Senior Account Executive - Brand Communications

Porter Novelli; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading global communications company seeks a dedicated Senior Account Executive in Toronto. In this role, you'll manage accounts for renowned brands in the consumer-packaged goods sector, where you will leverage your strategic thinking, exceptional communication skills, and attention to detail. You'll thrive in a dynamic environment with opportunities for professional growth, while contributing to significant client projects.

Benefits

Opportunities for advancement and ongoing learning.

Inclusive work environment.

Collaborative and fast-paced setting.

Qualifications

• Minimum 3 years of experience in a communications role focused on consumer brands.
• Experience in an agency and managing media/influencer events preferred.
• French-speaking ability is a plus.

Responsibilities

• Manage account administration tasks and ensure deliverables are on track.
• Synthesize research for client materials and create influencer marketing content.
• Engage in meetings and summarize outcomes to drive action.

Skills

Sales Experience

Public Relations

Account Management

Negotiation

Job description

Porter Novelli is a global communication company with offices across the US and internationally in London Mexico City and Toronto. In a shifting landscape of audience power our global network of sharp minds leverages our world-class smart data as we decode change navigate culture and deepen authenticity to unlock value for our clients. We believe that our culture is the beating heart of Porter Novelli. We have cultivated a vibrant and inclusive environment where individuals come together to form a dynamic and supportive community. We celebrate the unique perspectives and experiences that each team member brings to the table. Our company culture is built upon our five core values : Accountability Courage Curiosity Diversity Inclusion and Excellence.

The Role

Are you ready to take your career in public relations to the next level Were seeking an enthusiastic and dedicated Senior Account Executive to join our team and play a vital role in supporting one of our most important accounts. In this role youll drive big results for leading global brands in the Consumer-Packaged Goods sector leveraging your passion for consumer and brand news creativity strategic thinking and exceptional attention to detail as well as your strong written and oral communication skills. You will deepen your understanding of the clients business and goals driving their success while advancing your own professional growth.

What You Will Be Doing

Account Support and Client Relations

Manage account administration tasks such as creating call agendas recaps and activity reports while maintaining and updating project timelines to ensure deliverables remain on track and require minimal edits from supervisors.

• Synthesize research to develop first drafts of client materials such as key message documents press releases social content Q&A documents pitch letters and media lists while proofreading and fact-checking to ensure accuracy and polish.
• Create influencer marketing materials including drafting influencer briefs managing contracts and working directly with influencer and senior account counsel to review content and edit content so it ensures alignment with campaign goals and brand guidelines.
• Actively engage in internal and client meetings and effectively summarize key outcomes to drive actionable next steps.
• Proactively anticipate team and client needs and flag potential risks.
• Support and staff client events as needed.
• Work within assigned financial budgets.
• Support new business initiatives through research and creative brainstorming contributions.

Influencer & Media Relations

• Demonstrate a strong understanding of the evolving media and influencer landscape leveraging tools such as Talkwalker Cision Stat Social and Sprout to identify trends and opportunities that align with client objectives.
• Conducts research and builds relationships with influencers influencer agencies and media outlets to support campaign planning and execution.
• Participate in brainstorming sessions and manage the creation of gifted mailers and the influencer seeding process ensuring all activities are executed to secure earned social coverage. Activities include but are not limited to sourcing mailer elements assembling dozens of mailers total logistics management handling and managing product boxes coordinating with building facilities and courier vendor partners.
• Craft compelling pitches develop and update targeted media lists and secure measurable results through successful story placements.
• Monitor cultural and media trends to provide actionable insights and identify authentic opportunities for client engagement.
• Prepare comprehensive client reports including KPI metrics executive summaries and influencer marketing activity overviews.

About You

• Minimum 3 years of experience in a communications role with a focus on working with consumer brands including both paid and earned influencer marketing. Experience in an agency environment and supporting in-person media and influencer events is a plus.
• Passion for delivering high-quality work with strong attention to detail excellent task management skills and the ability to prioritize multiple responsibilities while bringing creative and unique approaches to problem-solving.
• Desire to work in an inclusive work environment and participate in DEIB (Diversity Equity Inclusion and Belonging) initiatives.
• Demonstrates professionalism through punctuality reliability and proactive engagement while maintaining self-motivation in pursuing personal and professional growth. Toronto-based with flexibility to provide on-site client support and travel within Canada as needed.
• French-speaking abilities are considered an asset.

Why Join Us

Dynamic Environment : Thrive in a collaborative and fast-paced environment where your ideas are valued your vision is implemented and your contributions make a difference.

Professional Growth : Were committed to your development and offer opportunities for advancement and ongoing learning.

Exciting Clients : Dedicate your time to one of our most important clients while getting experience spanning the consumer lifestyle and visibility into the food and wellness industries.

Porter Novelli is an equal opportunity employer. We do not discriminate in any aspect of employment against any person on account of race creed color religion national origin ancestry sex sexual orientation gender identity and expression disability disabled veteran veteran of the Vietnam era or other eligible veteran age marital status veteran status or physical or mental handicap unrelated in nature and extent to an individuals ability to perform a job or any other characteristic protected by the employment discrimination laws in any state or political subdivision in which Porter Novelli does business.

Required Experience :

Senior IC

Key Skills

Sales Experience,Direct Sales,B2B Sales,Public Relations,SAAS,Account Management,Product Demos,Salesforce,Outside Sales,CRM Software,Enterprise Sales,negotiation

Employment Type : Full Time

Experience : years

Vacancy : 1

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