Sales Development Representative (SDR) - Technology Sales

IBM Computing; Toronto; On-site; CAD 45,000 - 65,000; Full time

Job summary

A leading tech company is seeking a Sales Development Representative based in Toronto, Ontario. The SDR will be the initial contact for client sales activities, focusing on qualifying leads and converting them into business opportunities. Ideal candidates will excel in high-volume prospecting and possess a solid understanding of IBM’s product offerings. This is an onsite role, offering extensive training and development opportunities.

Qualifications

• Proven ability to manage 100+ calls and 200+ digital activities weekly.
• Familiarity with IBM brands or product specialties such as Data, Automation, Power.
• Experience in progressing marketing leads through strategic outreach.

Responsibilities

• Qualify leads by assessing customer budgets and understanding business needs.
• Progress marketing Client Interests (CIs) assigned, including active inquiries.
• Collaborate with IBM experts to enhance lead conversion.

Skills

High-Volume Prospecting

Product Expertise

Lead Nurturing & Campaign Optimization

Outbound Sales Execution

Consultative Selling

Digital Tool Proficiency

Tools

SalesLoft

ISC

Job description

Introduction

A Sales Development Representative (SDR) is a sales role within the Digital Sales team. The focus of an SDR is to achieve and exceed industry service levels by developing highly qualified opportunities. SDRs action assigned marketing Client Interests (CIs) (e.g., contact modules, trials, "hand raising" moments, events, etc.) and other marketing workloads, and progress them to qualified pipeline (SQLs). These opportunities are passed on to IBM sales teams or Business Partners. Today, SDRs focus on inbound client activity and outbound sales development activities driving pipeline creation and new client acquisition.

Sales Development Representatives are the tip of the spear for New Client Acquisition opportunity identification (using data, and Digital Tools to focus prospecting on the right personas, client segments, and value propositions to improve probabilities for opportunity creation). SDRs partner with Digital Technical Specialists, Digital Sales Specialists and eco-system partners to drive quarterly targets.

Part of IBM’s onboarding process, new hires are placed in IBM’s Global Sales Program, which is a structured, extensive set of training activities that are geared toward building elite digital sales capabilities. The first 6-weeks focuses on IBM’s sales methodology, consultative sales, and real-world application via ongoing mentorship and monthly milestones.

This is an Onsite role based at IBM’s flagship office in Markham, Ontario

Your role and responsibilities

As a Sales Development Representative in Digital Sales, you will be IBM’s initial point of contact for inbound client sales activities. Your primary objective will be to qualify leads by assessing customer budgets, identifying decision-makers, understanding business needs, and determining procurement timelines, ultimately converting leads into new business opportunities. By prioritizing prompt engagement, you will utilize your digital, product, and consultative selling skills to connect client needs with IBM’s solutions. Collaboration with the Sales team is essential, as you will advise and support new business engagements during the critical early stages of the sales cycle.

Success in this role means flourishing in your career while ensuring our clients thrive. A ‘day-in-the-life’ may involve :

Lead Qualification and Management

Progress marketing Client Interests (CIs) assigned to you, including both active inquiries and passive interest such as trials, demos, and events.

Research prospects to identify decision-makers and influencers, tailor campaign materials, and engage through various communication channels.

Collaborate with IBM subject matter experts to enhance and expedite lead conversion.

Sales Execution

Identifies highly qualified opportunities as Sales Qualified Leads (SQLs) and passes SQLs to corresponding Territory Seller or Business Partner via the Sales Accepted Lead (SAL) process

Support all client segments, with a focus on Select Digital and New Client Acquisition.

Responsible for maintaining up-to-date product offering knowledge and delivering technical demos to customers on select product offers

Ensure timely engagement by meeting or exceeding SLA response times.

Follow-the-sun 24x7 live chat coverage for high priority client hand raising moments

Required technical and professional expertise

Candidates should demonstrate the following competencies and experiences :

High-Volume Prospecting : Proven ability to manage 100+ calls and 200+ digital activities (emails, social selling) weekly.

Product Expertise : Familiarity with IBM brands or product specialties such as Data, Automation, Power, Storage, SPSS, MaaS360, or B2Bi.

Lead Nurturing & Campaign Optimization : Experience in progressing marketing leads through strategic outreach and engagement.

Outbound Sales Execution : Skilled in identifying target personas, crafting value propositions, and executing outbound motions.

Consultative Selling : Strong active listening, discovery, and rapport-building skills to understand client needs and propose tailored solutions.

Digital Tool Proficiency : Effective use of tools like SalesLoft, ISC, and other digital enablers to drive engagement and track performance.

Preferred technical and professional experience

Experience collaborating with strategic partners in pre-sales or co-selling scenarios.

Understanding of the technology sector and B2B sales cycles.

Familiarity with Design Thinking methodology.

Knowledge of go-to-market strategies and sales enablement practices.

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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