Sales Development Representative

ivy Group Inc; Montreal; On-site; CAD 60,000 - 70,000; Full time

Job summary

A Canadian climate technology firm is seeking a Sales Development Representative to drive leads and create outreach campaigns. The role focuses on engaging prospects, managing activities in HubSpot, and contributing to the growth of zero-emission transportation. Ideal candidates have sales experience, excel in communication, and thrive in fast-paced environments.

Qualifications

• 1–2 years of experience in outbound sales, recruiting, or lead generation.
• Clear communicator who writes compelling outreach.
• Self-motivated and driven by small wins.

Responsibilities

• Research potential customers and generate leads.
• Book discovery meetings with qualified prospects.
• Track and manage activity in HubSpot.

Skills

Effective communication

Outbound sales experience

Organizational skills

Technical concept understanding

Fluency in prospecting tools

Tools

HubSpot

Salesforce

Apollo

SalesNav

Job description

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Our client, 7Gen, is on a mission to accelerate the transition to zero-emission transportation, not just for today but for the generations to come. Inspired by the 7th Generation Principle, they help companies make meaningful, lasting shifts toward cleaner mobility by removing the complexity from fleet electrification.

They work with leading brands, from logistics giants like DHL and FedEx to growing last-mile operators, to design, deliver, and support high-performance electric fleet solutions across North America that actually work in the field.

Rather than simply leasing electric vehicles, their EV-as-a-Service model bundles everything fleets need into one scalable, tailored offering : vehicles, charging infrastructure, financing, and intuitive software. It is built to be flexible, capital-efficient, and easy to operate.

7Gen is built by a team that understands both the operational demands and the long-term stakes. They are here to build real-world momentum toward a cleaner transportation future, one vehicle, one route, and one partnership at a time.

As a growing company, 7Gen offers a unique opportunity to help shape the culture and systems from the ground up without legacy overhead. They offer a mission-driven, fast-moving environment where high-performing talent can directly shape the future of zero-emission mobility.

Why This Role, Why Now

7Gen is growing its go-to-market team to accelerate demand generation and bring more fleet operators into their electrification journey. With market awareness expanding and a proven value proposition, the company is building out its inside sales capability. The SDR will be one of the first in this function, helping set the foundation for future pipeline growth and revenue expansion.

This is a high-impact opportunity for someone who enjoys strategic prospecting, creative outreach, and building the engine that drives a company’s next stage of growth. The role is well-suited for someone who thrives in fast-paced, early-stage environments and is motivated by learning, experimentation, and results.

This role is located in Montreal, QC.

The Role

As an SDR, you’ll focus on top-of-funnel activity : researching potential customers, generating leads, and booking discovery meetings with qualified prospects. You’ll report to the VP of Sales and collaborate closely with Account Executives, crafting targeted outreach campaigns, testing messaging, and engaging new prospects across email, phone, LinkedIn, and events.

You’ll shape how 7Gen finds and engages future customers—especially those early in their electrification journey. You’ll open conversations, qualify interest, and share insights that move both prospects and the broader sales team forward.

You’ll operate at the intersection of research, outreach, and experimentation, adapting messaging across verticals (logistics, delivery, municipal fleets, school buses), tailoring outreach to different buyer personas, and uncovering latent demand through creative, insight-led prospecting.

You’ll own pipeline generation KPIs and consistently book qualified discovery meetings each month, with clear metrics tied to conversion and pipeline health and you’ll contribute to outbound processes, support the buildout of campaign cadences, and help test what works.

What Success Looks Like

• You consistently book discovery meetings with qualified prospects that convert into real pipeline
• You build smart outreach campaigns and refine messaging based on what the market responds to
• You identify high-potential customer profiles, understand their challenges, and position 7Gen’s value clearly
• You track and manage activity in HubSpot, keeping data clean and your workflow efficient
• You surface insights from the market that shape sales and marketing strategies
• You support the team in optimizing tools, cadences, and lead generation strategies across the funnel

Who You Are

You’re a clear communicator who writes compelling outreach and connects easily with people

You’ve worked in outbound sales, recruiting, fundraising, or a similar role that involved outreach and discovery

You’re organized, self-motivated, and driven by small wins that build over time

You learn quickly, can grasp technical concepts, and translate them into simple messages

You’re energized by early-stage environments and like testing, refining, and building from scratch

You bring 1–2 years of experience in outbound sales, recruiting, or lead generation—ideally in a high-velocity B2B environment—or transferable hustle and drive

You know how to research prospects and personalize outreach in complex verticals with multi-stakeholder buying processes

You’re fluent in modern prospecting tools—HubSpot, Salesforce, Apollo, SalesNav, and other lead generation platforms—and excited to try new ones

Where This Role Can Lead

As 7Gen’s pipeline engine scales, you could grow into an Account Executive role or a more senior business development position. Depending on your strengths and interests, there may also be future opportunities to specialize by sector, region, or function.

Seniority level

Seniority level

Associate

Employment type

Employment type

Full-time

Job function

Industries

Climate Technology Product Manufacturing, Energy Technology, and Services for Renewable Energy

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