Retail Store Manager

Fjällräven; Victoria; On-site; CAD 63,000 - 73,000; Full time

Benefits offered by this job

RRSP/DPSP program

Health and wellness benefits

Generous paid time off

Product discounts and events

Sustainability commitment

Job summary

Fjällräven in Victoria, BC is seeking a Store Manager to lead a high-performing team and deliver exceptional guest experiences while driving strong business results. You will model Fjällräven's values, oversee daily operations, inventory, and community engagement, and foster a culture of sustainability and curiosity.

The role requires strong leadership, hands-on problem solving, and a passion for the outdoors.

Qualifications

• Minimum 2 years of retail leadership experience
• Proven ability to drive sales and manage expenses
• Strong understanding of retail operations
• Excellent communication and organizational skills

Responsibilities

• Take full ownership of store performance, leading people, operations, and community engagement
• Recruit, train, coach, and develop a motivated team
• Model and reinforce service standards to ensure guests feel welcomed and informed
• Drive sales through knowledgeable and personalized service
• Create schedules, oversee timecards, and ensure labor policy compliance
• Manage inventory lifecycle, markdowns, transfers, and counts
• Plan and execute brand-aligned community events and store marketing budgets
• Embed sustainability into daily store operations and educate guests and team

Skills

Retail leadership

Sales growth

Operations management

Team development

Job description

Victoria, BC

$63,000-$73,000 annually (dependent on experience) Are you an experienced retail leader who brings both heart and discipline to work? Do you thrive at the intersection of people, purpose, and performance?

Location: Victoria, BC

Compensation Range: $63,000-$73,000 annually (dependent on experience)

Are you an experienced retail leader who brings both heart and discipline to work? Do you thrive at the intersection of people, purpose, and performance? At Fjällräven, our stores are more than places to shop: they're gateways to the outdoors. We inspire curiosity, share knowledge, and help guests feel truly at home in nature. As a Store Manager, you'll lead a high-performing team with confidence and care, creating exceptional guest experiences while driving strong business results and living our values every day.

What We Offer

• RRSP/DPSP program to support your long-term financial wellbeing
• Comprehensive health and wellness benefits, including medical, dental, and vision coverage
• Generous paid time off to rest, recharge, and get outside
• Product discounts and access to Fjällräven outdoor events
• A strong commitment to sustainability, quality craftsmanship, and responsible business practices

What You'll Do

As Store Manager, you'll take full ownership of store performance, leading people, operations, and community engagement in a way that reflects Fjällräven's mission and premium brand standards.

Lead & develop a high-performing team

• Recruit, train, coach, and develop a motivated team aligned with Fjällräven's values
• Foster an inclusive, collaborative culture built on trust, accountability, and continuous learning
• Set clear expectations and provide ongoing feedback through regular 1:1s and performance reviews

Deliver exceptional guest experiences

• Model and reinforce GUIDE service standards to ensure every guest feels welcomed, informed, and inspired
• Drive sales conversion through knowledgeable, personalized service and strong team engagement

Own store operations & financial performance

• Create effective schedules, oversee timecards, and ensure labor and policy compliance
• Manage store expenses, analyze KPIs and P&Ls, and implement strategies that drive profitable growth
• Ensure adherence to SOPs, safety protocols, loss prevention, and operational best practices

Champion product & visual excellence

• Collaborate on product assortments and oversee visual merchandising to reflect brand and seasonal priorities
• Manage inventory lifecycle, including new product flow, markdowns, transfers, and bi-annual inventory counts

Build community & brand presence

• Cultivate strong relationships with local organizations and partners
• Plan and execute brand-right community events and manage store marketing and event budgets

Lead sustainability in action

• Embed sustainability into daily store operations, from waste reduction to energy stewardship
• Educate guests and team members on Fjällräven initiatives such as the Arctic Fox Initiative and Down Promise

What Makes You a Great Fit

You're a values-driven leader who knows how to balance strategy with humanity. You've led teams through change, delivered strong results, and find meaning in connecting people to purpose-driven products and experiences.

You bring:

• At least 2 years of retail leadership experience (store manager, assistant manager, or multi-store leadership preferred)
• Proven success driving sales, managing expenses, and achieving operational goals
• A strong track record of building positive team culture and developing others
• Deep understanding of retail operations, including scheduling, labor planning, inventory, and compliance
• A hands-on, solutions-oriented leadership style with excellent communication and organizational skills
• Passion for sustainability, the outdoors, and the Fjällräven mission

About Us

Fjällräven has connected people to nature since 1960. Our premium, long-lasting gear supports meaningful outdoor experiences around the world. Join a legacy rooted in sustainability, curiosity, and a deep respect for the natural world, and help inspire the next generation of outdoor explorers.

Fenix Outdoor is committed to continually striving to create and promote a diverse and inclusive workplace for all employees. We provide equal employment opportunities. Our goal is to create a safe, fair and friendly work environment where everyone feels welcome and can thrive.