Retention Marketing Specialist

Knix; Toronto; On-site; CAD 59,000 - 73,000; Full time

Benefits offered by this job

100% health & dental premiums

Dialogue app access

3 floater days

10 sick days

4 extra paid days off

Parental leave top-up 80% for 24 weeks

GRSP match up to 3%

$500 annual development budget

50% Knix product discount

Job summary

Knix is seeking aRetention Marketing Specialist to own the calendar, briefs and execution across email and SMS campaigns. You will manage the day-to-day campaigns, build audience segments and ensure campaigns meet briefs and OKRs.

This role is execution-heavy with a strong emphasis on detail and performance. You will collaborate with Customer Experience, IMC, Creative, Product and Digital Merchandising to optimize communications, while embracing a test-and-learn mindset to drive incremental

Qualifications

• 1–5 years of experience in email marketing.
• Hands-on experience with Klaviyo.
• Experience with Attentive, Figma and Shopify is an asset.
• Organized, detail-oriented and reliable.
• Creative problem solver with strong time management.

Responsibilities

• Oversee day-to-day execution of email and SMS campaigns, including calendar, briefs, QA and delivery.
• Partner with Customer Experience, IMC, Creative, Product and Digital Merchandising teams to align briefs and OKRs.
• Execute direct mail marketing campaigns as part of retention strategy.
• Collaborate with Retention Marketing Managers to implement strategy and roadmap.
• Understand customer lifecycle and identify opportunities for personalized communication.
• Test, iterate and analyze campaigns and trends in email and SMS marketing.
• Stay up-to-date with industry trends and best practices.

Skills

Email marketing

Tools

Klaviyo

Attentive

Figma

Shopify

Job description

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose-driven and authentic career!

Knix is looking for a Retention Marketing Specialist to be the keeper of all owned channel campaigns. You own the calendar, briefs and execution across email and SMS.

This role is very execution based and requires a lot of attention to detail. Owned channels account for 35% of total repeat revenue, with campaigns currently accounting for 53% of it. Campaigns drive a significant amount of revenue for the business, with SMS seeing a $15 ROI, we are continuing to invest further in SMS over the next year to continue to propel the business forward.

The Opportunity

• Overseeing the day-to-day, hands-on execution of all things email & SMS campaign marketing for KW. This includes managing campaign calendar, briefing, creative approvals, QA and execution of daily campaigns. Campaigns are hyper targeted and personalized, you'll build all audience segments
• Partner closely with Customer Experience, IMC, Creative, Product, and Digital Merchandising teams to ensure campaigns are meeting overall brief and company OKRs
• Handling the execution of direct mail marketing campaigns
• Working closely with Retention Marketing Managers to implement campaign strategy and execution roadmap
• Understanding customer lifecycle and identifying opportunities for personalized communication
• Embracing the test and iterate mindset and playing an active role in devising, executing, and analyzing tests
• Staying up-to-date with trends and best practices in Email and SMS marketing

Qualifications

• You bring 1–5 years of experience in email marketing
• You have hands-on experience with Klaviyo
• Having experience with Attentive,Figma, and Shopify is an asset
• You are organized, detail-oriented, and reliable
• You are a creative problem solver
• You possess strong time management skills and a dependable work ethic
• You have a deep sense of responsibility and accountability
• You are adaptable, self-motivated, and take initiative
• You thrive in dynamic work environments with tight deadlines and fast turnarounds

Salary

• Starting at $66,000 CAD annually

Compensation & Care

Transparency is at the heart of everything we do, including how we pay. The posted expected salary for this role represents candidates developing new skills within the position. Increased salaries represent those who are more proficient or have achieved mastery and deep institutional knowledge over time. Your specific offer will rely on your unique experience and our team's current needs.

Rewards are not just about your regular pay and annual bonuses. We believe rewards should support your whole life, not just your work. That’s why we cover 100% of the premiums for your health, dental, and Health Spending Account (HSA) through our benefits provider. We offer our employees generous coverage for paramedical services, mental health support, and vision care. You’ll also gain access to Dialogue, an app for virtual coaching, therapy, and legal counseling.

Beyond vacation, you’ll get 3 Floater Days and 10 Sick Days every year. We also help you disconnect by extending long weekends—giving you 4 extra paid days off attached to Victoria Day, Canada Day, Civic Holiday, and Labour Day.

When your family grows, we’re there for you. Our Paid Parental Leave plan tops up your salary to 80% for 24 weeks (nearly 6 months), available to birthing parents, partners, and parents via adoption or surrogacy. We also invest in your future with a GRSP Match program (up to 3% match) and a $500 annual development budget. Plus, you’ll enjoy a 50% discount on Knix products because we want you to love what you create.

AI Disclosure Statement

We want to share that we may use artificial intelligence (AI) tools to help us screen and assess applications. While technology helps us stay organized, every hiring decision at Knix is made by real people who care about finding the best addition to our team. We use these tools to support our process, not to replace the human connection that makes our culture special.

How we Hire

Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.