Segment Marketing Manager, Energy

Seequent; Vancouver; Hybrid; CAD 110,000 - 150,000; Full time

Job summary

Seequent in Vancouver, BC, is seeking a Segment Marketing Manager for Energy to lead go-to-market plans and segment strategy across regions. You will champion customer voice in cross-functional planning and support senior leadership with market insights.

The role requires a tertiary qualification and at least seven years in B2B marketing, preferably with energy industry exposure. You will design multi-channel campaigns, develop enablement materials, and coordinate initiatives across products,

Qualifications

• A tertiary qualification in Business, Marketing, or a related field.
• At least seven years in mid-senior B2B marketing roles.
• Experience in energy sector or adjacent markets is highly valued.
• Experience leading cross-functional teams and global collaboration.

Responsibilities

• Define and communicate value propositions for energy customers in partnership with stakeholders.
• Build and execute go-to-market plans and segment marketing strategies across regions.
• Design and optimize multi-touch campaigns to acquire, engage, and retain users.
• Create sales enablement materials and support customer-facing teams.
• Coordinate cross-functional initiatives across departments, regions, and products.
• Research markets, monitor trends, and ensure compliant marketing content.

Skills

Segment marketing

B2B marketing

Product management

Leadership

Communication

Global teams

Education

Bachelor's degree in Business/Marketing

Job description

## Segment Marketing Manager, EnergyApply: Office-based: Vancouver, BC, Canada: Full time: Posted Today: End Date: October 30, 2026 (23 days left to apply): RC36**About Us**At Seequent, we help organisations to understand the underground, giving the confidence to make better decisions faster. We build world-leading technology that is at the forefront of Earth sciences, transforming the way our customers work. Every day we help them develop critical mineral resources more sustainably, design and build better infrastructure, source renewable energy, and reduce their impact on the environment. We operate in 145+ countries while proudly maintaining headquarters in New Zealand. **The Position** Reporting to the Director, Segment and Product Marketing, you will be responsible for building go-to-market plans and leading segment marketing strategy and execution for Energy solutions. As the segment advocate and domain expert, this role brings the voice of customers and regions into cross-functional planning and serves as a trusted advisor to senior leaders and the Strategy Team.**In this role, you will have the opportunity to:** * Define and communicate clear value propositions for new and existing customers in partnership with Segment and Solutions Directors, Solution Marketing Managers, Product Managers, and the wider Marketing team.* Build and execute go-to-market plans and segment marketing strategies aligned with business plans, commercial priorities, and target-market demand.* Design and continuously improve multi-touch, integrated campaigns across the customer journey to acquire, engage, and retain users.* Create sales enablement materials, including battle cards, case studies, and demo videos, and help customer-facing teams strengthen product, solution, and market knowledge.* Own assigned initiatives and coordinate cross-functional delivery across departments, regions, time zones, products, and solutions.* Build productive relationships with internal and external stakeholders, including customers, regional teams, Product Managers, and Segment and Solution leaders.* Use customer segmentation, engagement data, and feedback to deliver targeted communications and refine segment strategy and user journeys.* Research current and prospective markets, monitor trends, identify future opportunities, and ensure marketing data and content meet applicable documentation and statutory requirements. **To be successful in this role, you should have:** * A tertiary qualification in Business, Marketing, another business-related field, or a technical field related to the Energy sector.* At least 7 years of experience in a mid-senior marketing role within a fast-paced, dynamic B2B business environment.* Essential experience in B2B marketing and Product and Solution Management.* Experience working in or adjacent to the upstream energy sector, particularly geothermal or oil and gas, is highly valued.* Experience marketing complex or technical products, or specific energy-industry experience, is advantageous.* Experience working in a global team with colleagues across different regions.* Strong communication and interpersonal skills, with the ability to build trusted stakeholder relationships.* Strong leadership and influencing capability, with the ability to align a broad cross-functional group around a common vision and objective. **Additional Information** This office-based role is located in Vancouver and requires a minimum of three days per week in the office. Occasional international travel may be required. #LI-SS1 **Our Commitment to Equity, Diversity, and Inclusion** At Seequent, we champion the uniqueness of each individual. Our commitment to inclusiveness, equity, and accessibility is fundamental to who we are. If you require accommodation during our recruitment process, please let our Talent Acquisition team know. We are here to ensure a fair opportunity for all. Research underscores that some individuals, especially women and underrepresented groups, may hesitate to apply for roles if they don't meet every requirement. Please don't count yourself out if you don’t tick every box. We are committed to hiring a diverse team and encourage individuals of all background and abilities to apply. Thank you for considering us as your potential employer; we're excited to see what you can bring to our team! **Benefits of being a Seequenteer and why you’ll love being on our team.** We aspire to be pioneers of positive change in the way organisations work with the underground. We work collaboratively, stay curious, make change happen and have a global impact. We bring our authentic selves to work and are enthusiastic about what we do. Plus, you can expect great benefits; these benefits are unique to each location Seequent resides in. Please ask your Talent Acquisition Specialist. If this posting gets you excited about joining Seequent please apply now! For more information about everything Seequent, please visit Seequent.com.