SEM Specialist

Starcom Worldwide, Inc.; Toronto; Hybrid; CAD 50,000 - 55,000; Full time

Benefits offered by this job

Work Your World program enabling you…

Extended long weekends with an extra

Wellness & Tech benefits

Birthday leave

Professional Development Allowance

Publicis Groupe mobility

Job summary

Starcom Worldwide, Inc. in Toronto, Canada seeks a skilled SEM specialist to monitor and optimize active campaigns. You will implement strategies, optimize budgets, and generate data-driven reports to drive performance across campaigns.

The role requires agency SEM experience, proficiency in SA360, Google Ads, and Microsoft Ads, and strong analytical and communication skills. Local candidates embracing collaboration across teams are preferred.

Qualifications

• 1 year of agency SEM experience or 2 years of SEM experience outside of Agency.
• Proficiency in SA360, Google Ads, Microsoft Ads.
• A strong desire to learn and improve own skill set through directing learning.
• Organization in order to work on multiple tasks simultaneously.
• Detail oriented.
• Comfort and strength in data aggregation, manipulation and analysis.
• Strong numerical and computer skills.
• High level of capability in Excel and PPT.
• Good writing skills for ad copy and summarizing insights.
• Strong public speaking to discuss campaign aspects with clients.

Responsibilities

• Create and activate campaigns from a brief where strategy is provided.
• Optimize budget pacing, bids and bidding strategies, ads and more.
• Pull data from multiple systems to create PowerPoint and Excel reports.
• Identify opportunities or insights during ongoing accounts from Engine systems and reports.
• Create and update keywords lists, ad copy, and ad extensions.
• Provide insight and analysis and suggest updates/optimizations to improve performance.
• Ensure the accuracy of budgets within PM media finance systems.
• Reconcile monthly invoices.
• Update and maintain campaign taxonomy to meet global requirements.

Skills

Agency SEM experience

Data analysis

Organization skills

Public speaking

Attention to detail

Tools

SA360

Google Ads

Microsoft Ads

Job description

Company description

About Us: With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified three years in a row


• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work


• 2022 Media Agency of the Year


• 2023 Media Agency of the Year finalist

What we Offer:

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year


• Extended long weekends throughout the year with an additional day off each long weekend


• Wellness & Tech benefits to support what’s most important to you


• Birthday leave


• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance


• Local and Global Mobility within the Publicis Groupe network

Overview

Monitor active SEM campaigns. Provide optimization, targeting or performance insights from reporting data. Traffic new campaigns, ads, and keywords. Complete monthly SEM reports. Help train and oversee work of Coordinators

Responsibilities

• Create and activate campaigns from a brief where strategy is provided


• Optimize budget pacing, bids and bidding strategies, ads and more


• Pull data from multiple systems to create PowerPoint and Excel reports


• Identify opportunities or insights during ongoing accounts from Engine systems and reports


• Create and update keywords lists, ad copy, and ad extensions


• Provide insight and analysis and suggest updates/optimizations to improve performance


• Ensuring the accuracy of budgets within PM media finance systems


• Reconcile monthly invoices


• Update and maintain campaign taxonomy to meet global requirements

Qualifications

• 1 year of agency SEM experience or 2 years of SEM experience outside of Agency


• Proficiency in SA360, Google Ads, Microsoft Ads


• A strong desire to learn and improve own skill set through directing learning


• Organization in order to work on multiple tasks simultaneously


• Detail oriented


• Comfort and strength in data aggregation, manipulation and analysis


• Strong numerical and computer skills


• High level of capability in Excel and PPT


• Good writing skills, for both ad copy writing and to summarize insights in a concise manner


• Strong public speaking, in order to discuss campaign aspects with clients in meetings


• Accountability

Additional information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Salary

Transparency matters to us. The salary range for this position is $50k- 55k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.