Sales Director

ORA Partenaires; Edmonton; On-site; CAD 100,000 - 150,000; Full time

Job summary

A leading distributor of wheels across Canada is seeking a Sales Director for the Canadian Wheel Division based in Edmonton. This full-time, permanent position entails driving sales growth in Alberta and British Columbia, requiring expertise in the wheel distribution industry, strategic insight, and strong leadership skills. The ideal candidate will effectively engage with clients, manage sales teams, and represent the division in key events.

Benefits

Competitive compensation package

Performance-based bonus

Vehicle allowance

Group benefits plan

Qualifications

• Minimum 5 years of experience in a sales leadership role.
• Strong knowledge of wheel distribution and related segments.
• Valid driver’s license and willingness to travel frequently.

Responsibilities

• Develop and execute regional sales strategy.
• Lead and support regional sales team through coaching.
• Identify new business opportunities and drive customer acquisition.

Skills

Sales Leadership

Key Account Management

Relationship Building

Strategic Insight

Education

Bachelor's Degree

Job description

Location: Edmonton, Alberta
Reports to: Senior Director of Sales – Thibert
Territory: Alberta & British Columbia
Start Date: As soon as possible

About Canadian Wheel

Canadian Wheel is a leading distributor of wheels across Canada, supplying key markets such as OTR (Off-the-Road), Agriculture, Trailer, Highway and Passenger Car wheels. With a strong reputation for reliability and technical expertise, Canadian Wheel supports a network of service branches and partners across the country.

Position Summary

The Sales Director – Canadian Wheel Division is responsible for leading all sales-related activities for the Alberta and British Columbia markets. Based in Edmonton, this role requires a highly engaged, field-oriented leader with the strategic insight and relationship-building skills to drive growth and manage key accounts. The ideal candidate will have deep knowledge of the wheel distribution industry and proven experience managing sales teams and operations in a branch-based or service-driven environment.

Key Responsibilities

• Develop and execute the regional sales strategy in alignment with Canadian Wheel’s national objectives.
• Lead and support the regional sales team through coaching, performance tracking, and field engagement.
• Identify new business opportunities and drive customer acquisition within the assigned territory.
• Build and maintain strong relationships with key clients, service branches, and distribution partners.
• Monitor and manage sales performance, KPIs, forecasts, and budget targets.
• Work cross-functionally with operations, purchasing, and marketing teams to ensure executional alignment.
• Represent the division in key client meetings, trade shows, and regional events.

Qualifications

• Minimum 5 years of experience in a sales leadership role, ideally in a service branch or distribution environment.
• Solid knowledge of OTR, Agricultural, Trailer, Highway, and Passenger Car wheels and related product segments.
• Demonstrated ability to manage key accounts and business development in a technical or industrial setting.
• Strong interpersonal and leadership skills; ability to influence and maintain long-term business relationships.
• Hands-on, field-first mindset – this role requires regular presence in customer sites, branch locations, and on the road.
• Valid driver’s license and willingness to travel frequently across Alberta and British Columbia.

Additional Information

• Full-time, permanent position.
• Based in Edmonton, AB.
• Competitive compensation package with performance-based bonus.
• Vehicle allowance provided.
• Group benefits plan available.

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