Sales Associate, Premium Sales

MLSE; Toronto; On-site; CAD 60,000 - 80,000; Part time

Job summary

A leading sports and entertainment organization is seeking a part-time Ticket Sales representative in Toronto. This entry-level position involves selling premium tickets and providing excellent service to clients. Ideal candidates are passionate about the music and entertainment industry, have strong communication skills, and thrive in a fast-paced environment. Successful individuals will have opportunities for career advancement within the organization.

Qualifications

• Available to work evenings, weekends, and holidays.
• Proven sales track record as an asset.
• Demonstrated ability to build long-lasting professional relationships.

Responsibilities

• Sell premium spaces for live events.
• Drive revenue through cold calling and marketing.
• Provide exceptional customer service and follow up on leads.

Skills

Sales experience

Communication skills

Time management

Teamwork

Tools

Microsoft 360

Salesforce

Job description

Company Description

At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.

We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.

Job Description

As a part of the Ticket Sales team, your focus will be selling our premium spaces within a menu of products to support LIVE Events at Scotiabank Arena, Budweiser Stage, HISTORY, Coca-Cola Coliseum & Rogers Stadium. To be successful in this role, you must be a proactive, goal-oriented individual who thrives in a high-paced business environment and shares our common purpose to unite and empower employees to create extraordinary moments for music & live entertainment fans!

The successful candidate will be an ambitious, hard-working, and coachable individual who is passionate about growing a career in sales within music & live entertainment. This is a 12-month, part-time (32-hour) entry-level sales position that is built on a strong foundation of learning the fundamentals through outbound activity, ongoing training, and development. Graduates from this program are well-positioned for advancement, as we are committed to developing future leaders within the organization.

• We are a ‘team first’ culture so your first responsibility is to be an incredible teammate. Each member of our sales team takes an equal share in developing and preserving a positive and collaborative group dynamic; this is the foundation of our success.
• Contribute to a collaborative sales culture that drives results across MLSE properties & Live Nation properties with a focus on Music & LIVE Events.
• Driving revenue in strategic & creative ways through cold calling, marketing campaigns & social selling with a focus on B2B (Business to Business) and B2C (Business to Consumer) sales.
• Selling a full menu of ticket products, including but not limited to full season, flex/partial season, group hospitality, executive suite rentals, and premium ticket packages.
• Identify prospects & decision makers for new sales opportunities through centers of influence, and referrals, and execute hosting opportunities for potential prospects.
• Provide extraordinary customer service by ensuring prompt and thorough responses for all inbound and outbound communication.
• Adapt and be prepared to pivot quarterly focus as the demands of the business cycle evolve.
• Prepare and execute presentations to prospective clients.
• Effectively manage order processing through the ticket booking system by adhering to proper administration processes.
• Successful sales results require winning behaviors. You will be required to master our CRM system as a tool to help guide your daily behaviors and measure the progression of your sales funnel.
• Perform promotional or Membership service functions as required.

Qualifications

Note: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to share this with us in our online application's "Message to the Hiring Manager" section

• Available to work evenings, weekends, and holidays as the business need arises.
• Comfortable and capable of delivering within a fast-paced environment, utilizing time management and organizational skills.
• Great verbal and written communication skills.
• Proven sales track record as an asset.
• A positive, team-first approach, incorporating integrity, confidentiality, and discretion.
• An ongoing awareness and responsiveness to client satisfaction.
• Demonstrated ability to build and develop long-lasting professional relationships.
• Willingness to be coached with the bravery to take risks and learn from the results.
• Highly motivated individual with a strong desire to build a career in the music business.
• Demonstrated to perform well under tight timelines; prioritize simultaneously, while working independently.
• Any experience in developing sales and service relationships is preferred.
• Confident user of Microsoft 360 - Word, Excel, Outlook, PowerPoint.
• Ticketmaster and/or ARCHTICS knowledge is an asset, but not essential.
• Salesforce knowledge would be an asset, but not essential.

Additional Information

Apply by: July 30, 2025

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

At MLSE, we are committed to building an equitable, diverse, and inclusive organization.

We are an equal opportunity employer and we do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [e-mail]. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.

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