Sales Representative Sales • Lethbridge, Calgary

New West Truck; Calgary; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading truck dealership in Calgary seeks a Sales Representative to drive new business and manage existing accounts. Candidates should have 5+ years of Equipment Sales experience, preferably in heavy trucks or construction equipment. The role offers a strong base-plus-commission compensation package and comprehensive benefits. Ideal candidates are customer-focused and exhibit the core values of professionalism, responsiveness, integrity, dedication, and energy.

Benefits

Comprehensive benefits package

Mentorship and ongoing training

Qualifications

• Minimum 5 years of Equipment Sales experience, ideally in heavy truck, construction equipment, or agricultural machinery.
• Proven ability to maintain or build a book of business.
• Solid experience with CRM for tracking sales activities.

Responsibilities

• Drive new business development through assigned leads and personal network.
• Manage and grow a portfolio of existing accounts.
• Deliver trucks professionally and complete necessary paperwork.

Skills

Sales instincts

Customer-first mindset

Strong problem-solving skills

Relationship-building skills

Presentation skills

Education

AMVIC license required

Tools

CRM system

Microsoft Office

Job description

Sales Representative - Calgary or Lethbridge (2 Positions Available)

New West Truck Centres is one of Western Canada’s top heavy truck dealerships, and we’re growing fast. With locations in Calgary and Lethbridge, we’re expanding our sales team to meet strong demand and ensure long-term succession. This is a high-impact role for someone ready to build a rewarding career in a company that values drive, results, and professionalism.

Our culture is grounded in Professionalism, Responsiveness, Integrity, Dedication, and Energy (P.R.I.D.E.), which are core values that guide how we work with customers and each other. We back our team with mentorship, strong leadership, full product support, and one of the most respected service networks in the industry.

If you bring strong sales instincts, a customer-first mindset, and an existing book of business or industry network, we want to hear from you.

Treated Well.

Your direct manager is a knowledgeable and steady leader, respected for their calm demeanor, people-first approach, and genuine support for their team.

Trained Well.

We will equip you with everything you need to succeed. Our internal training programs, in-house certifications, and ongoing industry education opportunities help you sharpen your skills and grow your career.

Paid Well.

This role is supported by a strong base-plus-commission compensation structure, along with a comprehensive benefits package that includes health, dental, vision, life insurance, and employee assistance programs.

The Role

Sales and Customer Service – 60% New Business / 40% Account Management

• Drive new business development through assigned leads, cold outreach, and personal network
• Manage and grow a portfolio of existing accounts with consistent communication and support
• Execute a structured, customer-focused sales process from prospect to lead to close
• Deliver trucks professionally and with care, including walk-through, service plan overview, and all paperwork
• Collaborate with Parts, Service, and other departments to ensure seamless delivery and client satisfaction
• Upsell truck sales and parts solutions through service interactions and client engagement
• Attend industry events, trade shows, demos, and test drives as needed

Admin – 20%

• Maintain up-to-date records using a CRM system
• Support trade-in appraisals and product evaluations
• Help execute sales promotions and seasonal campaigns

Education and Licensing

• AMVIC license required (or willingness to obtain promptly upon hire)

Experience

• Minimum 5 years of Equipment Sales experience, ideally in :
• Heavy Truck
• Construction Equipment
• Agricultural Machinery
• Proven ability to bring or build a book of business
• Solid CRM experience (tracking pipeline, managing touchpoints, closing deals)
• Proficiency with Microsoft Office and common business tools
• Strong problem-solving, presentation, and relationship-building skills
• Positive, professional presence with the ability to thrive in a fast-paced, high-expectation environment

Who You Are : You Embody P.R.I.D.E.

At New West Truck Centres, we live out our core values every day. You’re a fit if you bring :

• Professionalism - You lead with reliability, respect, and a commitment to high standards
• Responsiveness - You follow through quickly and effectively, keeping customers and teams aligned
• Integrity - You do the right thing, even when no one is watching
• Dedication - You bring persistence and pride to your work and your relationships
• Energy - You show up ready to engage, compete and perform at your best

Other Details

We welcome all qualified candidates to apply; the diversity of our workforce reflects the communities and customers we serve.

Professional references will be required.

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