Sales and Marketing Coordinator

Canlan Sports is the largest private sector owner and operator of recreational sports complexes in North America. The company's success in the recreation-entertainment & hospitality industry is attributed to a combination of innovative programming, service delivery leadership and world-class sports complexes. We understand our customers’ need for service excellence and are committed to it.

Canlan Sports is currently looking for a Sales and Marketing Coordinator.

Job Summary

The Sales & Marketing Coordinator is an inside marketing and sales professional who is passionate about selling the sports and recreational experience with a truly differentiated competitive advantage. They are primarily responsible for uncovering additional sport surface sales and booking opportunities through effectively managing the facility’s surface flow including contracts, spot rentals, third-party tournaments and in-house tournaments. This role supports the entire sales and marketing process; from bringing awareness and promoting the facilities products and services, to introduction of the facility to the prospect, to maintaining ongoing communication throughout the ‘life-cycle’ of the customer.

Responsibilities

• Adhere to and support:
• The Canlan Mission, Vision and Culture Statements
• Canlan’s policies, procedures and best practices
• The Customer Service Charter
• Corporate priorities
• Management and maintenance of the facility’s DASH operating system, pertaining to Ice Contracts and Spot Rentals, third-party tournaments and in-house tournaments
• Retain all existing Contracts, In-House Tournaments and to grow surface sales with targets provided by the Sales Manager
• Under the guidance of and with the General Manager:
• assist in the development and execution of a fully integrated direct sales strategy for the facility, ensuring a proactive and aggressive approach to revenue development, through Strategic Sales and Marketing plans
• provide assistance to the General Manager in the creation of the annual sport surface plan maximizing all opportunities for Adult Recreational Leagues, the Community Program Initiative, internal and external tournaments, contract holders and special event initiatives
• Assist in the discovery, development and relationship-building opportunities within their market through contact, to create New Customer revenue opportunities and maximize revenue from existing customers
• Input into the monthly and quarterly review process to analyze the effectiveness of the surface sales plan
• Assist in the development and delivery of best-in-class marketing and facility sales strategies
• Provide assistance in the development and execution of relevant marketing materials and innovative strategies to ensure proper branding and facility offering awareness, (e.g. e-newsletter, website content, social media strategies, traditional advertising, CANLAN TV, etc.)
• Team (Effective Work Group) Development and Customer Focus / Relationship
• Under the leadership and direction of the General Manager, ensure facility customers experience “best-in-class” experience, customer care and overall satisfaction
• Provide assistance in ensuring contract customer relationships at facility level from initial single point of contact responsibility through ongoing relationship development for the purpose of revenue maximization and long-term business sustainability
• Under the leadership of the General Manager, be responsible for the creation and execution of in-house tournament initiatives and acts as in-house point of contact for all 3rd party events
• Decision Making and Results
• Under the direction of the General Manager, provide assistance in the management of the accounts receivable process as it relates to the contract sales
• Provide assistance in regular reporting requirements providing facility performance to plan and providing strategic recommendations and/or analysis to meet and exceed plan
• Other duties as assigned by the manager
• Strategic Relationships and Managing Conflicts
• Under the direction of the manager provide support and assistance to our League & Program departments, including but not limited to sport surfaces, food & beverage (on a collaborative basis) and sports stores (where applicable) to ensure facility goals are achieved
• Adhere to all Risk Management policies and procedures
• Enforce Health and Safety Standards with team members to ensure a safe working environment and a safe customer environment for the facility as detailed in the Risk Management checklist
• Ensure all department staff are trained in emergency response (as relevant to their role) including implementation, location and use of Facility Emergency Plan, Incident Reports, First Aid Kit, Eye Wash Station and Defibrillator
• Ensure maintenance and cleanliness of department and escalate any unsafe Health & Safety conditions
• Is "WHMIS" and "Workplace Violence" trained
• Uphold and implement appropriate use Personal Protective Equipment (PPE) when required
  

• Post-Secondary school diploma or degree in business, marketing and/or recreation (as asset)

• At least 3 years’ experience within a sports/recreational environment would be an asset
• Demonstrated experience in closing in a sales environment
• Previous experience in an inside sales environment an asset
• Excellent listening and customer service skills to provide solutions
• Excellent organizational and time management skills
• Excellent written and oral communication, including presentation ability
• Strong follow-up skills and an ability to deal with tact, diplomacy and confidentiality
• Strong working knowledge of MS Office Suite and database management
• Strong working knowledge of the online and social media
• Ability to work independently and in a team environment