Sales Development Representative (SDR)

Origin; Toronto; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A financial technology startup in Toronto is looking for a Sales Development Representative to drive revenue pipeline growth. This role involves identifying and creating qualified opportunities while leveraging modern technology to engage with decision-makers. The ideal candidate has a Bachelor's degree, strong sales skills, and excels in a collaborative environment. Join a mission-driven team dedicated to making financial management accessible for all.

Benefits

Meaningful equity package

Unlimited PTO

Wellness stipend

Flexible hours

Remote-first culture

Qualifications

• Mission-driven and passionate about the product.
• Thrive in collaborative environments and actively contribute ideas.
• Demonstrate eagerness to learn about prospects and market trends.

Responsibilities

• Drive pipeline and identify qualified opportunities.
• Collaborate with teammates to optimize conversion strategies.
• Run multichannel prospecting campaigns.

Skills

Sales skills

Adaptability

Curiosity

Collaboration

Education

Bachelor's degree or equivalent professional experience

Tools

Nooks

Clay

Outreach

Zoominfo

LinkedIn Sales Navigator

Job description

Origin is reimagining wealth management by making it accessible and affordable to all.

Today, money is the [ #1 ] source of stress - more than jobs, health, and relationships combined. That stress is exacerbated in the current economic environment, which is presenting people with once-in-a-generation financial challenges. Origin is tackling this problem head on by expanding access to financial planning for those who have historically been boxed out due to high barriers to entry.

Our product simplifies finances for individuals making it easy to manage spend and investments, get expert advice, and take action to hit financial goals.

We are a fast-paced startup in the series B round, led by repeat founders and backed by leading VC firms like Founders Fund, Felicis, and General Catalyst.

THE ROLE

Mission

We're looking for a naturally curious, highly motivated, and collaborative Sales Development Representative (SDR) to drive revenue pipeline growth. Our SDR team powers outbound sales efforts to transform how companies approach employee financial wellness. You'll identify and create qualified opportunities with influencers and decision-makers ready to revolutionize their benefits strategy through strategic outreach and personalized engagement.

Responsibilities

• Drive pipeline by positioning Origin as the strategic partner solving real financial wellness challenges
• Master the employee benefits landscape to understand buyer motivations and decision-making processes
• Execute AI-powered account research to deliver hyper-personalized outreach at scale
• Run multichannel prospecting campaigns leveraging modern tech stack including Nooks, Clay, Outreach, Zoominfo and LinkedIn Sales Navigator
• Collaborate with teammates to share best practices and optimize conversion strategies
• Experience Origin's product firsthand to deliver authentic, value-driven prospect conversations

Must Have

• Bachelor's degree or equivalent professional experience
• You are mission-driven and passionate about Origin as a product
• Adapt quickly to new processes, technologies, and market conditions
• Thrive in collaborative environments and contribute ideas actively
• Demonstrate natural curiosity and eagerness to learn about prospects and market trends

Nice to Have

• 12+ months SDR/BDR experience with proven result
• Ideally have experience working in a fast-paced startup environment
• Experience prospecting into B2B SaaS mid-market and enterprise companies
• Engineering or technical background with data-driven mindset

Eligibility Requirements

• Candidates must be legally authorized to work in Canada or the United States.
• Origin does not sponsor visas.

WHAT WE OFFER

• Meaningful equity package
• Retirement 401k for USA-based Originals

Healthcare and wellness programs:

• Wellness stipend
• Mental wellness program
• Unlimited access to financial planning
• Life insurance for USA-based Originals

Work-life balance:

• Unlimited PTO
• Remote-first culture
• Flexible hours (Core hours: 9 AM to 5 PM local time)
• Parenthood and fertility assistance
• Monthly co-working membership reimbursement
• English tutoring stipend for International Originals
• Build your home-office one-time stipend
• Pick your setup (Apple, Windows) and accessories

ORIGINALS

Fulfilling our mission is only possible with a diverse team that breathes for excellence and is hugely committed to making money simple for everyone, everywhere.

As a team, we are obsessed with delivering the best solution possible to our members through an elegant and self-guided experience. We know that building a product of this magnitude requires from us tons of creativity, autonomy, and flexibility to move fast and embrace uncertainties with ownership. This is who we daily pursue to be!

To embrace talented people like this and provide the necessary resources to achieve their best versions, we believe in the power of a healthy environment where each person is valued for who they are and have clear goals and expectations for the future they can build within the company. Each person here is seen as a key player in our team.

Our environment is diverse, with excellent people and equal opportunities. We believe in the power of the individuality and uniqueness of each of us to make our team even more powerful.

We are building an outstanding solution, and here is an invitation for you to become an Original and join us on this journey!