Sales Enablement Manager

Centrilogic; Ontario; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading tech company in Ontario seeks a Sales Enablement Manager to develop training programs and streamline sales processes. The ideal candidate has over 5 years of experience in client relations and expertise in Salesforce. This full-time role focuses on enhancing sales productivity through innovative training and performance analytics.

Qualifications

• Minimum 5 years of experience in client relations, sales, or project management.
• 3+ years estimating work effort for projects.
• Salesforce Administrator certification preferred.

Responsibilities

• Develop and execute onboarding for the global sales team.
• Streamline sales processes to enhance workflow.
• Build and maintain dashboards for sales performance.

Skills

Strong communication skills

Problem-solving skills

Negotiation skills

Time management

Active listening

Education

College or university degree in Business, Communications, Human Resources, or Education

Tools

Salesforce

Job description

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Purpose

Reporting to the SVP Sales, the Sales Enablement Manager will be responsible for developing and executing robust onboarding and training programs for the global sales team, as well as overseeing and optimizing sales processes and tools. This role requires designing and delivering training materials, including manuals, videos, and online modules, to ensure comprehensive and continuous learning. They will also stay current with industry trends to keep both training and tools relevant and effective. Additionally, the Manager will streamline sales processes to enhance workflow efficiency, eventually manage a small team within the sales enablement department, and support innovative problem-solving and process improvements. Ultimately, the role aims to enhance sales productivity and effectiveness by providing exceptional training, tools, and process improvements.

Primary Responsibilities

• Own the roadmap and day-to-day operations of Salesforce, CPQ, and integrated sales tools (such as Acrobat Sign, CPQ, ZoomInfo, SharePoint, and other internal tools).
• Ensure Salesforce and CPQ are optimized to support sales workflows, quoting accuracy, and customer lifecycle visibility.
• Act as a trusted advisor to sales leaders, leveraging data and analyses to land business insights and scale the business.
• Conduct sophisticated and creative analysis of sales data and translate the results into actionable insights, messages, and presentations.
• Assist with forecast reports, accuracy reports, and work with new applications to improve Salesforce usage.
• This will require completing Salesforce Admin training and certification.
• Stay informed of new Salesforce enhancements and capabilities. Assess how the new features can benefit our processes and user experience.
• Assist the Sales Organization to utilize Salesforce and other tools such as Acrobat Sign, CPQ, ZoomInfo, SharePoint, and internal systems.
• Run reports and dashboards to measure sales activities (KPIs, Forecast, Bookings), opportunities, and performance to identify process, system, and training improvements.
• Utilize Salesforce, LinkedIn Learning, and other tools to measure training impact.
• Perform administrative functions within Salesforce CRM for the Sales Enablement Director and Senior Leadership Teams, such as user management, license management, and role assignments.

Sales Process & Efficiency

• Define and refine the sales process from lead to order, including opportunity management, forecasting, and pipeline hygiene.
• Align workflows across SDRs, Account Executives, SDMs, and Channel teams.
• Develop and maintain sales playbooks, rules of engagement, and operational policies.
• Lead cross-functional initiatives to streamline handoffs between Sales, Finance, Marketing, and Service Delivery.

Reporting, Forecasting & Analytics

• Build and maintain dashboards and reports for pipeline, forecast accuracy, win/loss, bookings, and quota attainment.
• Provide actionable insights to sales leaders and executives for better decision-making.
• Lead territory planning, sales segmentation, and compensation plan modeling.

Onboarding and Ongoing Training

• Deliver onboarding and host ongoing training sessions using group delivery, 1:1 coaching, practice sessions, executive briefings, product demos, rollout workshops, and virtual facilitation for the global sales team.
• Design, create, and deliver training plans, manuals, videos, online modules, and materials for onboarding and ongoing training programs.
• Stay updated on industry trends relating to technology and training methodologies to keep training programs current.
• Create and maintain sales policies, procedures, manuals, and resource materials.
• Research and analyze data to generate reports and assess training needs through surveys and interviews.
• Develop criteria for evaluating training effectiveness and engage SMEs/technical experts as needed.
• Coordinate creation and distribution of sales collateral and marketing materials.
• Perform administrative tasks such as monitoring costs, scheduling classes, and recording attendance.
• Develop individualized learning plans based on workflows and skill assessments.
• Contribute to a positive, professional, and cooperative environment within the sales team and across departments.
• Support the SVP Sales with ad-hoc projects.
• Act as liaison between Sales and other organizational units like Operations, Finance, and Marketing.
• Support initiatives like End of Life, Price Increase, and other business projects.
• Provide operational and administrative support for complex tasks or exceptions.
• Assist with project management of sales events like Kick-offs and President’s Club.

Required Experience & Skills

• Strong communication skills, with effective communication at all levels, active listening, and facilitation skills.
• Ability to complete work on time, raise workload issues, and provide status updates.
• Minimum 5 years of experience working closely with clients, sales, or as a project manager in IT, data centers, managed services, hosting, or software development.
• 3+ years of experience estimating work effort and timelines for small to mid-sized projects.
• College or university degree in Business, Communications, Human Resources, or Education.
• Experience with Salesforce required; Salesforce Administrator certification is preferred.
• Expected to obtain Salesforce Administrator certification within 12 months of employment.
• Excellent written and verbal communication, time management, prioritization, organizational, and problem-solving skills.
• Highly accountable with negotiation skills and ability to maintain effective relationships.
• Ability to work independently with minimal supervision.
• Experience in the technology industry is preferred.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

IT Services and IT Consulting

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