Sales Development & Event Manager

Steele Auto Group; Dartmouth; On-site; CAD 50,000 - 70,000; Full time

Job summary

A prominent automotive retailer based in Nova Scotia is seeking a Sales Development & Event Manager to drive customer engagement through dynamic sales events. This role requires 2-5 years of experience in automotive retail and event management, along with strong leadership skills. Join a supportive team that values your growth and offers flexible health plans, employee discounts, and opportunities for career advancement.

Benefits

Flexible Health & Dental Plans

Employee Discounts

Retirement Savings

Career Growth Opportunities

Supportive Team Environment

Qualifications

• 2–5 years in automotive retail, sales, F&I, CRM, or event management.
• Strong knowledge of dealership operations and OEM programs.
• Confidence leading events and coaching sales teams.

Responsibilities

• Build and lead Private Sales Event program from strategy to execution.
• Host in-store events and act as client liaison.
• Track results and report ROI to leadership.

Skills

Automotive retail

Event management

CRM systems

Public speaking

Team coaching

Job description

Overview

At Steele Auto Group, we believe work should mean more. Here, you're not just doing a job, you’re part of something bigger. We’re proud to deliver the Best Customer Buying Experience. At the core of it all is our people where "Everything We Do is Driven by You"—your passion, your purpose, your potential.

Steele Auto Group is expanding and seeking a dedicated Sales Development & Event Manager to join our team. If you’re passionate about driving results, delivering exceptional customer service, and making an impact across multiple areas, this could be the opportunity for you. Join Steele Auto Group today as a Sales Development & Event Manager —where opportunity meets passion for automotive excellence!

The Sales Development & Event Manager will take the lead on designing and executing high-energy Private Sales Events across our dealerships. This is your chance to combine sales development, event management, and team coaching into one dynamic role that directly impacts our customers’ experience and our sales success.

Compensation aligned with experience, knowledge, skills, and abilities.

Responsibilities

• Build and lead Steele’s Private Sales Event program – from strategy to execution.
• Host and energize in-store events, acting as the event lead and client liaison.
• Partner with dealerships and OEMs to plan timely, targeted campaigns.
• Reinforce the Steele Playbook Sales Process, coaching sales teams and driving accountability.
• Leverage databases and OEM programs to target the right clients at the right time.
• Create excitement with digital invites, social media, and marketing campaigns.
• Track results and report ROI to leadership.

Qualifications

• 2–5 years in automotive retail, sales, F&I, CRM, or event management.
• Strong knowledge of dealership operations, OEM programs, and CRM systems.
• Confidence leading events, coaching sales teams, and public speaking.
• Organized, detail-oriented, and skilled at cross-team coordination.
• Knowledge of privacy and CASL compliance.
• Willingness to travel across Atlantic Canada (and occasionally the U.S.).

Why You’ll Love Being Part of Steele Auto Group

• A Supportive Team – We’ve got your back from day one.
• Flexible Health & Dental Plans – Six cost-shared options.
• Employee Discounts – On vehicles, service, and parts.
• Retirement Savings – Employer-matching (up to 5% after 5 years).
• Fast-Paced, Fun Vibes – No two days are the same—and we like it that way.
• Career Growth – We promote from within and invest in your future.
• Forward-Thinking Culture – Innovation and initiative are rewarded.

Steele Auto Group is more than just a workplace—it’s a place where your talents are recognized, your growth is championed, and your potential is limitless. We believe in building careers, not just filling roles, which is why we prioritize internal promotion and invest in developing our people. Every team member plays a role in our success, and we’re proud to foster a workplace that’s fair, inclusive, and full of opportunity for everyone.

Apply today and elevate your career or make your next move extraordinary!

Based in Halifax, Nova Scotia

Learn more about us at

We can’t wait to meet YOU!