Sales Representative, Bennett GM

Formulafordlincoln; Cambridge; On-site; CAD 75,000 - 120,000; Full time

Job summary

Bennett GM in Cambridge, Ontario seeks a New & Used Vehicle Sales Consultant to build relationships with customers from inquiry to delivery. This full-time role offers a commission-based earning potential and opportunities for career growth in a family-owned dealership.

You will demonstrate vehicles, guide customers through financing options, and work with the sales team to meet dealership goals while delivering an outstanding customer experience.

Qualifications

• Previous automotive sales experience is an asset, but not required.
• Excellent communication and interpersonal skills.
• Eligible for OMVIC licensing and Ontario driver's license.

Responsibilities

• Build and maintain strong relationships with new and existing customers
• Respond to customer inquiries and generate new sales opportunities
• Present and demonstrate new and pre-owned vehicles
• Conduct professional and engaging vehicle demonstrations and test drives
• Guide customers through the complete vehicle purchase process
• Maintain current knowledge of GM products, features, promotions
• Assist customers with financing options in coordination with the Business Office
• Work collaboratively with the sales team to achieve dealership goals

Skills

CRM systems

Microsoft Office

Customer service

Communication

Teamwork

Tools

DealerSocket

Job description

Bennett GM | Sales Representative | Opened on 09/30/2026 | Pay rate: $75-120 per year

New & Used Vehicle Sales Consultant

Location: Cambridge, Ontario
Job Type: Full-Time, Permanent
Compensation: Commission-Based | $75,000–$120,000+ annually

Family-Owned Since 1931. 95 Years of Serving Our Community.

Bennett GM is a proudly family-owned and operated dealership that has been serving Cambridge, Kitchener, Waterloo and surrounding communities for 95 years .

Since 1931, we’ve built our reputation on exceptional customer service, strong community relationships and, most importantly, our people. As we continue to grow, we’re looking for a motivated, personable and customer-focused New & Used Vehicle Sales Consultant to join our team.

If you’re someone who enjoys working with people, is motivated by success and wants the opportunity to build a long-term career in automotive sales, we’d love to hear from you.

Commission-based earning potential of $75,000–$120,000+ annually

Family-owned dealership with 95 years of history in the community

Supportive, professional and team-oriented environment

Commission and bonus opportunities

Group health and dental benefits after 90 days

Ongoing training and professional development

Opportunities for career growth within a well-established dealership

A culture that recognizes hard work, teamwork and results

About the Role

As a New & Used Vehicle Sales Consultant , you’ll play an important role in creating an exceptional experience for our customers. From the initial inquiry through delivery and beyond, you’ll build relationships, understand customer needs and help them find the right vehicle.

This is a commission-based position with the opportunity to earn $75,000–$120,000+ per year , based on individual performance.

We’re looking for someone who is comfortable meeting new people, enjoys a fast-paced environment and takes pride in providing a professional and transparent customer experience.

Key Responsibilities

Build and maintain strong relationships with new and existing customers

Respond to customer inquiries and generate new sales opportunities

Present and demonstrate new and pre-owned vehicles

Conduct professional and engaging vehicle demonstrations and test drives

Guide customers through the complete vehicle purchase process

Maintain current knowledge of GM products, features, technology and promotions

Consistently follow up with prospects and customers using the dealership CRM system

Work closely with Sales Management and the Business Office throughout the sales process

Assist customers with financing options in coordination with the Business Office

Work collaboratively with the sales team to achieve individual and dealership goals

Maintain accurate customer records and follow dealership processes

Ensure all transactions are completed in accordance with OMVIC regulations and industry standards

Deliver an exceptional customer experience before, during and after the sale

What We’re Looking For

Highly motivated, goal-oriented and results-driven

Excellent communication and interpersonal skills

Professional, positive and customer-focused attitude

Strong follow-up and relationship-building skills

Ability to work independently while contributing to a team environment

Previous automotive sales experience is an asset, but not required

Previous experience in a customer-facing sales role is an asset

Comfortable using Microsoft Office and CRM systems; DealerSocket experience is an asset

Eligible for OMVIC licensing

Valid Ontario driver’s license with a clean driving record

Available to work a rotating Monday–Saturday schedule

Ready to Build Your Career with Bennett GM?

If you’re ready to join a dealership with deep roots in the community, a strong team environment and the opportunity to build a rewarding career, we want to hear from you.

This job posting was created with the assistance of AI. We thank all applicants for their interest; however, only those selected for an interview will be contacted.