Sales & Marketing Associate

Trudell Medical International; London; On-site; CAD 50,000 - 70,000; Full time

Job summary

A medical device company in London, Ontario is seeking a motivated individual for a role providing coordination and support in sales, marketing, and operations. The ideal candidate will enhance customer experience, conduct market research, and manage strategic engagements. Requirements include a degree in Business or a related field and 2+ years in customer service or marketing.

Qualifications

• University degree, College Diploma in Business, Marketing, Digital Health, or related field.
• 2+ years of experience in customer service/success, sales support, research, or marketing.
• Demonstrated ability to influence others towards a desired outcome.
• Advanced verbal and written communication skills.

Responsibilities

• Coordinate product line sales, marketing, and operations initiatives.
• Collaborate cross-functionally to enhance customer experience.
• Conduct research and execute demand generation and lead management.
• Qualify and nurture leads, and assist in contract administration.

Skills

Customer service/success

Sales support

Research or marketing

Time management

Communication skills

Data analysis

Social platforms proficiency

Education

University degree or College Diploma in Business, Marketing, Digital Health

Tools

Google Analytics (GA4)

Hubspot

D365

Klaviyo

Excel

PowerBI

Tableau

Job description

As a member of our team, you will provide coordination and support on assigned product line sales, marketing and operations initiatives to meet sales and project goals.

This includes collaborating cross-functionally to deliver excellent customer experience, conducting research, executing on demand generation and lead management, account management, brand awareness building across social and company digital assets, media advertising and analysis, and strategic key opinion leader (KOL) identification and healthcare professional (HCP) engagement in-person at clinical meetings, on calls, and virtual meetings.

RESPONSIBILITIES INCLUDE:

MARKETING & ADMINISTRATION

• Develop a clear understanding of the therapy landscape for assigned product lines.
• Provide support and collaboration on primary and secondary market, customer, competitor and clinical journal research to enable an improved customer experience, ensure up-to-date clinical evidence is communicated and surface product improvements and opportunities.
• Identify, research, and qualify strategic KOL’s.
• Collaborate with internal teams and agencies to respond to customer feedback on social platforms, and eCommerce sites, etc. and work cross-functionally on issues where necessary.
• Identify and action opportunities to increase brand awareness, engagement, and conversion on strategic marketplaces and social channels in collaboration with internal teams and external agency.
• Monitor digital shelf product listings and marketplace health weekly to report on discoverability and conversion, and support optimization tactic identification.
• Assist on direct mail and email marketing campaign planning by supporting project plan development, content creation, audience segmentation, liaising with external agency and other suppliers for print, mailing, etc. and setting up KPI’s (key performance indicators) to measure success for end-to-end project execution.
• Provide coordination and project management assistance to deliver on product labeling and marketing projects.
• Assist in registration, logistics, sponsorship, and communications related to key clinical and industry meetings, and tradeshows.

SALES & OPERATIONS ADMINISTRATION

• Qualify and nurture leads, facilitate onboarding and after-care management.
• Establish relationships with key and growth account stakeholders.
• Assist in contract coordination and administration.
• Promote products at clinical and industry meetings and tradeshows.
• Collaborate with IT, engineering, quality & regulatory, inventory and logistics teams to ensure products are compliant and readily available for order acceptance and fulfillment both physically and digitally, with a continuous improvement mindset.
• Analyze data and create consumable reports with ability to articulate trends in customer sales, churn, gaps, etc. to support discussion, debate and decision making.
• Collaborate with customer service on customer issues and requirements for quick and effective resolution.

HEALTH & SAFETY

• Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.

QUALIFICATIONS

• University degree, College Diploma in Business, Marketing, Digital Health, or a related field, or equivalent experience
• 2+ years of experience in customer service/success, sales support, research or marketing
• Demonstrated hunger for achieving and exceeding goals
• High emotional intelligence with a growth mindset
• Ability to learn quickly to support execution
• Demonstrated ability to influence others towards a desired outcome
• Excellent time management skills
• Advanced verbal and written communication skills
• Good interpersonal, research, analytical, and project management skills
• Experience translating data into business and consumer insights
• Understanding and experience with GA4 (Google Analytics), AdWords and Google Search Console
• Experience with CRM and marketing automation platforms such as Hubspot, D365, and Klaviyo, business analytics tools and platforms such as Excel (required), PowerBI, and Tableau
• Proficiency with social platforms, specifically TikTok, Instagram, LinkedIn, Facebook, and X (formerly known as Twitter)
• Experience with Amazon, Walmart, and Shopify seller accounts an asset

At an applicant’s request, TMI will make accommodation to its recruitment process to meet the needs of applicants with disabilities.