Sales Manager

Dilawri Group of Companies; Richmond; On-site; CAD 90,000 - 140,000; Full time

Benefits offered by this job

Discounted vehicle purchase

Coaching & training

Wellness programs

Employee events

Job summary

Dilawri Group of Companies in Richmond, BC, is seeking a results-driven Sales Manager for Mercedes-Benz Richmond to oversee the New and Used Sales Departments.

You will lead training, set targets, manage CRM usage, and coordinate with Service, Parts, and the Business Office to maximize profitability and customer satisfaction. Compensation is commission-based and reflects performance.

Qualifications

• Proven automotive sales management experience (new/used).
• Strong dealership operations, sales processes and inventory planning.
• Proficiency with CRM systems and sales tracking tools.
• Ability to evaluate performance and create development plans.
• Strong leadership, coaching and interpersonal abilities.
• Excellent communication, organizational and time-management skills.
• Ability to enforce policies and uphold high standards.
• Customer-focused mindset with problem-solving skills.
• Collaboration across multiple dealership departments.

Responsibilities

• Establish goals for assigned sales staff.
• Guide salespeople to meet individual objectives.
• Recommend optimal new vehicle inventory based on sales and stock.
• Set gross profit and sales objectives; monitor weekly performance.
• Forecast, budget, and manage New/Used Car Department expenses.
• Communicate and enforce dealership policies and procedures.
• Lead daily meetings; assist sales staff with customers.
• Ensure CRM usage and prospecting activities.
• Hire, train, motivate, and manage staff performance.
• Review monthly sales performance and quarterly reviews.
• Develop training and improvement plans; conduct sessions.
• Support programs to increase gross and F&I penetration.
• Coordinate with Service, Parts, and Business Office.
• Advertise campaigns and promotions; collaborate with other managers.

Skills

Auto sales mgmt

CRM proficiency

Leadership

Communication

Inventory planning

Coaching

Time management

Tools

CRM systems

Sales tracking tools

Job description

If you are looking to grow your career with an organizationdriven by excellence, integrity, and innovation, Dilawri offers an environmentwhere people are supported and empowered to succeed.

Founded in 1985, Dilawri is Canada’s largest automotivegroup and one of Canada’s Best Managed Companies. Dilawri operates over 80franchised dealerships,representingmore than 35 of the world’s mostrespected automotive brands across British Columbia, Alberta, Saskatchewan,Ontario, Quebec, and Washington, DC.

With a team of more than 4,000 employees, Dilawri fosters aculture rooted in collaboration, accountability, and continuous learning. Ourvalues of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Backguide how we work, how we lead, and how we serve our customers and communities.Through the Dilawri Foundation , weare also committed to making a meaningful impact in the communities weserve.

Discover how you can build your career with Dilawri

Position Overview

Mercedes-Benz Richmond is seeking a results‑driven and experienced Sales Manager to support the General Manager in overseeing all activities within the New and Used Sales Departments. This role is responsible for planning, organizing, and managing sales operations, ensuring sales teams meet performance targets, and maintaining the highest dealership standards.

The Sales Manager will lead all training and development initiatives for sales staff, maintain administrative accuracy, and uphold dealership processes. Working closely with sales teams, departmental leaders, and the General Manager, this role ensures strong customer satisfaction, effective sales execution, and consistent achievement of departmental goals.

Compensation for this position is commission based.

Primary Duties and Responsibilities

• Establish long‑and short‑range goals forassigned sales staff.
• Guide salespeople in setting and achievingindividual objectives.
• Recommend optimal new vehicle inventory based onsales rate and stock levels.
• Set gross profit and sales objectives andmonitor weekly performance.
• Assist with forecasting, budgeting, and expensemanagement for the New/Used Car Department.
• Communicate and enforce dealership policies andprocedures.
• Conduct daily one‑on‑one meetings and assistsalespeople with customers.
• Ensure sales staff plan daily activities usingCRM (calls, emails, appointments).
• Hire, train, motivate, and manage performance ofall new/used vehicle sales employees.
• Evaluate monthly sales performance and completequarterly reviews.
• Develop individualized training and improvementplans.
• Conduct daily/weekly sales and manufacturertraining sessions.
• Support programs to increase new/used car grossand F&I penetration.
• Hold sales staff accountable for CRM usage andprospecting efforts.
• Coordinate sales operations with Service, Parts,and Business Office.
• Assist in planning programs to support staff inreaching objectives.
• Handle sales staff concerns and recommenddismissal when necessary.
• Review customer follow-up and ensure plannedcontact through CRM.
• Review sales records to identify performancetrends.
• Support dealership image through coordinatedsales initiatives.
• Assist in advertising campaigns and promotions.
• Collaborate with other Sales Managers forprofessional development.

Qualifications Required

Experience

• Proven automotive sales management experience(new and/or used vehicles)
• Strong understanding of dealership operations,sales processes, and inventory planning
• Proficiency with CRM systems and sales trackingtools
• Ability to evaluate sales performance and createeffective development plans
• Strong leadership and team‑building skills
• Excellent communication, coaching, andinterpersonal abilities
• Strong organizational and time‑management skills
• Ability to enforce policies, maintainaccountability, and uphold high standards
• Strong problem‑solving skills with a customer‑focusedmindset
• Ability to collaborate effectively acrossmultiple dealership departments

Additional Requirement

• Legally entitled to work in Canada

About Dilawri

In addition to working with and learning from a team ofleading professionals in the automotive industry, our benefits include:

• Discountedemployee vehicle purchase program
• Job-specificcoaching & training programs
• Employeewellness & assistance programs
• Employeesocial events

Build your career with a team thatis driven byexcellence,integrityand innovation.