Sales Development Representative

Lotly.com; Toronto; Hybrid; CAD 50,000 - 65,000; Full time

Benefits offered by this job

Comprehensive health and dental insurance

Opportunities for career growth

Collaborative work culture

Job summary

A fintech company in Canada is seeking a Sales Development Representative (SDR) to aid homeowners in exploring financing solutions. This fully remote role requires making 30+ calls to warm leads, effectively qualifying customers, and managing the sales pipeline. Ideal candidates will have customer-facing experience and strong communication skills. Join a supportive team where growth and development are prioritized, and be part of a fast-growing industry. Apply through the designated form only.

Qualifications

• 1+ years of customer-facing professional experience.
• Located in Canada and legally authorized to work.
• Ability to understand and articulate financial concepts.
• Quiet workspace for customer calls.

Responsibilities

• Make approximately 30 calls per day to inbound leads.
• Explain home financing products, and answer customer questions.
• Effectively qualify and disqualify customers.
• Manage pipeline utilizing Salesforce.
• Convert leads into high quality opportunities.

Skills

Strong communication skills in English (both verbal and written)

Result-oriented

Excellent with people

Persistent and customer-focused

Organized and detail-oriented

Tools

Salesforce

Job description

Lotly’s mission is to build a next gen personal finance company, using advanced technology to create a “first of its kind” experience. Our current focus is helping homeowners get cash out of their homes (secured loan, home equity line of credit, refinance and more). Backed by some of Canada’s top venture capital firms including N49P, Panache, and Forum Ventures, we are a small team that is growing quickly. This role is perfect for someone looking to start their sales career, and offers a rare opportunity to gain hands‑on experience with a fast‑growing fintech company. We invest in our people—whether you're just starting out or looking to grow, Lotly will support your development every step of the way. There are no limits to what you can achieve!

We have a supportive, performance oriented culture. We are a tight knit group that likes to work hard and celebrate together. We value a self starting attitude, growth mindset, and collaborative working style – no brilliant jerks!

Responsibilities

• ✅ Make approximately 30 calls per day to inbound leads
• ✅ Introduce Lotly, explain our home financing products, and answer customer questions
• ✅ Effectively qualify and disqualify customers looking for home financing products
• ✅ Follow up with previously contacted leads and manage pipeline utilizing Salesforce
• ✅ Convert approximately 100 of your leads into high quality opportunities each month
• ✅ Ensure smooth and effective hand‑offs to sales executives

This is a fully remote role with occasional travel to our Toronto office and other off‑site locations. While the position is remote, you must be based in Ontario, Canada —to align with Eastern Time (EST) working hours. Your regular hours will be 8:30 AM to 6:00 PM EST.

Qualifications

• 🔸 1+ years of customer‑facing professional experience
• 🔸 Located in Canada and legally authorized to work
• 🔸 Strong communication skills in English (both verbal and written)
• 🔸 High EQ – excellent with people
• 🔸 Persistent, consistent, and customer‑focused
• 🔸 Ability to stay organized and take detailed notes in a fast‑paced environment
• 🔸 Low ego, collaborative, and eager to be coached
• 🔸 Ability to understand and articulate financial concepts
• 🔸 Results‑oriented with a track record of meeting or exceeding goals
• 🔸 Have a quiet workspace for customer calls

Benefits

• 🔹 Comprehensive health and dental insurance
• 🔹 Opportunities for career growth and professional development in the fintech industry
• 🔹 Collaborative and innovative work culture

Join Lotly as an SDR and take the first step in your sales career! You’ll be the first point of contact for homeowners exploring financing solutions over the phone. You’ll engage warm leads, qualify customers, and drive the sales pipeline through high‑volume calls. With Lotly, you can join a growing FinTech, be part of an A‑players Sales team, and be in a position with huge professional development possibilities. You will learn from the best people, and work within a fun and collaborative culture. Passionate about sales, technology, and making a difference in the consumer finance industry? Apply now and take the next step in your career journey with us!

📣 Please use this form to apply. You will NOT be considered if you call our office, email, or DM our team members on LinkedIn, as it disrupts our workday. If this posting is still on LinkedIn, we are actively hiring.