Revenue Enablement Manager

AppDirect, Inc; Canada; On-site; CAD 95,000 - 125,000; Full time

Job summary

AppDirect, Inc. is seeking a Revenue Enablement Manager to build and scale the programs that help our go-to-market teams — Sales, Customer Success, Onboarding and Support — ramp faster, sell smarter, and execute consistently across all three product lines.

The immediate priority is getting our Sales team and Account Managers comfortable selling across business units. This IC role will own onboarding, ongoing training, content curation, and tool adoption, partnering with RevOps, product teams,

Qualifications

• 5+ years in revenue enablement, sales enablement, or related GTM role.
• Experience building onboarding and ongoing skill-development programs.
• Familiarity with MEDDPICC, messaging, and sales methodology.
• Comfort with GTM systems such as CRM, conversation intelligence, and LMS.

Responsibilities

• Enable cross-BU selling by building curricula for three product lines.
• Design and own onboarding programs with milestones and ramp targets.
• Develop ongoing enablement programs on product updates and messaging.
• Manage enablement content library; keep playbooks and guides current.
• Collaborate with Product Marketing, Product, and RevOps on roadmaps.
• Drive tool adoption with training and certification across GTM tools.
• Define KPIs and report program impact to leadership.
• Coordinate with SMEs and cross-functional partners to deliver programs.
• Run the enablement calendar with kickoffs and manager-led reinforcement.

Skills

Revenue enablement

Sales enablement

Leadership mentoring

Onboarding programs

MEDDPICC knowledge

CRM (Salesforce)

Project management

Communication

Tools

Salesforce CRM

Highspot

Seismic

Lessonly

Gong

Job description

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About PartnerStack, an AppDirect Subsidiary

PartnerStack is the leading partner ecosystem platform for B2B SaaS — purpose-built to help software companies find, activate, and scale partnerships as a primary growth channel. Through a two-sided marketplace, PartnerStack connects vendors with high-quality affiliate, referral, and reseller partners, while giving partners a single destination to discover and grow inside the programs worth their time. As part of the AppDirect family, PartnerStack sits at the center of how modern B2B companies go to market through partners — complementing AppDirect's subscription commerce infrastructure and Tackle's cloud marketplace capabilities to give customers a complete partner-led growth platform.

About You

You are someone who thrives on bringing revenue teams together around a shared go-to-market motion. You do your best work when complexity needs to become cohesion — when separate selling cultures, product vocabularies, and customer narratives need to come together into something a rep can actually use in the field. You understand that cross-sell doesn't happen because leadership decrees it; it happens because sellers have been given the tools, the language, and the confidence to make it real in every customer conversation. You are energized by the challenge of multi-product GTM and know how to help revenue teams move from selling what they know to confidently selling what the full portfolio can do.

What you'll do and how you'll have an impact

We're looking for a Revenue Enablement Manager to build and scale the programs that help our go-to-market teams — Sales, Customer Success, Onboarding and Support — ramp faster, sell smarter, and execute consistently. The immediate priority is getting our Sales team and Account Managers comfortable and confident selling across all three of our business unit product lines. Beyond that, this role owns onboarding, ongoing training, content curation, and tool adoption across the revenue org, and partners closely with RevOps, team leads, and frontline managers to translate strategy into day-to-day execution.

This is an individual contributor role today, with real potential to grow into people leadership as the enablement function scales — for example, building out a small team of enablement specialists or coordinators as programs expand across functions. You'll have run enablement programs before and ideally have some experience leading, mentoring, or coordinating others (direct reports, contractors, or a working group), even if you haven't formally managed a team. This role breaks down into a few areas of focus:

• Enable cross-BU selling. Build and deliver the curriculum that gets Sales reps and Account Managers comfortable and confident selling all three business unit product lines — positioning, use cases, and value props for each, plus how they fit together for customers.
• Design and own onboarding. Build and continuously improve ramp programs for new hires across Sales, CS, and Support, with clear milestones and time-to-productivity targets.
• Build ongoing enablement programs. Develop training on product updates, messaging, competitive positioning, and sales/CS methodology (e.g., MEDDPICC, value selling, or your team's chosen framework).
• Manage content and knowledge systems. Own the enablement content library (playbooks, battle cards, call frameworks, objection handling guides) and keep it current as the product and market evolve.
• Partner cross-functionally. Work with Product Marketing, Product, and RevOps to translate roadmap and positioning changes into digestible, actionable enablement.
• Drive tool adoption. Partner with RevOps on rollout and adoption of GTM tools (CRM, conversation intelligence, CS platforms) — training, certification, and reinforcement so tools actually get used correctly.
• Measure what matters. Define and track enablement KPIs (ramp time, win rates, quota attainment, call scorecards, certification completion) and report on program impact to leadership.
• Coordinate contributors. Work with a network of subject-matter experts, cross-functional partners, and (as the function grows) potential future direct reports to deliver programs on time.
• Run the operating rhythm. Own the enablement calendar — kickoffs, ongoing training cadence, certifications, and manager-led reinforcement.

What we're looking for

What you’ll bring:

• 5+ years of experience in revenue enablement, sales enablement, or a closely related GTM role (training, sales/CS operations, or field enablement).
• Some experience leading, mentoring, or coordinating others — direct reports, contractors, or cross-functional working groups — with an interest in growing into formal people leadership as the function scales.
• Experience building enablement programs for both new hire onboarding and ongoing skill development.
• Familiarity with a sales or CS methodology (e.g., MEDDPICC, Command of the Message, Sandler) and the ability to operationalize it into training.
• Comfort working with GTM systems — CRM (Salesforce), conversation intelligence (Gong or similar), LMS/enablement platforms (Highspot, Seismic, Lessonly, or similar).
• Strong project management skills — you can run multiple concurrent programs without things slipping.
• A data-informed approach: you tie enablement activities to business outcomes (ramp time, win rate, quota attainment) rather than just tracking completion.
• Excellent written and verbal communication — you can distill complex product or process information into clear, usable training.
• Experience working in a fast-moving B2B SaaS environment strongly preferred.

Nice to Have:

• Experience enabling multiple functions (Sales and CS/Support) rather than a single team.
• Experience through a company scaling phase, acquisition, or GTM consolidation.
• Familiarity with partner or channel sales motions.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice

At AppDirect, AI tools may assist our recruitment team with administrative automations — always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting [e-mail].

The salary band listed below reflects the expected annual base salary or OTE (on-target earnings) for this role at AppDirect and may be subject to change.

Base salary or OTE is just one component of AppDirect’s total compensation package. In addition to base pay, regular employees may be eligible for performance-based bonuses and a full range of benefits.

$95,000 — $125,000 CAD