Senior Account Executive

BUNZ; Winnipeg; Hybrid; CAD 90,000 - 135,000; Full time

Job summary

Bunzl Canada Inc. is seeking a Senior Account Executive to manage and grow a $5M+ territory across multiple industries. You will develop executive relationships, strategize account plans, and drive net new business while expanding Bunzl's presence within client organizations.

The role requires a proven B2B sales track record, strong business acumen, and the ability to thrive in a fast-paced environment. Hybrid work options and travel to customer sites are included.

Qualifications

• Diploma or degree in Business, Marketing, or a related field.
• Minimum 5 years of progressive B2B sales experience.
• Experience in distribution, facility supplies, industrial products, packaging, safety, foodservice, or related industries is considered an asset.
• Demonstrated ability to grow existing accounts while acquiring new business.

Responsibilities

• Manage and grow a portfolio of large, established customers across multiple industries.
• Develop executive and operational relationships within customer organizations.
• Create and execute strategic account plans focused on retention, expansion, and long-term growth.
• Identify opportunities to increase market share, expand product penetration, and drive cross-selling initiatives.
• Maintain CRM records and accurate forecasts.

Skills

B2B sales

Account management

Relationship building

Negotiation

CRM experience

Education

Business/Marketing degree

Tools

CRM

Job description

We are seeking a highly motivated, results-oriented Senior Account Executive to manage and grow a well-established territory exceeding $5 million in annual sales. This role is responsible for developing long-term partnerships with large, complex customers while identifying new opportunities for growth within existing accounts and acquiring net new business.

The ideal candidate thrives in a fast-paced, high-pressure environment where priorities shift quickly, and customer expectations are high. Success in this role requires strong business acumen, exceptional relationship-building skills, the ability to think independently, and a proven track record of driving profitable growth.

As a trusted advisor to customers, the Senior Account Executive will work across multiple product categories and business units, helping customers improve operational performance while expanding Bunzl's presence within their organizations.

This is an excellent opportunity for an experienced sales professional who enjoys managing strategic accounts, solving complex business challenges, and delivering measurable results.

Key Responsibilities

Strategic Account Management

• Manage and grow a portfolio of large, established customers across multiple industries.
• Develop strong executive and operational relationships within customer organizations.
• Create and execute strategic account plans focused on customer retention, expansion, and long-term growth.
• Identify opportunities to increase market share, expand product penetration, and drive cross-selling initiatives.

Business Development & New Customer Acquisition

• Prospect, qualify, and secure new business opportunities within the assigned territory.
• Develop and maintain a healthy sales pipeline of new opportunities.
• Conduct customer research and planning to identify high-value prospects and growth opportunities.
• Consistently pursue net new business while maintaining strong support for existing customers.

Consultative Selling & Problem Solving

• Understand customer operations, challenges, and business objectives.
• Recommend innovative solutions that improve efficiency, reduce costs, or create value for customers.
• Present proposals, conduct business reviews, and deliver compelling value-based presentations.
• Act as a trusted business advisor rather than simply a product supplier.

Territory & Relationship Management

• Take ownership of a large and diverse customer portfolio with multiple decision-makers and locations.
• Manage customer expectations while balancing numerous priorities in a fast-moving environment.
• Build credibility through responsiveness, industry knowledge, and strategic thinking.
• Maintain regular customer contact through in-person meetings, phone calls, and digital communication.
• Develop expertise across multiple product categories and service offerings.
• Continuously learn new products, industry trends, and market developments.
• Position new solutions and innovations that support customer needs and growth initiatives.
• Manage sales activity, opportunities, account plans, and customer information within CRM.
• Maintain accurate forecasts and territory plans.
• Monitor key performance indicators and implement strategies to achieve revenue and profitability targets.
• Effectively negotiate pricing, contracts, and business agreements.

Cross-Functional Collaboration

• Partner closely with operations, customer service, supply chain, category management, and leadership teams.
• Advocate for customers while ensuring company objectives are achieved.
• Support successful implementation of new business, product conversions, and customer initiatives.

Qualifications

Education

• Diploma or degree in Business, Marketing, or a related field, or equivalent experience.

Experience

• Minimum 5 years of progressive B2B sales experience.
• Proven success managing large accounts and complex customer relationships.
• Experience in distribution, facility supplies, industrial products, packaging, safety, foodservice, or related industries considered an asset.
• Demonstrated ability to grow existing accounts while successfully acquiring new business.

The successful candidate will demonstrate:

• Exceptional business acumen and commercial awareness.
• Ability to think independently and make sound business decisions.
• Strong memory, organizational skills, and attention to detail.
• Excellent time management and prioritization in a high-volume environment.
• Confidence managing multiple priorities and customer demands simultaneously.
• Strong communication, presentation, and negotiation skills.
• Ability to build trust and credibility with customer stakeholders at all levels.
• Data-driven decision-making and analytical problem-solving abilities.
• Resilience, adaptability, and a strong sense of accountability.
• A growth mindset with a passion for winning business and exceeding goals.

Performance Metrics

• Territory revenue growth.
• Gross profit growth.
• Customer retention and account expansion.
• Net new business acquisition.
• Product line penetration and share of wallet growth.
• Pipeline development and conversion rates.
• Achievement of annual sales objectives and strategic growth initiatives.

Location

Hybrid home office, local office, and customer sites. Reliable transportation, valid driver's license, and insurance required.

Travel

Regular travel throughout the assigned territory, including multiple customer visits each week. Occasional out-of-town travel for sales meetings, training, and conferences.

What we're really looking for

Someone who can walk into a $5M+ territory and treat it like their own business. A person who can manage complex customer relationships, learn quickly, adapt to changing priorities, think independently, and identify growth opportunities others miss. This is not a maintenance role. We need someone who can protect existing business, expand strategic accounts, and consistently bring in net new customers while thriving in a fast-moving, high-expectation environment.

Bunzl Canada Inc. (bunzlcanada.ca ) provides the food and retail packaging, cleaning and hygiene products and equipment, safety and industrial supplies which keep over 58,000 Canadian businesses running optimally, every day. We bring our customers the advantage of global sourcing, product innovation and national scale combined with responsive local service and deep category expertise. Bunzl Canada is a certifiedGreat Place to Work ® . We are committed to creating an inclusive, equitable and positive working environment for all employees so that they experience a strong sense of belonging, while developing individually and professionally.Bunzl Canada is an operating company ofBunzl plc (BNZL.L), a FTSE100 company listed on the London Stock Exchange. With 27,000 employees in over 30 countries, our global presence spans the Americas, Europe, Asia Pacific, and the UK and Ireland. At Bunzl, you’ll findUnlimited Potential… Your Career - - Our Future!

Bunzl Canada has a tradition of commitment to equal employment opportunity. It is our established policy to attract and retain the best qualified people without regard to race, colour, religion, national origin, sex/gender (including pregnancy), sexual orientation, age, disability or veteran status as provided by law.