Workiva Solution Sales teams to deliver multi-solution sales.

Successful candidates will build relationships and identify Workiva products and solutions that meet customer needs to drive customer acquisition within an assigned territory. Sales growth is attained through new customer subscriptions, professional services, delivery and training.

What You’ll Do

• Actively seek sales opportunities in collaboration with Inside Sales, Solution Sales, and Partnerships to generate qualified opportunities

• Utilize information gathered during the needs analysis phase to deliver a compelling demonstration of the Workiva platform,

• Skillfully address objections, removing obstacles and finding solutions to various customer challenges

• Lead the sales process naturally - guiding it to a close by effectively showcasing Workiva's value proposition

• Regularly and promptly update customer relationship management tools to report customer contacts

• Provide consistent and accurate forward-looking information through pipeline analysis to forecast sales

• Develop and execute a sales strategy with purposeful action to secure the sale

• Rally internal support to pursue an account and optimize internal resources

• Prioritize selling activities and ensure timely follow-through

• Maintain a strong understanding of Workiva products through a commitment to ongoing training and a growth mindset

• Share knowledge, successes, lessons learned and best practices with peers across teams

What You'll Need

Minimum Qualifications

• 6+ years of sales experience in a related role, selling to Executive-level buyers in enterprise technology, Software as a Service (SaaS) or similar complex solution sales

• Undergraduate degree or equivalent combination of education and experience in a related field

Preferred Qualifications

• Experience selling to senior executives at Financial Services customers

• Understanding of the Software as a Service (SaaS) business model

• Ability to demonstrate complex software applications

• Demonstrated experience navigating and delivering sales success across mid market and large, enterprise organizations

• Strong business acumen and ability to understand complex business issues

• Executive presence; ability to communicate at the most senior level

• Ability to identify and understand the power of influencers versus buyers and how to navigate the nuances of each during the sales cycle.

• Ability to manage multiple complex sales cycles simultaneously

• Ability to negotiate pricing with a focus on retaining value

• Capability for achieving (and exceeding) sales quota targets

Travel Requirements and Working Conditions

• Up to 30% travel for regular team and customer meetings and events

• Reliable internet access for any period of time working remotely, as we embrace flexible work arrangements

Why Join Workiva

Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.

At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.

Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [e-mail].

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.