Manager, Digital Marketing

Flair Airlines Ltd.; Calgary; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive salary and benefits

Pension plan with employer matching

Unlimited travel perks

Career development opportunities

Job summary

Flair Airlines Ltd. is seeking a Manager, Digital Marketing to lead planning, execution, and optimization of the company’s digital marketing programs across CRM channels, website marketing, paid media, and more.

You will drive customer acquisition, engagement, retention, and revenue growth while guiding budgeting, agency relationships, and team development. The role requires deep experience in CRM marketing, analytics, and automation, with a proven track record of delivering measurable

Qualifications

• Minimum 5 years of progressive digital marketing experience including CRM/lifecycle marketing, ecommerce, or related field.
• Experience leading digital marketing programs across CRM (email, mobile app push), website, paid media, and other channels.
• Proven ability to manage budgets and agencies to maximize ROI.
• Strong analytical, segmentation, personalization, and automation skills.
• Leadership experience and ability to coach and develop team members.

Responsibilities

• Lead planning, execution, and optimization of Flair’s digital marketing strategy across CRM channels, website, paid media, and other digital channels.
• Develop integrated digital plans to drive acquisition, revenue growth, engagement, and retention.
• Oversee campaigns, lifecycle programs, budgets, and agency partnerships to deliver measurable results.
• Collaborate with cross-functional teams to improve online customer experience and conversion performance.
• Provide leadership to the Performance Marketing Analyst and guide testing and optimization strategies.

Skills

CRM marketing

Email marketing

Paid media

Customer lifecycle

Marketing automation

Digital analytics

A/B testing

Team leadership

Google Ads

Facebook/Meta Ads

Education

Marketing degree or related

Tools

GA4

Power BI

Looker/Tableau

HTML email templates

Job description

Take Your Career to New Heights with Flair Airlines

We’re here to make air travel affordable for everyone, and we’re looking for talented individuals who want to help us continue changing the industry for the better. As Canada’s most reliable airline, we're all about offering real value. As we continue to expand our network, increase flight frequencies, and introduce more services, we’re looking for passionate team members to help us in our mission to make air travel accessible for everyone. We know who we are, and we’re confident in our approach.

Your Team:

Join Flair’s Marketing team, where digital strategy and customer insights support commercial growth and the online customer journey. Reporting to the Vice President, Marketing, the Manager, Digital Marketing is responsible for leading the planning, execution, and optimization of programs across CRM channels, including email and app push notifications, website marketing, paid media, and other digital channels. This role ensures digital initiatives support commercial priorities while driving customer engagement, conversion, and return on investment.

The Manager, Digital Marketing oversees campaign planning, channel performance, agency relationships, and marketing technology, using customer insights and performance data to guide strategy and improve results. The role provides leadership to the Performance Marketing Analyst and is accountable for paid media strategy, investment performance, and channel effectiveness. Working closely with teams across the organization and external agency partners, the Manager supports a consistent online customer experience and the continued growth of the Company’s digital channels.

This role is an on-site position based at one of our offices in Calgary, AB, Vancouver, BC, or Toronto, ON.

A Day in the Life:

