Sales Manager

Flair Airlines Ltd.; Calgary; On-site; CAD 90,000 - 130,000; Full time

Job summary

Flair Airlines Ltd. is seeking a Sales Manager to join its Commercial team.

The role focuses on developing and executing sales strategies, expanding market presence, and driving revenue growth across direct, indirect, online, offline, B2B, B2B2C, and B2C channels. You will build and manage strategic relationships with travel agencies, OTAs, global distribution systems, corporate customers, and other partners to maximize revenue and market reach.

Responsibilities

• Develop and execute sales and distribution strategies that drive revenue growth across direct, indirect, online, offline, B2B, B2B2C, and B2C channels.
• Manage and optimize the Company's distribution portfolio, identifying opportunities to expand market reach, improve channel performance, and maximize revenue.
• Build and maintain strategic relationships with travel agencies, online travel agencies (OTAs), global distribution systems (GDS), corporate customers, distribution partners, and other commercial stakeholders.
• Identify, evaluate, negotiate, and implement new sales and distribution partnerships that support the Company's commercial objectives.
• Lead the development and growth of the Company's group sales program, identifying new business opportunities and improving overall commercial performance.
• Monitor distribution channel performance and implement initiatives that improve market penetration, customer acquisition, and revenue generation.
• Collaborate with Revenue Management to align pricing, inventory availability, and distribution strategies that maximize revenue opportunities.
• Work closely with Commercial, Marketing, Digital, Customer Experience, Finance, and other internal stakeholders to support sales initiatives, promotional campaigns, and commercial priorities.
• Monitor, analyze, and report on sales performance, distribution channel effectiveness, revenue trends, booking performance, and key commercial metrics.
• Analyze market conditions, competitor activity, customer behaviour, and industry trends to identify new business opportunities and recommend commercial strategies.
• Develop business cases, sales forecasts, performance reports, and recommendations that support strategic decision-making and revenue growth.
• Establish and monitor key performance indicators (KPIs) for sales, distribution partners, and commercial initiatives, implementing corrective actions where required.
• Lead contract discussions and ongoing commercial relationships with distribution partners, ensuring agreements support the Company's revenue and distribution objectives.
• Identify opportunities to improve sales processes, distribution effectiveness, customer experience, and operational efficiency through continuous improvement initiatives.
• Represent the Company at industry events, commercial meetings, trade shows, and partner engagements to strengthen relationships and expand market opportunities.
• Provide leadership, coaching, and guidance to team members while fostering a culture of accountability, collaboration, and continuous improvement.
• Perform other duties and special projects as assigned.

Job description

Take Your Career to New Heights with Flair Airlines

We’re here to make air travel affordable for everyone, and we’re looking for talented individuals who want to help us continue changing the industry for the better. As Canada’s most reliable airline, we're all about offering real value. As we continue to expand our network, increase flight frequencies, and introduce more services, we’re looking for passionate team members to help us in our mission to make air travel accessible for everyone. We know who we are, and we’re confident in our approach.

Your Team:

Join Flair’s Commercial team, where sales strategy and distribution partnerships support revenue growth and market expansion across the airline’s network. Reporting to the Director, Revenue Management and Sales, the Sales Manager is responsible for developing and executing sales strategies that expand market presence, strengthen distribution channels, and drive revenue growth. This role builds and manages relationships with travel agencies, corporate customers, online travel agencies (OTAs), global distribution systems (GDS), and other commercial partners.

The Sales Manager identifies new business opportunities, evaluates channel performance, and develops initiatives across B2B, B2B2C, and B2C channels to increase market penetration and customer acquisition. Working closely with Revenue Management, Network Planning, Marketing, Digital, Finance, and Customer Experience, the role uses sales performance and market insights to identify opportunities, strengthen partnerships, and support the Company’s overall commercial objectives.

This role is an on-site position based at one of our offices in Calgary, AB; Vancouver, BC; or Toronto, ON.

A Day in the Life:

Sales Strategy & Distribution Management

• Develop and execute sales and distribution strategies that drive revenue growth across direct, indirect, online, offline, B2B, B2B2C, and B2C channels.
• Manage and optimize the Company's distribution portfolio, identifying opportunities to expand market reach, improve channel performance, and maximize revenue.
• Build and maintain strategic relationships with travel agencies, online travel agencies (OTAs), global distribution systems (GDS), corporate customers, distribution partners, and other commercial stakeholders.
• Identify, evaluate, negotiate, and implement new sales and distribution partnerships that support the Company's commercial objectives.
• Lead the development and growth of the Company's group sales program, identifying new business opportunities and improving overall commercial performance.
• Monitor distribution channel performance and implement initiatives that improve market penetration, customer acquisition, and revenue generation.
• Collaborate with Revenue Management to align pricing, inventory availability, and distribution strategies that maximize revenue opportunities.
• Work closely with Commercial, Marketing, Digital, Customer Experience, Finance, and other internal stakeholders to support sales initiatives, promotional campaigns, and commercial priorities.

Commercial Performance & Business Development

• Monitor, analyze, and report on sales performance, distribution channel effectiveness, revenue trends, booking performance, and key commercial metrics.
• Analyze market conditions, competitor activity, customer behaviour, and industry trends to identify new business opportunities and recommend commercial strategies.
• Develop business cases, sales forecasts, performance reports, and recommendations that support strategic decision-making and revenue growth.
• Establish and monitor key performance indicators (KPIs) for sales, distribution partners, and commercial initiatives, implementing corrective actions where required.
• Lead contract discussions and ongoing commercial relationships with distribution partners, ensuring agreements support the Company's revenue and distribution objectives.
• Identify opportunities to improve sales processes, distribution effectiveness, customer experience, and operational efficiency through continuous improvement initiatives.
• Represent the Company at industry events, commercial meetings, trade shows, and partner engagements to strengthen relationships and expand market opportunities.
• Provide leadership, coaching, and guidance to team members while fostering a culture of accountability, collaboration, and continuous improvement.
• Perform other duties and special projects as assigned.