Salesforce CRM Strategy & Optimization Product Manager

Blue Cross and Blue Shield of Massachusetts, Inc.; Golden Horseshoe; Hybrid; USD 170,000 - 209,000; Full time

Job summary

Join an innovative firm dedicated to transforming healthcare as a Salesforce CRM Strategy + Optimization Product Manager. This pivotal role involves leading a high-performance team to drive the vision and execution of the Salesforce platform for the Commercial Markets Division. You will oversee the product roadmap, ensuring user-friendly tools align with business outcomes while fostering stakeholder collaboration. If you have a tech-forward perspective, strong analytical skills, and a passion for leadership in a dynamic environment, this opportunity is perfect for you.

Benefits

Flexible working hours

Health benefits

Professional development opportunities

Wellness programs

Work-life balance initiatives

Qualifications

• 10+ years of Salesforce or B2B revenue tools experience preferred.
• Experience in the Managed Care industry is preferred.

Responsibilities

• Lead Salesforce CRM implementation and enhancement projects.
• Develop a comprehensive business transformation and adoption plan.

Skills

Salesforce CRM

Data Analysis

Agile Development

Problem Solving

Education

BA/BS in Business or IT

MBA

Tools

SQL

HTML

Job description

Ready to help us transform healthcare? Bring your true colors to blue.

What we need

The Salesforce CRM Strategy + Optimization Product Manager is the key business leader within a fusion team (Business + Enterprise Technology) that drives vision, strategy, execution, and optimization for the Commercial Markets Division Salesforce platform. This role represents the needs of the customer, operating within an agile product management framework, ensuring delivery of business objectives, while leading a high-performance team.

Please note this position is eligible for the Flex persona with expectations of working hybrid, going into the office 2 days a week (Hingham or Boston).

Your Day to Day

Vision, Strategy, + Planning

• Develop and articulate a clear vision and short and long-term strategy for the CRM's operational product roadmap, focusing on delivering user-friendly tools that align with broader business outcomes.
• Oversee multi-year roadmap, planning, scope management, and transformation for the Salesforce CRM and related tools, including maintenance, portfolio planning, and ROI assessment.
• Ensure a balanced approach that addresses immediate needs while planning for long-term growth to deliver a sustainable platform.
• Utilize data analytics and market insights to refine platform strategy and enhance user engagement, sales productivity, and operational efficiency.

Executing the Roadmap

• Lead and manage Salesforce CRM implementation and enhancement projects from inception to completion.
• Collaborate with technical teams to define and prioritize features that improve platform functionality and user experience.
• Lead transformation initiatives for smooth adoption of new features and workflows.
• Partner with business leaders, vendors, and tech teams to deliver projects that sustain revenue streams.

Driving Adoption + Optimization

• Develop and sustain a comprehensive business transformation and adoption plan for all Salesforce CRM processes.
• Build and maintain relationships as the primary contact for initiatives related to the Commercial Markets Division, ensuring stakeholder alignment.
• Act as a champion for the platform, promoting its value and encouraging usability and adoption.
• Develop training programs and materials for end-users.
• Implement usability testing practices to increase ease of use and adoption.

Leadership

• Drive a high-performance team responsible for strategy, optimization, usability, adoption, and training.
• Develop the team to provide project management, process optimization, support, training, and CRM expertise.
• Manage contracted resources as needed.

This document is not exhaustive; employees may perform other duties as required.

We're Looking for:

Business acumen with a tech-forward perspective

• Salesforce CRM experience with a technology mindset is required.
• Experience managing technology products, especially CRM platforms, focusing on consumer-centric solutions.
• Experience optimizing CRM platforms in distributed organizations and developing impactful use cases.
• Ability to prioritize business processes to deliver value.

Analytical + Data Driven Mindset

• Strong analytical and problem-solving skills.
• Proficiency in data analysis tools.
• Understanding of consumer data for personalized experiences.

Transformational Leadership

• Exceptional communication and leadership skills to engage stakeholders.
• Experience with Agile development and managing change.
• Ability to develop strategies to maximize data impact and build revenue technology.
• Curiosity and a test-and-learn mindset.

What You Bring

Relevant Experience

• BA/BS in Business, IT, or equivalent; MBA preferred.
• 10+ years of Salesforce or B2B revenue tools experience preferred.
• Knowledge of SQL and HTML is desirable.
• Experience defining tech-enabled processes for B2B Sales.
• Proven results in a fast-paced, globally distributed, Agile environment.
• Experience in the Managed Care industry is preferred.

Certifications

• Salesforce certifications preferred.
• Agile/Scrum certifications preferred.

Leadership & Personal Attributes

• Excellent communication, presentation, and leadership skills.
• People leadership, mentorship, and talent attraction skills.
• Collaborative, adaptable, relationship builder.
• High ethical standards, transparency, accountability.
• Visionary with strategic and creative problem-solving skills.
• Proactive, solution-oriented, and organized.
• Curious and eager to learn.

#LI-HYBRID

Minimum Education Requirements

High school diploma or equivalent required.

Location

Boston, Hingham

Time Type

Full-time

Salary Range

$170,820 - $208,780. Range may vary based on various factors. This role is eligible for variable pay and benefits.

Why Blue Cross Blue Shield of MA?

We value diversity and encourage all qualified candidates to apply. We are committed to an inclusive, rewarding workplace and supporting your career growth. Learn more about our culture and benefits on our website. Join our Talent Community to stay connected.

We believe in wellness and work/life balance. Visit our 'How We Work' page for more info.