• Lead the planning, execution, and optimization of the Company's digital marketing strategy across CRM channels (email and app push notifications), website marketing, paid media, search, and other digital channels.
• Develop and execute integrated digital marketing plans that support customer acquisition, revenue growth, customer engagement, loyalty, and broader commercial objectives.
• Oversee the planning and execution of digital marketing campaigns and customer lifecycle programs, ensuring initiatives are delivered on time, within budget, and aligned with business priorities.
• Partner with Revenue Management, Commercial, Digital Product, E-Commerce, Customer Experience, and Analytics teams to develop digital initiatives that support promotional activity, ancillary revenue growth, customer retention, and network objectives.
• Provide leadership, coaching, and direction to the Performance Marketing Analyst, ensuring the successful execution and optimization of paid digital advertising campaigns across Google, Meta, and other digital media platforms.
• Establish paid media strategy, performance objectives, and investment priorities while overseeing campaign effectiveness, budget stewardship, and return on advertising spend.
• Manage digital marketing investments and agency partnerships, ensuring campaigns and programs deliver measurable business results and maximize return on investment.
• Oversee CRM and customer lifecycle marketing programs, including email and app push communications, leveraging customer insights, segmentation, personalization, and automation to improve engagement, conversion, and retention.
• Collaborate with Analytics, Digital Product, and Customer Experience teams to leverage customer data and performance insights to optimize digital marketing effectiveness and enhance the customer journey.
• Lead the development and execution of testing and optimization strategies, including A/B testing across CRM, website experiences, landing pages, and digital marketing campaigns.
• Oversee website marketing initiatives and collaborate with Digital Product and E-Commerce teams to improve conversion, customer experience, content effectiveness, and digital performance.
• Manage relationships with external agencies, technology vendors, media partners, and platform providers, ensuring services and capabilities are aligned with the Company's marketing strategy and business objectives.
• Monitor and evaluate digital channel performance, identifying opportunities to improve acquisition, engagement, conversion, retention, and overall marketing effectiveness.
• Identify emerging digital marketing trends, technologies, and best practices, recommending innovative solutions that strengthen the Company's digital capabilities and competitive position.
• Collaborate with cross-functional stakeholders to ensure digital marketing initiatives support organizational priorities and deliver a consistent customer experience across all digital touchpoints.
• Prepare regular performance reports, business insights, and strategic recommendations for the Vice President, Marketing, supporting informed decision-making and continuous optimization.
• Perform other duties and special projects as assigned.

What You Bring to the Role:

The preferred candidate should exemplify Flair's core values: honesty, efficiency, accountability, and respect, while demonstrating success in previous roles. Additionally, we are seeking individuals who possess:

