Salesforce Marketing Cloud Email Developer

Bell; Mississauga; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Employee discounts

Job summary

Bell is seeking a skilled Salesforce Marketing Cloud Email Developer to design, build, and optimize email campaigns across B2C and B2B segments, leveraging SFMC tools such as Content Builder and Email Studio. You will implement dynamic content with AMPScript/SSJS, ensure cross-client compatibility, and collaborate with cross-functional teams to integrate campaigns across Salesforce clouds.

The role focuses on advanced email development, testing, deliverability, and best practices within a hybrid

Qualifications

• Proven experience developing HTML emails with strong CSS and limitations.
• Hands-on SFMC experience incl. Email Studio, Content Builder, Journey Builder, Automation Studio.
• Proficiency in AMPScript for dynamic content; SSJS a plus.
• Knowledge of responsive email design and testing tools.
• Familiarity with SFMC data structures: Data Extensions, Attribute Groups.

Responsibilities

• Design, build, test, and deploy responsive HTML emails in SFMC.
• Implement personalization using AMPScript/SSJS based on subscriber data.
• Ensure consistent rendering across major email clients and devices.
• Collaborate to integrate campaigns with Salesforce clouds and external systems.
• Conduct testing, deliverability checks, and A/B testing setups.

Skills

SFMC

Email Studio

Content Builder

Journey Builder

AMPScript

SSJS

Data Extensions

Responsive Email

Litmus

Deliverability

Tools

Litmus

Email on Acid

Job description

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we advance how Canadians connect with each other and the world.

If you’re ready to bring game-changing ideas to life and join a community that values, professional growth and employee wellness, we want you on the Bell team.

The Bell Mobility team offers the best and latest mobile devices, wireless services and Internet of Things solutions to consumer and business customers, with the top speeds, coverage and reliability on Canada’s Best National Network. We love to innovate, embrace big challenges, and live for the newest technology

Summary

We are seeking a skilled and detail-oriented Salesforce Marketing Cloud Email Developer to join a dynamic team. You will be responsible for the technical development, implementation, and optimization of email campaigns within the Salesforce Marketing Cloud ecosystem., targeting both B2C and B2B segments across Bell, Virgin, and Lucky Mobile. This role requires a strong technical understanding of Salesforce Marketing Cloud, along with a strategic mindset to drive customer engagement and achieve marketing goals for a complex product and customer landscape.

Key Responsibilities

• Email Development: Design, build, test, and deploy dynamic, responsive HTML email templates and content for various marketing campaigns using Salesforce Marketing Cloud's tools (e.g., Content Builder, Email Studio).
• Personalization & Dynamic Content: Implement sophisticated personalization using AMPScript, Server-Side JavaScript (SSJS), and data extensions to deliver tailored content based on subscriber data and behavior.
• Cross-Client Compatibility: Ensure emails render correctly and consistently across a wide range of email clients (Outlook, Gmail, Apple Mail, etc.) and devices (desktop, mobile, tablet).
• Integration: Collaborate with marketing and technical teams to integrate email campaigns with other Salesforce clouds (Sales Cloud, Service Cloud) and external systems, ensuring seamless data flow.
• Testing & Quality Assurance: Conduct thorough testing, including rendering tests, link validation, and deliverability checks, utilizing tools like Litmus or Email on Acid. Perform A/B testing setup and analysis.
• Troubleshooting: Diagnose and resolve technical issues related to email rendering, tracking, data segmentation, and deliverability.
• Best Practices & Compliance: Adhere to email marketing best practices, accessibility standards, and legal regulations (e.g., CAN-SPAM, GDPR).
• Optimization: Continuously analyze campaign performance data to identify opportunities for improving email design, content, and deliverability.
• Documentation: Maintain clear documentation for email templates, code libraries, and development processes.

Critical Qualifications

• Proven experience developing HTML emails, with a strong understanding of email-specific CSS and limitations.
• Hands-on experience with Salesforce Marketing Cloud (SFMC), including Email Studio, Content Builder, Journey Builder, and Automation Studio.
• Proficiency in AMPScript for dynamic content and personalization. Familiarity with SSJS is highly desirable.
• Knowledge of responsive email design techniques and frameworks.
• Experience with email testing tools (e.g., Litmus, Email on Acid).
• Understanding of email deliverability principles and best practices.
• Familiarity with data structures within SFMC (Data Extensions, Attribute Groups).
• Strong problem-solving and analytical skills.
• Excellent communication and collaboration abilities.

Preferred Qualifications

• Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Administrator) are highly desirable.

Adequate knowledge of French is required for positions in Quebec.

Additional Information

Position Type: Management

Job Status: Regular - Full Time

Job Location: Canada : Ontario : Toronto || Canada : Ontario : Mississauga || Canada : Quebec : Montreal

Work Arrangement: Hybrid

Application Deadline: 08/16/2026

For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or [e-mail] to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

Bell, one of Canada's Top 100 Employers.