Search Specialist

PHD; Greater Toronto Area; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading media agency in Ontario is seeking a Paid Search Manager to join their Performance team. The role involves overseeing search advertising programs, ensuring high-quality deliverables, and collaborating with various teams to meet client objectives. Ideal candidates will have experience in Paid Search strategy, strong analytical skills, and a commitment to delivering exceptional results. This full-time position offers opportunities for professional growth and development.

Benefits

Learning opportunities

Access to industry events

Discounted gym memberships

Qualifications

• At least 1 year of experience in media, focusing on Paid Search and Performance.
• Proficient in basic Excel and PowerPoint.

Responsibilities

• Lead campaign planning and execution.
• Compile and analyze data to generate reports and insights.
• Manage billing information within Prisma system.

Skills

Communication

Data Analysis

Campaign Management

Education

Post-secondary diploma or degree

Tools

Google Ads Editor

Google Analytics

Kenshoo

Job description

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PHD Canada, with 40 years of Canadian history, is part of a global network that combines the strength of a global presence with local expertise for Canadian brands.

Our people make the difference, aiming to be the most strategic and creative-led media agency in a data and tech-driven world that delivers growth for our clients.

• We foster a culture of thought leadership, creativity, and innovation.
• We believe in our people and in delivering great work for our clients, which is recognized through client accolades and industry awards.

Additional benefits of working at PHD include:

• Learning opportunities both in person with your manager, within the agency, and through an online platform that combines internal and external learning 24/7.
• Events organized by the social committee throughout the year:
• Big Hugs – PHD’s CSR initiative driven by our people’s passions for the greater good
• Access to industry events
• Discounted gym memberships

For more about PHD culture, visit Facebook or Instagram.

Purpose of the role:

PHD is experiencing growth and seeks a talented individual to join our Performance team as a Paid Search Manager. Reporting to a Supervisor or Director, the Manager will ensure all Paid Search deliverables are high quality, timely, and meet client objectives. The role involves collaboration with Account Management and Strategy teams.

The Manager will oversee search advertising programs, ensuring tasks are completed on schedule and campaigns meet or exceed client goals. Attention to detail and ownership of tasks are essential to add value for our clients.

The Role & Expectations

• Communicate effectively with internal and client teams during campaign development and execution.
• Identify and escalate technical issues with internal teams.
• Present processes and tactics clearly to peers and junior team members.

Accountability:

• Lead quality checks of campaign setup, billing, and in-platform activities.
• Ensure timely campaign launches and delivery.
• Organize team efforts to deliver reports and insights on time, tracking campaign progress and performance.
• Manage billing data input and analysis, proactively addressing issues.

People Management:

• Manage multiple projects efficiently.
• Lead and develop team skills, ensuring process adherence.
• Collaborate with vendors for new advertising opportunities.
• Train junior team members.

Media/Business Acumen:

• Experience with Paid Search strategy and campaign management.
• Understanding of campaign optimization to meet business goals.
• Ability to analyze data and plan next steps across marketing channels.
• Knowledge of broader media planning and buying to ensure integration.

Your Responsibilities

• Compile and analyze data to generate reports and insights.
• Develop long-term campaign strategies aligned with client objectives.
• Assist in training new hires on paid search fundamentals.
• Lead campaign planning and execution.
• Utilize management tools to optimize campaigns.
• Create audience targets following best practices.
• Launch campaigns and perform quality checks.
• Manage billing information within Prisma system.
• Monitor industry changes and support ad-hoc data requests.

Key Qualifications

• At least 1 year of experience in media, focusing on Paid Search and Performance.
• Post-secondary diploma or degree required.
• Proficient in basic Excel and PowerPoint.
• Experience with ad-serving or social campaign tools like Google Ads Editor, Google Analytics, Kenshoo, etc., is a plus.

PHD is committed to diversity, inclusion, and a safe work environment, accommodating employees per Ontario Human Rights Code and Accessibility standards.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing, Advertising, and Other

Industries

• Technology, Media, Advertising, and Marketing Services