Sales Development Manager

Willson International; Hamilton; Remote; CAD 70,000 - 100,000; Full time

Job summary

Willson International is seeking a Sales Development Manager to lead their Business Development Representatives in a remote setting. This role focuses on optimizing lead development processes, utilizing modern CRM tools, and fostering team collaboration to drive business growth. The ideal candidate will bring over 5 years of relevant experience and a strong educational background in business or marketing.

Benefits

Work-from-home environment

3 weeks paid vacation

RRSP program

Family medical benefit coverage

Training and certification coverage

Qualifications

• 5+ years of experience in lead qualification, business development, or sales management.
• Proven experience managing a team of business development representatives.
• Strong understanding of modern sales and business development processes.

Responsibilities

• Lead and develop the Business Development Team.
• Optimize lead development processes for efficiency.
• Use analytics to measure effectiveness of lead activities.

Skills

Leadership

Analytical Skills

Communication

Education

Bachelor’s degree in Business, Marketing, or related field

MBA preferred

Tools

Salesforce

HubSpot

Marketo

Job description

Looking for a career at a company where you love to work, all while working from the comfort of home? Do you want to be part of a growing organization, on a team that’s interested in your development?

Willson International is a Customs Brokerage and Third-Party Logistics organization. At Willson, we’re creating an environment that empowers our people to reach their full potential, while embracing your strengths and ambitions. Whether it’s developing new skills, opportunities to innovate and grow, or the flexibility to enjoy the moments that matter with your loved ones, Willson International is the place for you.

Location : Position is Remote in Ontario.

Description of Role :

We are seeking an experienced and results-driven Sales Development Manager to lead and develop our team of Business Development Representatives. This role is critical to the success of our business development function, ensuring that our lead development process is efficient, data-driven, and aligned with our growth strategy. The ideal candidate will have a strong understanding of modern business development processes, tools, and systems, with a proven track record of managing teams and optimizing lead development strategies.

• Lead the Business Development Team : Supervise, mentor, and develop a team of Business Development Representatives to ensure top-tier performance in lead development activities.
• Process Optimization : Implement, refine, and optimize the lead development process to ensure leads are effectively nurtured, qualified, and handed off to the sales team for follow-up.
• Tools and Systems Management : Leverage modern CRM platforms (e.g., Salesforce, HubSpot), lead management software, and business intelligence tools to streamline processes and improve lead conversion rates.
• Collaboration with Sales and Marketing : Work closely with sales and marketing teams to ensure alignment on lead nurturing strategies, development processes, and lead handoff.
• Data-Driven Decision Making : Use analytics to measure the effectiveness of lead development activities, identify bottlenecks, and recommend data-backed improvements.
• Training and Development : Conduct ongoing training and development for the lead development team to ensure they are up to date on best practices, tools, and customer engagement strategies.
• Performance Metrics : Set and track key performance indicators (KPIs) for lead development and continuously analyze results to improve efficiency and effectiveness.
• Lead Nurturing & Scoring : Oversee the development and implementation of lead nurturing campaigns and lead scoring models to prioritize sales outreach.

Knowledge and Educational Requirements :

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 5+ years of experience in lead qualification, business development, or sales management.
• Proven experience managing a team of business development representatives or inside sales professionals.
• Expertise in CRM platforms and lead qualification tools such as Salesforce, HubSpot, Marketo, or similar.
• Strong understanding of modern sales and business development processes, including inbound / outbound marketing strategies and pipeline management.
• Excellent analytical skills with experience in data-driven decision-making.
• Strong communication, leadership, and organizational skills.
• Experience working in SaaS, technology, or a high-growth industry.
• Familiarity with lead scoring, predictive analytics, and AI-powered tools for lead management.
• Proven ability to work cross-functionally and foster collaboration between sales, marketing, and operations teams.

Why you’ll love it at Willson

Work-from-home environment, with a home internet reimbursement

3 weeks paid vacation for all new hires

RRSP program

We care about your loved ones too – that’s why we offer family medical benefit coverage (including significant mental-health practitioner coverage), Compassionate Care top-ups, and Maternity / Parental top-ups.

Change is crucial to success – it’s never a dull moment here! We offer trainings, and cover the cost of certifications so you can adapt to change with your best foot forward

Oneteam is essential to our corporate identity – we only succeed if we work together. That’s why we take the time to recognize the value of our staff, and celebrate the big moments together (like service anniversaries, weddings, and cute things, like puppies and babies).