Sales Specialist (Footwear and Apparel)

C-Valley Footwear; Mississauga; On-site; CAD 90,000 - 120,000; Full time

Job summary

C-Valley Footwear is seeking a full-time Sales Representative to cultivate and manage sales relationships in Eastern Canada. The role includes account management, financial planning, and collaboration with marketing to develop effective sales strategies. The ideal candidate has strong communication skills and a proven sales track record.

Benefits

Competitive salary + sales commission

Reimbursement for travel, fuel, and related field expenses

Flexible and collaborative working environment

Opportunity to grow with a dynamic brand

Qualifications

• Minimum 2–3 years of sales experience; footwear industry experience is a plus.
• Fluent in English; French is a plus.
• Ability to reach out to new contacts and establish rapport.

Responsibilities

• Develop and maintain relationships with potential retail partners.
• Manage all sales functions for assigned accounts to grow business.
• Achieve sales targets quarterly and annually.

Skills

Communication

Sales Strategy

Relationship Management

Organizational Skills

Education

2-3 years of sales experience

Footwear industry experience

Job description

C-VALLEY is seeking an full time experienced Sales Representative to join our team, to cultivate and manage sales and retailer relationships in Eastern Canada (Ontario, Quebec). We will consider candidates who are fluent in English and who can travel to accounts in the region.

This role will manage all sales functions for assigned accounts to ensure the business grows according to sales projections. The position will be responsible for account financial planning, assortment planning, developing, and implementing sales plans, coordinating product showings, and working closely with marketing to process orders.

You’ll Make a Difference By

• Regular product showings and account visits, approach and onboard new accounts
• Develop and maintain relationships with potential retail/wholesale partners
• Providing retailer base with sales reports and analytics to drive business and produce top results
• Forecasting of territory business on a seasonal basis
• Collaborate with the Digital Marketing Specialist and the E-Commerce Specialist to develop sales strategies that drive business growth.
• Territory feedback regarding market trends and influences
• Identifying growth opportunities in territory
• Providing regular product educational feedback to retailers and their staff
• Attending trade shows and seasonal sales meetings
• Coordinating shipping schedules and delivery of merchandise and services
• Preparing a variety of status reports, including activity, closings, follow-up, and adherence to goals
• Achieve sales target quarterly and annually

About You

• Minimum 2–3 years of sales experience; footwear industry experience is a plus.
• Demonstrated ability to open, grow, and maintain accounts with Tier-1 wholesalers and national retailers (e.g., Marks, The Shoe Company)
• Valid driver’s license required
• Fluent in English, French is a plus
• Ability to reach out to new contacts, establish rapport and establish new accounts
• Confidence in communicating comfortably with business owners and decision makers
• Exceptional written, oral and face-to-face communication skills
• Strong organizational skills
• Able to prioritize work, handle multiple tasks, and work independently
• Self-starter and motivated for success
• Ability to meet deadlines and manage time effectively
• Ability to consistently meet sales goals
• Effective Order book management minimizing sales and credit caused cancellations
• Previous wholesale sales experience is preferred
• Physically able to assist with lifting and packaging footwear products when needed

What We Offer

• Competitive salary + sales commission
• Reimbursement for travel, fuel, and related field expenses
• Flexible and collaborative working environment
• Exposure to both retail and wholesale markets
• Opportunity to grow with a dynamic, fast-developing brand

How to Apply

Please submit your application through LinkedIn and email your resume and a brief cover letter explaining why you’re a great fit for this role to [e-mail]. We look forward to hearing how you can contribute to our team!

About C-Valley

At C-VALLEY, we design and produce footwear that blends function with comfort. Our brand is rooted in quality, comfort, and engineering excellence. From breathable knit sneakers to performance-driven outdoor boots, every pair is crafted with purpose — combining advanced materials, thoughtful design, and a passion for movement. We’re building shoes that move with real life — and we’re looking for people who move with purpose.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Manufacturing

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