Retention Marketing Manager

Humankind; Halifax; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading global recruitment agency is seeking a Retention Marketing Manager in Halifax. This role involves optimizing customer retention strategies and managing marketing campaigns to enhance profitability. Applicants should have extensive digital marketing experience and the ability to analyze and present data effectively.

Benefits

Group term life insurance

Medical and dental benefits

Long-term disability coverage

RRSP contributions

Wellness allowance

Qualifications

• 3-5 years of experience in digital marketing.
• Knowledge of Customer Journey Optimization best practices.
• Experience managing a rewards or loyalty program.

Responsibilities

• Lead marketing strategies for retention programs.
• Manage the brands’ rewards program.
• Produce reports and conduct post-campaign analysis.

Skills

Digital Marketing

Data-driven Marketing

Customer Journey Optimization

Project Management

Stakeholder Engagement

Analytical Skills

Education

Bachelor's degree in Marketing or related field

Tools

MS Office

Digital Marketing Tools

Job description

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We have partnered with a Canadian-based marketing agency that is part of an independent Network of Agencies strategically located across the world to provide global reach and capabilities.

The Retention Manager plays a key role on the Retention & Loyalty team. Enthusiastic and analytical, he or she has the know-how to identify, target and influence user behavior to increase customer retention and profitability. Reporting to the Head of Retention & Loyalty, you will work with different partners across the organization on the best solutions for Customer Journey Optimization.

Responsibilities

• Lead marketing strategies to support the Retention marketing program.
• Plan and execute loyalty strategies to support our customers’ brands retention efforts.
• Lead special projects designed to improve profitability of the active customer base.
• Manage the brands’ rewards program.
• Work hand-in-hand with various internal stakeholders to produce both short and long term Retention marketing strategies.
• Work with the Retention Marketing Specialists on developing strategies to improve KPIs of specific segments.
• Oversee and control budgets, ensure that campaigns stay within budget.
• Communicate campaign metrics, results and recommendations to stakeholders.
• Define and collaborate on the personalization of the customer experience on and off website.
• Assess needs, align stakeholders and develop measurable systems resource and process change.
• Manage internal resources to ensure fixed and variable scope deliverables are delivered on time, on budget, and as specified.
• Produce high-quality proposals, reports and process documents.
• Conduct needs analysis through technology audit, content audit, process audits and stakeholder feedback.
• Ability to identify new areas for improvement and development of Lifecycle campaigns and to articulate to business leaders.
• Coordinate project responsibilities, allocate and prioritize tasks among team members.
• Ensure that campaigns, creative briefs and other strategic marketing documents, and the overall campaign calendar accurately reflect marketing objectives, target groups and ROI in-line with the business strategy.
• Responsible for the preparation of summary reports and post-campaign analysis of all projects, utilizing Business Intelligence resources to ensure take-away and learning.

Qualifications

• Three to Five years of digital marketing experience with a successful track record of implementing and managing Digital Marketing Programs in a multi-channel environment.
• In-depth knowledge of Customer Journey Optimization best practices with experience in developing and implementing testing strategies across channels, including designing and analyzing contact strategies, automation techniques/tools and customer experience optimization.
• Previous experience managing a rewards program and/or Customer loyalty program.
• Demonstrated experience with data-driven marketing, a/b and multivariate testing experience, Analytics, with a successful track record of implementing and managing different Digital Marketing Tools.
• Ability to interpret and present data/results (both written and verbal) to stakeholders in engaging and meaningful ways.
• Advanced knowledge of MS Office software applications, advanced Excel is a must.
• Ability to manage and prioritize multiple projects simultaneously within a complex organization.
• Experience leading, coaching and mobilizing teams.
• Excellent negotiation, influence and relationship building skills.
• Must be able to travel 15-20%.

This is a fantastic opportunity to join a growing agency based in Halifax.

The company offers a competitive annual salary, group term life insurance, medical and dental benefits and long-term disability coverage, RRSP contributions, wellness allowance and much more!

If this sounds like the ideal position for you then apply today!

Our client is committed to fostering a workplace that prioritizes inclusion, respect, and equal opportunity for all. We encourage applications from women, Indigenous peoples, racialized individuals, people with disabilities, those of diverse sexual orientations or gender identities, individuals from diverse socio-economic backgrounds, newcomers, and those who can contribute to the richness of our community through their unique perspectives and lived experiences. We value diversity and believe it enhances the growth and success of our organization. All qualified applicants are welcome to apply; however, preference may be given to Canadian citizens and permanent residents.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Management, and Other

• Industries

  Professional Services

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