Sales Representative – Terrafibre

BioComposites Group (BCG); Drayton Valley; Hybrid; CAD 55,000 - 70,000; Full time

Job summary

A leading company in natural fibre solutions, BioComposites Group (BCG) is seeking a motivated Sales Representative to enhance its retail and distribution channels. The role involves managing relationships with independent retailers and supporting sales efforts across Alberta. Ideal candidates will have a solid understanding of the hemp fibre industry, strong interpersonal skills, and a passion for sustainability.

Benefits

Base salary + bonus

Vehicle/travel reimbursement

Flexible work structure

Opportunities to shape sustainable product marketing

Qualifications

• 3+ years of sales experience in retail or agri-products preferred.
• Understanding of the hemp fibre industry is essential.
• Comfortable with travel across Alberta and neighboring provinces.

Responsibilities

• Identify and grow accounts in retail and distribution channels.
• Conduct in-store visits and support onboarding with dealers.
• Manage inbound distributor requests and territory growth.

Skills

Interpersonal skills

Relationship building

Sales strategy

Customer service

Technical product knowledge

Tools

CRM tools

Microsoft Office

Google Workspace

Job description

Located in Drayton Valley, Alberta, BioComposites Group (BCG) isa Canadian leader in natural fibre solutions made from industrial hemp. From garden centres to farm stores, our biodegradable mats and erosion control products support soil and animal health, weed suppression, moisture retention, and sustainability.

Terrafibre is a brand under BioComposites Group, we work at the intersection of agriculture and innovation, committed to growing partnerships that support regenerative practices across Western Canada.

www.biocompositsgroup.com | www.terrafibre.ca

We are looking for a motivated, hands-on Sales Representative to increase our presence in retail and distribution channels. This role will focus on securing and supporting relationships with independent retailers, co-ops, distributors, and regional chains. The ideal candidate understands the rhythm of seasonal sales, enjoys building relationships, and can speak the language of farm and garden customers.

• Identify and grow accounts in the retail, agri-supply, erosion controland garden store segments
• Support onboarding and sell-through with dealers, farm co-ops, and independent retailers
• Conduct in-store visits, product training, and merchandising support as needed
• Manage inbound distributor requests and outbound territory growth
• Represent Terrafibre at trade shows, buying group events, and demo days
• Provide ongoing customer service and technical product knowledge
• Track and report key sales metrics and maintain CRM records
• Support web-based sales for BCG and customers.
• Share market feedback and coordinate with internal teams on product, packaging, and logistics needs

Qualifications:

• Understanding of the hemp fibre industry
• 3+ years of sales experience in retail, agri-products, erosion control or garden/hardware supply
• Strong interpersonal skills and an ability to build long-term relationships
• Familiarity with Canadian Tire, UFA, or similar retail structures is a major asset
• Comfortable with travel across Alberta and neighboring provinces
• Self-directed and adaptable; thrives in a growing company
• Experience with CRM tools and Microsoft Office/Google Workspace
• Passion for sustainability and bio-based products a plus

What We Offer:

• Base salary + bonus
• Vehicle/travel reimbursement
• Flexible work structure (home-based with regional travel)
• A collaborative, purpose-driven team focused on green innovation
• Opportunities to shape how sustainable products get to market

NOTE: PLEASE EMAIL YOUR RESUME TO [e-mail]