Retirement Lifestyle Consultant

Primacorp Ventures Inc; Toronto; On-site; CAD 55,000 - 65,000; Full time

Job summary

A senior care community provider in Ontario is seeking a Retirement Lifestyle Consultant to enhance resident engagement and ensure optimal occupancy. Responsibilities include generating leads, conducting facility tours, and developing marketing initiatives. The ideal candidate will have at least 5 years of experience in sales and marketing, preferably in the senior care industry, with fluency in Korean or Chinese being a plus.

Benefits

Opportunity for advancement and growth

Bonus opportunities

Qualifications

• A minimum of 5 years of experience in a sales and marketing role.
• Knowledge of the senior home industry is an asset.
• Fluency in either Korean or Chinese (preferred).

Responsibilities

• Generate leads and conduct tours of the facility.
• Initiate plans to increase resident retention rate.
• Develop and implement sales and marketing plans.

Skills

Sales experience

Marketing expertise

Communication skills

Community engagement

Organizational skills

Education

Diploma or Degree in Marketing or Business

Tools

Microsoft Office

Job description

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Amenida Senior Community, established to provide exceptional care and a fulfilling lifestyle for seniors, offers a warm and supportive environment for more than 20 years. With a focus on personalized care, they emphasize independence and well-being through tailored services and engaging activities. Amenida prides itself on fostering a community where residents can thrive socially, emotionally, and physically, supported by dedicated staff who prioritize each individual's comfort and dignity.

Job Title : Retirement Lifestyle Consultant

Location : Amenida Seniors Center- Pickering, North York and Oakville

Start Date : Immediately

Compensation :

• Salary : $55,000 - $65,000 Annually.+ Bonus
• Opportunity for advancement and growth

Your Day to Day :

Generate leads, reach out to prospective residents, conduct tours of the facility, and complete enrollment to ensure 100% occupancy at the center

Initiate and execute plans to increase resident retention rate

Monitor competitive activity, and develop proactive and reactive plans

Develop and implement annual and quarterly sales, community engagement and marketing plans inline with strategic goals

Maintain Inquiry Tracking Report to ensure an accurate record of all tours, sales calls, names, phone numbers and results, etc. for future reference and follow-up.

Work with the General Manager to ensure rooms are ready for possession.

Build Community Outreach (hospitals, church and other groups) by working independently in the community, initiating contacts, creating goodwill, and programming recommendations to ensure relevance.

Makes presentations to professionals and service clubs with the goal of increasing interest and occupancy in the residence

Provide a weekly report outlining current initiatives.

Ensures all marketing and admission packages are complete and on hand

Monitor changes in marketplace, i.e. demographics, changing lifestyles and provides feedback to senior leadership

Marketing Responsibilities :

In collaboration with marketing department, creating content for marketing collateral to include brochures, direct mail pieces, print advertisements, web copy, customer success stories, news stories, newsletters, email campaigns, press releases and media pitches,

multimedia presentations, sales material and corporate pitches, proposals and presentations

Act as a storyteller by creating and curating shareable content for web, social and offline initiatives. Develop compelling content that inspires positive engagement and brand loyalty

Proactively manage Amenida Senior Community’s social media engagement including conversations, feedback and questions, identifying any that would require attention

Ensure marketing content is written with the brand in mind and guaranteeing the best user experience across all platforms.

What you Bring to the Table :

A minimum of 5 years of experience in a sales and marketing role, with some management experience preferred

Diploma or Degree from a recognized college or university in Marketing or Business

Knowledge of senior home industry is an asset

Fluency in either Korean or Chinese (preferred)

Nice to have :

Advanced oral and written communication skills, including presentation and group facilitation.

High standards of behavior, a professional attitude and commitment to quality service.

Ability to work independently with limited direction.

Excellent organizational skills with ability to multi-task.

Ability to develop and maintain working relationships with outside agencies and organizations.

Excellent judgment, problem-solving skills with ability to make appropriate decisions under pressure.

Ability to exhibit a professional attitude and image with a commitment to quality service.

Thorough knowledge of Microsoft Office applications

A class 5 drivers license and access to a reliable vehicle

dmnd

Don’t hold back!—apply today, even if you do not tick every skills list. We cherish diverse skill sets, knowing your unique experiences and perspectives enrich our dynamic team.

We are proudly Canadian — rooted in our diverse communities, guided by our values, and committed to growing together from coast to coast.

About us

Amenida Senior Community, established to provide exceptional care and a fulfilling lifestyle for seniors, offers a warm and supportive environment for more than 20 years. With a focus on personalized care, they emphasize independence and well-being through tailored services and engaging activities. Amenida prides itself on fostering a community where residents can thrive socially, emotionally, and physically, supported by dedicated staff who prioritize each individual's comfort and dignity.

Job Title : Retirement Lifestyle Consultant

Location : Amenida Seniors Center- Pickering, North York and Oakville

Start Date : Immediately

Compensation :

Salary : $55,000 - $65,000 Annually.+ Bonus

Opportunity for advancement and growth

Your Day to Day :

Generate leads, reach out to prospective residents, conduct tours of the facility, and complete enrollment to ensure 100% occupancy at the center

Initiate and execute plans to increase resident retention rate

Monitor competitive activity, and develop proactive and reactive plans

Develop and implement annual and quarterly sales, community engagement and marketing plans inline with strategic goals

Maintain Inquiry Tracking Report to ensure an accurate record of all tours, sales calls, names, phone numbers and results, etc. for future reference and follow-up.

Work with the General Manager to ensure rooms are ready for possession.

Build Community Outreach (hospitals, church and other groups) by working independently in the community, initiating contacts, creating goodwill, and programming recommendations to ensure relevance.

Makes presentations to professionals and service clubs with the goal of increasing interest and occupancy in the residence

Provide a weekly report outlining current initiatives.

Ensures all marketing and admission packages are complete and on hand

Monitor changes in marketplace, i.e. demographics, changing lifestyles and provides feedback to senior leadership

Marketing Responsibilities :

In collaboration with marketing department, creating content for marketing collateral to include brochures, direct mail pieces, print advertisements, web copy, customer success stories, news stories, newsletters, email campaigns, press releases and media pitches,

multimedia presentations, sales material and corporate pitches, proposals and presentations

Act as a storyteller by creating and curating shareable content for web, social and offline initiatives. Develop compelling content that inspires positive engagement and brand loyalty

Proactively manage Amenida Senior Community’s social media engagement including conversations, feedback and questions, identifying any that would require attention

Ensure marketing content is written with the brand in mind and guaranteeing the best user experience across all platforms.

What you Bring to the Table :

A minimum of 5 years of experience in a sales and marketing role, with some management experience preferred

Diploma or Degree from a recognized college or university in Marketing or Business

Knowledge of senior home industry is an asset

Fluency in either Korean or Chinese (preferred)

Nice to have :

Advanced oral and written communication skills, including presentation and group facilitation.

High standards of behavior, a professional attitude and commitment to quality service.

Ability to work independently with limited direction.

Excellent organizational skills with ability to multi-task.

Ability to develop and maintain working relationships with outside agencies and organizations.

Excellent judgment, problem-solving skills with ability to make appropriate decisions under pressure.

Ability to exhibit a professional attitude and image with a commitment to quality service.

Thorough knowledge of Microsoft Office applications

A class 5 drivers license and access to a reliable vehicle

dmnd

Don’t hold back!—apply today, even if you do not tick every skills list. We cherish diverse skill sets, knowing your unique experiences and perspectives enrich our dynamic team.

We are proudly Canadian — rooted in our diverse communities, guided by our values, and committed to growing together from coast to coast.

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