Salesforce Engineer

LanceSoft Inc; Toronto; On-site; CAD 100,000 - 130,000; Full time

Job summary

A leading tech consulting firm is seeking a Salesforce Engineer in Toronto to design and integrate Salesforce Marketing Cloud solutions. This role requires extensive Salesforce experience and a strong ability to enhance customer engagement through data-driven marketing strategies. The ideal candidate will possess over 10 years of development experience and excellent problem-solving skills, contributing to a collaborative and high-paced environment.

Qualifications

• 10+ years of development experience.
• 5+ years of Salesforce development experience.
• 2+ years’ experience with Marketing Cloud.

Responsibilities

• Design, build, and deploy solutions in Salesforce Marketing Cloud.
• Configure data extensions and automation workflows.
• Build APIs and integrations for data exchange.

Skills

Salesforce development

AMPscript

SQL

Problem-solving

Communication

Education

Bachelor’s degree in technical field

Salesforce Certified Marketing Cloud Email Specialist

Tools

Salesforce CRM

Marketing Cloud

CI/CD tools (Gearset, Copado)

Job description

Job Description:
Story Behind the Need-
Business group: CBE Personalization - The Client Primacy & Personalization team is responsible for ideation, design, engineering, and implementation of software for the Personalization domain.
Project: Client Primacy and Personalization - Large-scale enterprise-wide project to accelerate personalization capabilities across our stack (targeted propensity-driven lists, marketing journey and sales conversion funnels).

We are seeking a Salesforce Engineer with proven expertise in Salesforce Marketing Cloud. This role will focus on designing, developing, and integrating solutions that enhance customer engagement, enable data-driven marketing, and deliver personalized experiences at scale.
You will collaborate with marketing, sales, and technology teams to deliver scalable, high-quality Salesforce solutions that align with business goals while adhering to best practices in architecture, security, and compliance.

Candidate Value Proposition:

• The successful candidate will play a pivotal role in bridging business needs and technology solutions. You will work closely with industry leaders and support the successful delivery of software projects that meet banking requirements.
• Inclusive and collaborative working environment that encourages creativity and curiosity.
• Access to tools and technology to create meaningful customer experiences.
• Work with diverse industry leaders who have experience from top technology companies.

Typical Day in Role:

• Marketing Cloud Development & Integration:
  • Design, build, and deploy solutions in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Mobile Studio, etc.).
  • Develop and maintain AMPscript, SQL queries, and server-side JavaScript for dynamic, personalized marketing content.
  • Configure data extensions, automation workflows, and segmentation for targeted campaigns.
  • Integrate Marketing Cloud with core Salesforce CRM and third-party systems for synchronized customer data.
• Platform Integration & Data Management:
  • Build APIs and integrations to exchange data between Salesforce clouds, marketing platforms, and enterprise systems.
  • Ensure data accuracy, synchronization, and compliance with privacy regulations (GDPR, CCPA, etc.).
• Quality & Governance:
  • Follow Salesforce development best practices (naming conventions, code reviews, documentation).
  • Maintain a secure, scalable, and high-performance environment.

Candidate Requirements/Must Have Skills:

• 10+ years of development experience
• 5+ years of Salesforce development experience including experience with Salesforce development tools (Apex, Visualforce, Lightning Web Components) and Salesforce APIs (REST/SOAP)
• 2+ years’ experience with Marketing Cloud including experience with Marketing Cloud Studios and Builders, AMPscript, SQL, and automation workflows
• Recent hands-on experience with data modeling, segmentation, and customer journey orchestration.
• Recent hands-on experience with integrating Salesforce with enterprise applications and data sources.

Nice-To-Have Skills:

• Salesforce Certified Marketing Cloud Email Specialist and/or Developer certification.
• Familiarity with CI/CD tools for Salesforce (Gearset, Copado, etc.).
• Experience in marketing automation or CRM development in a large-scale environment.

Soft Skills Required:

• Strong problem-solving skills with a focus on scalable and maintainable solutions.
• Excellent communication skills for cross-functional collaboration.
• Ability to work in a fast-paced environment balancing multiple priorities.
• Detail-oriented with a commitment to high-quality deliverables.

Education:

• Bachelor’s degree in technical field (computer engineering computer science)
• Salesforce Certified Marketing Cloud Email Specialist and/or Developer certification.

Best VS. Average Candidate:

• Strong salesforce developer who has worked with Marketing Cloud