Sales Representative

Westerra Equipment; Edmonton; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading equipment dealership in Canada is seeking a Sales Professional to focus on Horizontal Directional Drills and Environmental Equipment in Alberta. The ideal candidate will have 3-5 years of B2B sales experience, strong relationship management skills, and a results-driven approach. This role offers competitive compensation, comprehensive benefits, and ongoing training in a supportive culture.

Benefits

Competitive compensation with commission potential

Comprehensive benefits

Ongoing training and career development

Supportive work culture

Qualifications

• 3–5 years of B2B sales experience in relevant industries.
• Proven track record of winning new business.
• Valid driver’s license and willingness to travel locally.

Responsibilities

• Pursue and develop new sales opportunities across Alberta.
• Build and maintain strong customer relationships.
• Deliver product demonstrations and sales presentations.
• Prepare proposals and negotiate contracts.
• Maintain accurate sales records and reports.
• Collaborate with internal teams for customer satisfaction.
• Travel within Alberta and Saskatchewan.

Skills

B2B sales experience

Customer relationship management

Negotiation skills

Self-motivated

Results-driven

Job description

Wesgroup Equipment is a trusted and award-winning equipment dealership group with deep roots in BC and growing operations in Alberta. Through our companies, including Westerra Equipment and Williams Machinery, we serve industries including pipeline, gas, construction, utilities, environmental processing, and more.

We’re investing in our growth by creating this new sales role — focused on Horizontal Directional Drills and Environmental Equipment — offering exciting career opportunities for driven sales professionals.

Why Join Us?

• Be part of an award-winning dealership group, recognized as a Platinum Certified Canada’s Best Managed Company and one of BC’s Top Employers
• Join brand-new, high-impact roles dedicated to growing our presence in Alberta
• Represent industry-leading brands: Universal Horizontal Directional Drills and Doppstadt Environmental Equipment
• Competitive compensation with commission potential
• Comprehensive benefits and RRSP matching
• Ongoing training, career development, and full support from our experienced BC-based team
• Work in a supportive, people-first culture that values your success

Key Responsibilities:

• Actively pursue and develop new sales opportunities across Alberta for Universal HDD and Doppstadt environmental equipment
• Build, maintain, and grow strong customer relationships by understanding client needs and providing tailored equipment solutions
• Deliver product demonstrations and professional sales presentations to effectively communicate features and benefits
• Prepare detailed proposals and quotations, negotiate contracts, and close deals to meet or exceed sales targets
• Maintain accurate sales records, customer data, and activity reports within our CRM system
• Collaborate with internal teams including service, parts, and product specialists to ensure exceptional customer satisfaction
• Travel regularly within Alberta and Saskatchewan to meet customers and attend industry events

What You’ll Bring:

• 3–5 years of B2B sales experience, preferably in pipeline, construction, utilities, environmental equipment, or heavy machinery industries
• Proven “hunter” mentality with a track record of winning new business
• Strong customer relationship management and negotiation skills
• Self-motivated, results-driven, and comfortable working independently
• Valid driver’s license and willingness to travel locally (and occasionally to the U.S.)

Privacy Notice for Job Applicants: By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at [e-mail].

Selection Process Notification: Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Westerra Equipment.