Event Marketing and Attendee Recruitment Assistant (Entry-Level)

Institutional Connect; Toronto; Hybrid; CAD 40,000 - 60,000; Full time

Benefits offered by this job

Competitive salary plus bonus plan

Flexible remote work environment

Additional paid personal days

Job summary

A leading event marketing firm in Canada is seeking an Event Marketing and Attendee Recruitment Assistant. This remote, full-time role involves creating marketing plans, recruiting attendees, and managing data-driven efforts for B2B events. The ideal candidate has post-secondary education in marketing or related fields and strong communication skills. Join us to enhance client experiences and shape the future of institutional events. Competitive salary and flexible working conditions offered.

Qualifications

• Experience in event marketing assistant or business development is an asset.
• Recent graduates are welcome to apply.
• Experience working with senior-level executives is a plus.

Responsibilities

• Create and execute email marketing campaigns to generate inquiries.
• Compile lists of invitees based on program requirements.
• Actively source industry contacts based on event needs.
• Assist with pre and post-event communications.
• Track data on marketing campaigns and identify improvement methods.

Skills

Strong verbal and written communication skills

Data-driven mindset

Fluency in written and oral English

Ability to work on multiple tasks

Team collaboration skills

Quick learner

Education

Post-secondary education in event marketing and planning or related fields

Tools

CRM systems

Email marketing platforms (e.g., Mailchimp, HubSpot)

Job description

About Institutional Connect:

Founded in 2020, Institutional Connect specializes in connecting the institutional community with strategies aligned with long-term goals. We provide prescient insights and facilitate peer-to-peer dialogues through events and other platforms driven by senior executives from institutional investors in Canada and around the globe.

Visit our website at www.institutionalconnect.com to learn more.

Summary of the Role:

Join our small, dynamic team as an Event Marketing and Attendee Recruitment Assistant, a key role in ensuring success and enhancing client experience for the Institutional Connect portfolio. As a core team member for marketing the event portfolios at Institutional Connect, you will play a central role in B2B marketing for our events, working closely with the event production, sponsorship, and operations teams to execute campaigns and recruit attendees. You will leverage your skills in marketing, communications, designs, business development, creativity, as well as business acumen to achieve goals. This entry‑level role offers potential for career growth and is ideal for someone looking to build a career in B2B event marketing.

This is a remote, full‑time position based in the Greater Toronto area, with some travel required.

Key Accountabilities and Associated Tasks

Email and Social Media Marketing

• Work with event production, sponsorship and operations teams in creating marketing plans targeting each event of Institutional Connect portfolio.
• Create and execute compelling marketing email campaigns aimed to generate sponsorship and attendee inquiries.
• Create ongoing LinkedIn (and other social media) campaigns aligned with objectives of events.
• Track data on marketing campaigns and identify methods to improve results.

Attendee Recruitment

• Compile lists of invitees based on program requirements.
• Recruit attendees by sending out targeted email invitations.
• Achieve attendee goals for each event through a combination of email marketing, social media and direct invitation tools.
• Work with designer on creating / updating event websites with program, speakers, and logistics information.
• Track website performance and identify methods to improve traffic.

Database Management

• Actively sourcing industry contacts based on event needs.
• Maintain and update client and prospect databases.
• Segment audiences based on role, organization type, geography and relevance to event portfolio.

Event Operations Support

• Assist with pre and post‑event communications.
• Work with event photographers and videographers on event photos and promotional videos.
• Work with clients on refining interview videos.

Qualifications and Experience

• Post‑secondary education in event marketing and planning, business management, communications, or related fields is an asset.
• Experience with CRM systems and email marketing platforms (e.g., Mailchimp, HubSpot or similar).
• Recent graduates are welcome to apply. 1‑2 years of experience in event marketing assistant / business development is an asset.
• Experience working with a growing brand and successfully connecting with senior‑level executives is an asset.

Skills

• Strong verbal and written communication skills with internal team members and external clients, with the ability to convey ideas concisely and effectively.
• Data‑driven mindset with results‑oriented approach
• Fluency in both written and oral English, familiarity in French is an asset.
• Quick learner of concepts, processes, and business cycles.
• Ability to work on tasks on multiple events / projects / items, with attention to details.
• Ability to work with a team members and clients who are from diverse backgrounds
• Thrives in a fast‑paced, collaborative, and entrepreneurial environment.

What We Offer

• Competitive salary plus bonus plan
• Flexible remote work environment
• Additional paid personal days dedicated to mental wellness and personal needs

Join us at Institutional Connect and join a team shaping the future of institutional investing!

Institutional Connect is committed to fostering an inclusive and diverse workplace. We welcome candidates of all genders, races, religious beliefs, and those with disabilities to apply. Our recruitment process is designed to promote equity, diversity, and inclusion (EDI), ensuring that every applicant is evaluated fairly and without bias. We strive to create an environment where all employees feel valued, respected, and empowered to succeed.

Interested candidates should submit their cover letter and resume to [e-mail], no later than February 27, 2026.