Sampling Representative- British Columbia

Ace Beverage Group; Rosswood; Hybrid; CAD 34,440; Part time

Job summary

Ace Beverage Group is seeking Brand Ambassadors in British Columbia to execute consumer samplings at Liquor Stores. This role is ideal for individuals who are enthusiastic, reliable, and enjoy engaging with people. Responsibilities include delivering excellent customer service and driving product trial. Candidates should have a valid Serving It Right certification and must be able to work flexible shifts. The job offers a competitive pay of $25/hour and the opportunity to represent exciting beverage brands.

Qualifications

• Valid Serving It Right certification (ABG will cover the course fee if needed).
• Reliable access to a vehicle.
• Ability to work flexible hours, including evenings and Saturdays.

Responsibilities

• Execute consumer samplings at Liquor Store locations on an as-needed basis.
• Deliver outstanding customer service and confidently engage with customers.
• Drive trial and conversion — your goal is to get liquid to lips and inspire purchase.

Skills

Strong communication and people skills

Customer service

Dependability and reliability

Enthusiasm

Education

Valid Serving It Right certification

Job description

Position: Brand Ambassadors

Reports to: Sales Execution Manager

Location: Various Locations Across British Columbia

Industry: Food & Beverage

Employment Type: On-Call Shifts

Compensation: $25/hour

About Ace Beverage Group

Ace Beverage Group (ABG) is the beverage alcohol company of the future. We are focused on millennial and Gen Z consumers, better-for-you products, innovation, and connecting with our local community. We are a Canadian beverage alcohol company behind brands including Cottage Springs, Casa Del Rey, Nude, Shore Shakers, Slappy’s, Dock Day, and Cabana Coast. ABG is 4x certified as a “Great Place to Work” in Canada and ranked #23 on Best Workplaces in Canada in 2025.

We’re looking for reliable and passionate Brand Sampling Representatives to help bring our products to life through consumer samplings at various Liquor Stores throughout British Columbia. This is a flexible role with no guaranteed hours—perfect for someone who enjoys engaging with people, providing great customer service, learning about premium RTD products, and representing beloved brands in the beverage space.

Job Responsibilities

• Execute consumer samplings at Liquor Store locations on an as-needed basis. Tastings typically take place in 4-hour slots; from 2–6 pm and 3-7pm on Thursday and Friday evenings, and can range from 11am-7pm on Saturdays.
• Frequency will vary on a seasonal basis.
• Learn about and understand our diverse portfolio, helping consumers choose the beverage that is right for them.
• Deliver outstanding customer service and confidently engage with customers, listening to and gathering feedback as you sample.
• Drive trial and conversion — your goal is to get liquid to lips and inspire purchase!
• Maintain a clean and organized sampling station.
• Communicate proactively and professionally with Liquor Store staff and our team.

Job Requirements And Competencies

• Valid Serving It Right certification (ABG will cover the course fee if needed)
• Reliable access to a vehicle
• Ability to work flexible hours, including evenings and Saturdays
• Comfortable working independently and representing the brand on-site
• Strong communication and people skills
• Dependability, reliability, and enthusiasm are key
• Love for ABG products!

Our Culture

• Lead by example: We take ownership of our tasks, act with integrity, and treat everyone with respect.
• Fearlessly innovate: We are constantly brainstorming ways to improve our products and processes. All ideas are welcome!
• Get stuff done! Things move fast at ABG, and we need people who are adaptable, proactive, and deliver!

Ace Beverage Group is an equal opportunity employer committed to fostering an inclusive and diverse workplace. This includes providing accommodations and accessibility support for individuals with disabilities throughout the hiring process and employment. Please inform us of any accommodation needs.