• Education:
  • Post-secondary diploma or degree in Marketing, Digital Marketing, Business, Data Analytics, or a related field.
• Experience:
  • Minimum of 5 years of progressive experience in digital marketing, CRM/lifecycle marketing, e-commerce, or a related marketing discipline, including leadership or team management experience.
  • Demonstrated experience developing and executing digital marketing strategies that drive customer acquisition, engagement, retention, conversion, and revenue growth.
  • Proven experience managing integrated digital marketing programs across CRM channels (email and mobile app push notifications), website marketing, paid media, search, and other digital channels.
  • Experience leading and developing marketing professionals, including setting priorities, providing coaching, managing performance, and supporting career development.
  • Experience overseeing paid digital advertising strategies and performance across platforms such as Google, Meta, and other digital media channels, either directly or through internal specialists and agency partners.
  • Experience managing digital marketing budgets, media investments, and marketing resources to maximize return on investment and business outcomes.
  • Experience using customer insights, digital analytics, experimentation, and performance reporting to support strategic decision-making and continuous optimization.
  • Experience leveraging customer segmentation, personalization, marketing automation, and customer journey management to improve engagement, conversion, and retention.
  • Experience managing external agencies, media partners, technology vendors, and marketing platforms to deliver effective and measurable results.
  • Experience collaborating with cross-functional teams, including Commercial, Revenue Management, Digital Product, E-Commerce, Customer Experience, Analytics, and Information Technology.
  • Experience leading website marketing initiatives and partnering with Digital Product and E-Commerce teams to improve online customer experiences, conversion performance, and overall digital effectiveness.
  • Experience working with email marketing and CRM platforms, including campaign execution, audience segmentation, automated customer journeys, and performance measurement.
  • Working knowledge of HTML and email development principles, including responsive email design and template creation, is considered an asset.
  • Experience within the airline, travel, tourism, hospitality, retail, e-commerce, or another consumer-facing industry is considered an asset.
• Skills & Abilities:
  • Strong knowledge of digital marketing principles, channels, and technologies, including CRM marketing (email and mobile app push notifications), website marketing, paid media, search engine optimization (SEO), search engine marketing (SEM), customer journey orchestration, and marketing automation.
  • Strong understanding of customer lifecycle marketing, audience segmentation, personalization strategies, and marketing automation platforms used to drive customer engagement, retention, and conversion.
  • Strong analytical, critical thinking, and problem-solving skills, with the ability to interpret customer insights, marketing performance, and market trends to support strategic decision-making.
  • Demonstrated ability to translate data, analytics, and customer insights into actionable marketing strategies that improve acquisition, engagement, conversion, retention, and return on investment.
  • Experience with marketing attribution, customer journey analysis, audience segmentation, conversion rate optimization (CRO), and digital performance measurement.
  • Strong understanding of paid digital advertising platforms, including Google Ads, Meta Ads Manager, and other digital media channels, with the ability to evaluate performance and optimize marketing investments.
  • Proficiency with web analytics and reporting platforms, including Google Analytics 4 (GA4), and experience using business intelligence tools such as Power BI, Looker, Tableau, or similar platforms.
  • Familiarity with CRM, email marketing, and customer engagement platforms, including campaign management, automated customer journeys, audience segmentation, and performance reporting.
  • Working knowledge of HTML and email development principles, including responsive email design, template creation, and email rendering best practices, is considered an asset.
  • Strong leadership, coaching, and people management skills, with the ability to develop team members, set priorities, manage performance, and foster a culture of accountability and continuous improvement.
  • Strong project and stakeholder management skills, with the ability to manage multiple initiatives, balance competing priorities, and deliver results in a fast-paced environment.
  • Excellent verbal, written, presentation, and interpersonal communication skills, with the ability to influence stakeholders and communicate effectively with both technical and non-technical audiences.
  • Strong financial and commercial acumen, with the ability to evaluate marketing performance, optimize digital marketing investments, and maximize return on investment.
  • Demonstrated ability to manage agency and vendor relationships, establish performance expectations, and ensure delivery against business objectives.
  • Creative and strategic mindset with the ability to identify innovative marketing opportunities, emerging technologies, and digital trends that support commercial objectives and enhance the customer experience.
  • Ability to build strong collaborative relationships across Commercial, Revenue Management, Digital Product, E-Commerce, Customer Experience, Analytics, Information Technology, and external agency partners.
  • Proven ability to work independently while fostering a collaborative, high-performing team environment focused on delivering measurable business results.
  • Bilingualism (English and French) is preferred.
• Requirements:
  • Clear criminal record check and satisfactory employment references.
  • Must be legally eligible to work in Canada without restriction.

Why You’ll Love Working Here:

At Flair, we prioritize our teams by cultivating a supportive, collaborative work environment filled with opportunities for growth. Investing in our people is at the heart of what we do because your success fuels our collective achievements. We are dedicated to fostering a workplace where leaders thrive, innovation flourishes, and every team member feels valued and empowered.

From the moment you join us, you’ll have access to a comprehensive benefits package designed to support your well‑being—because when you’re at your best, so are we. This benefits package includes:

• Comprehensive Salary– A salary that reflects your experience and contributions.
• Comprehensive Benefits – Competitive medical and dental coverage, disability insurance, life insurance, and an employee & family assistance program.
• Retirement Savings – A pension plan with employer‑matched contributions.
• Unlimited Travel Perks – Enjoy free and discounted flights for you and your travel companions.

If you’re ready to join a team that’s bold, innovative, and fun, we want to hear from you!

Your Career, Your Journey—Join Flair!

Apply by: Aug 26, 2026

At Flair, we’re committed to building an inclusive, equal, and accessible workplace that welcomes diverse talent. We encourage candidates from all backgrounds to apply. If you need accommodation during the selection process, just let us know.

We thank all applicants for their interest in Flair; however, only those selected to continue in the process will be contacted.