Salesforce Marketing Cloud Engagement Platform Expert

Healthcare Businesswomen’s Association; Dublin; Hybrid; CAD 90,000 - 115,000; Full time

Job summary

A leading organization seeks a Salesforce Marketing Cloud specialist to enhance HCP engagement through automated journeys. This hybrid role requires extensive experience in Salesforce tools, collaboration with cross-functional teams, and compliance with healthcare regulations.

Qualifications

• 5+ years of experience with Salesforce Marketing Cloud.
• 2+ years in Marketing Cloud Personalization.
• Proficient in AMPscript, SQL, JSON.

Responsibilities

• Technical specialist for Salesforce Marketing Cloud and Personalization.
• Create and enhance campaign blueprints.
• Collaborate with Legal and Regulatory departments.

Skills

Salesforce Marketing Cloud

AMPscript

SQL

JSON

dynamic content scripting

cross-functional collaboration

Tools

Salesforce Marketing Cloud Email Specialist

Salesforce Marketing Cloud Consultant

Salesforce Marketing Cloud Developer

Salesforce Personalization Accredited Professional

Job description

Job Description Summary

Expert in translating experience designs into scalable, personalized, and automated journeys using Salesforce Marketing Cloud and Personalization tools. This role bridges strategy and execution, enabling real-time, compliant HCP engagement

Job Description

#LI-Hybrid

Location: Mexico City

This role is based in Mexico City, Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you.

Key responsibilities:

• Serve as the principal technical specialist for Salesforce Marketing Cloud and Marketing Cloud Personalization within the Marketing Automation Lab.
• Convert CX journey designs into scalable, automated Salesforce Marketing Cloud multi/cross channel journeys.
• Create solution design document, also known as campaign blueprints, detailing the campaign requirements for stakeholders.
• Create and enhance reusable journey templates, personalization elements, and campaign assets to improve operational efficiency.
• Depth and breadth of experience developing segmentation rules that achieve business goals, including designing campaigns for converting anonymous to identified customers, nurturing leads, improving engagement, reducing churn, promoting the next best action, and maximizing lifetime value
• Carry out performance analysis and record the requirements for use case optimization.
• Collaborate with Legal, Regulatory, and Privacy departments to ensure adherence to pharmaceutical marketing and data handling regulations.
• Deliver training and create manuals for Customer Experience (CX) Planners and Marketing Strategists to broaden knowledge and self-service abilities.

Essential requirements:

• 5+ years of hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile Studio, Advertising Studio, Contact Builder, Automation Studio).
• 2+ years of experience with Marketing Cloud Personalization (Interaction Studio) and/or Real-Time Personalization tools.
• Proficient in AMPscript, SQL, JSON, and dynamic content scripting.
• Solid understanding of Salesforce Data Cloud/CDP, event-based triggers, and data extensions.
• Strong collaboration and communication skills; able to interface with cross-functional teams (data science, Martech, compliance, and brand teams).
• Background in healthcare or regulated industries preferred.
• Familiarity with consent and preference management practices
• Experience in foreign market
• Professional English proficiency

Technical Skills:

• Salesforce Marketing Cloud Email Specialist
• Salesforce Marketing Cloud Consultant
• Salesforce Marketing Cloud Developer
• Salesforce Personalization Accredited Professional

Commitment to Inclusion

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Novartis is committed to work with and provide reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [e-mail] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Skills Desired

Building Construction, Business Networking, Business Partners, Business Planning, Business Process Transformation, Business Strategy, Curiosity, Decision Tree (Forecasting Model), Diversity & Inclusion, Finance, Go-To-Market Strategy, Key Account Management, Leadership, Lean Six Sigma, Management Consulting, Scrum (Programming Methodology), Strategic Planning