Salesforce Marketing Cloud Developer

Plan International; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading non-profit organization in Toronto seeks a Salesforce Marketing Cloud Engineer to enhance digital engagement with constituents. You will design and execute campaigns, manage data architecture, and ensure system integration. Ideal candidates have 3+ years of experience with Salesforce Marketing Cloud, proficient in AMPscript, SQL, and data management. This is a permanent, full-time role with a hybrid work model.

Qualifications

• Minimum 3 years of experience developing solutions within Salesforce Marketing Cloud.
• Proficient in AMPscript, SSJS, SQL, HTML / CSS, and JSON.
• Strong understanding of Marketing Cloud Connect and API integrations.

Responsibilities

• Design and manage multi-channel campaigns using Salesforce Marketing Cloud tools.
• Integrate SFMC with Salesforce CRM and third-party platforms.
• Develop and maintain AMPscript and SQL for dynamic content.

Skills

AMPscript

SQL

HTML / CSS

JSON

Salesforce Marketing Cloud tools

API integrations

Data manipulation

Tools

Salesforce Marketing Cloud

Talend

Snowflake

Job description

Summary

Organization :

Plan International Canada

Reports to : Salesforce Architect

Location : Toronto, Hybrid

Status : Permanent, Full time

Grade : The Position

As a Salesforce Marketing Cloud Engineer, you will play a crucial role in designing and implementing solutions to enhance how we digitally connect with our constituent community. Working closely with the business, you will create personal interactions that enrich the experience for all our subscribers.

What success looks like?

Campaign Development & Execution

• Design, build, and manage multi-channel campaigns (email, SMS, push notifications) using Salesforce Marketing Cloud tools such as Journey Builder, Automation Studio, and Email Studio.

Data Architecture & Management

• Design and maintain Data Extensions, Lists, and synchronized data structures, with a clear understanding of Standard, Synchronized, and Salesforce Data Extensions.

Platform Integration & Automation

• Integrate SFMC with Salesforce CRM and third-party platforms (e.g., Sitecore, Commercetools) using REST / SOAP APIs, Talend, or Snowflake.
• Configure and schedule automations for data imports, SQL queries, triggered sends, and other recurring processes.

Development & Troubleshooting

• Develop and maintain AMPscript and SQL for dynamic content personalization and data manipulation.
• Monitor system and campaign performance, troubleshoot issues across journeys, automations, and email sends, and ensure platform stability.

As our ideal candidate you will have :

• Minimum 3 years of hands-on experience developing solutions within Salesforce Marketing Cloud (SFMC).
• Proficient in AMPscript, SSJS, SQL, HTML / CSS, and JSON for dynamic content and data manipulation.
• Strong understanding of Marketing Cloud Connect, API integrations, and data synchronization strategies.
• Experienced with core SFMC tools including Journey Builder, Automation Studio, and Email Studio.
• Knowledge of compliance frameworks such as CAN-SPAM, CASL, and related data privacy regulations.
• Proven experience integrating SFMC with Salesforce CRM and external platforms.
• Deep understanding of Data Extensions, Contact Models, and Subscriber Management.
• Ability to translate marketing strategies into scalable, technical implementations.