Sales Support & Communications Coordinator

Informa Group Plc.; Toronto; On-site; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Great community

Walk the World charity day

Career opportunities

Time off package

Share Match program

Wellbeing support

Job summary

Informa Canada is seeking a Sales Support and Communications Coordinator in Toronto to lead end‑to‑end sales initiatives for exhibitors and sponsors. The role focuses on onboarding, activation planning, and on-site execution for Canadian consumer events.

The candidate brings strong communication, customer service, and organizational skills, plus experience with Salesforce, Office tools, and CMS. A Bachelor’s degree in Business/Marketing and 1–3 years of related experience are preferred.

Qualifications

• Strong communication skills to engage vendors, sponsors, and internal teams.
• Customer service orientation with proactive problem-solving.
• Organizational skills to manage multiple tasks and deadlines with attention to detail.
• Technical proficiency with CRM, MS Office, and website CMS.
• Event coordination experience with onboarding vendors and sponsor activations.
• Collaborative team player with ability to work cross-functionally.
• Adaptable and resourceful, capable of improving processes.
• Bachelor’s degree in Business, Marketing, or related field + 1–3 years experience preferred.

Responsibilities

• Manage exhibitor accounts and updates in Salesforce CRM.
• Collaborate with billing on reconciliations and invoices.
• Oversee vendor applications from digital form to jury workflow and communications.
• Onboard vendors via Newsletter Series and monitor adoption.
• Coordinate content translations and ensure onboarding steps are completed.
• Assist onsite duties including order taking and POS management.
• Own logistics for sponsor activations across events and ensure on‑brand deliverables.
• Track activation progress and report outcomes, collaborating with internal teams.

Skills

Communication

Customer service

Organizational skills

Technical proficiency

Event coordination

Collaboration

Adaptability

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Salesforce

Microsoft Office

Website CMS

Job description

Sales Support & Communications Coordinator

• Full-time

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Interior Design Show team of Informa Canada is looking for a tech savvy, detail-oriented, and commercially minded individual to join our team. As the Sales Support and Communications Coordinator, you will be responsible for leading “end-to-end” delivery of sales initiatives that aim to recruit, inform, and retain our vendors (creative entrepreneurs, small business owners, makers and creators).

This role is based in our Toronto Office

Who You Are:

You are a strong communicator and believe business growth comes from customer success. You are a problem solver, and love to analyze and generate new ideas to maximize productivity and profitability. Lastly, you are a collaborator, and together with the rest of the team, you are driven to deliver daily excellence on all things related to Canadian consumer events.

What You Will Do:

• Facilitate day-to-day administrative tasks such as exhibitor account management and updates, reviewing account and product updates in Salesforce CRM system
• Collaborate with the billing department on account reconciliation and outstanding invoices and balances
• Oversee the full vendor application process from setting up the digital application, preparing jury workflow to communications to applicants
• Ensures all clients’ needs and expectations are metin a timely manner. In many cases, contact with clientsarerequiredall year.
• Onboard new and returning vendors with the Newsletter Series
• Monitor vendor’s adoption and development of best practices, constructively challenge them to improve their engagement with all Canadian consumer events related products
• Ensure all vendors are following through and completing onboarding steps
• Populate relevant information, order forms and deadlines on the website and vendor portal
• Coordinate content to be translated when needed
• Implement and execute the resign process to rebook vendors for future events
• Assist in the ongoing review and updates of various vendor/exhibitor documentations and policies
• Contribute feedback and recommendations to improve the overall Canadian consumer events experience
• Collaborate with the billing department on account reconciliation
• Handle onsite duties during events, including order taking, cash collection, and POS management
• Own the logistics behind sponsor activations across our portfolio of events
• Make sure all sponsorship deliverables are checked off, buttoned up, and on-brand
• Oversee logo placements, signage, swag, and all things sponsor visibility
• Track activation progress and report like a pro—because details matter
• Collaborate on how partner brands show up in every corner of our shows

Event Operations

• Team up with Marketing, PR, and Operations to execute activations with polish
• Be boots-on-the-ground on-site to ensure activations go off without a hitch
• Manage supplies tied to sponsor needs and event execution
• Assist with staffing for sponsor activations and troubleshoot in real time
• Coordinate with vendors and suppliers to bring sponsor ideas to life

Relationship Management

• Be the go-to contact for sponsors you’re assigned—answering questions, solving problems, and keeping them in the loop
• Provide regular updates and activation reports pre- and post-show
• Work cross-functionally with internal teams and external partners
• Support engagement strategies that build trust and long-term sponsor value
• Help sponsors feel like VIPs (because they are!)

Skills and Qualifications for Sales Support and Communications Coordinator

• Strong Communication Skills: Excellent verbal and written communication to engage vendors, sponsors, and internal teams.
• Customer Service Orientation: Proactive problem-solving and a customer‑first mindset to ensure satisfaction.
• Organizational Skills: Ability to manage multiple tasks, prioritize, and meet deadlines with attention to detail.
• Technical Proficiency: Experience with CRM systems (e.g., Salesforce), Microsoft Office, and website content management.
• Event Coordination: Hands‑on experience managing event logistics, vendor onboarding, and sponsor activations.
• Collaboration: Team player with strong interpersonal skills to work across departments and build relationships.
• Adaptability: Flexible and resourceful, with the ability to handle challenges and improve processes.
• Education & Experience: Bachelor’s degree in Business, Marketing, or related field preferred; 1‑3 years of relevant experience

We believe that great things happen when people connect face‑to‑face. That's why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Comprehensive time off package: 10 vacation days, 8 paid emergency days, 1 paid day to celebrate your birthday and up to 4 paid volunteering days
• Work from almost anywhere for up to 4 weeks per calendar year
• Competitive benefits, including Share Match program
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $,60,000 to $70,000 based on experience.

This posting is for an existing vacancy.

Informa does not provide sponsorship support for visa extensions, permanent residency (PR), or citizenship.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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