ResponsiveAds Ad Format & Template Product Management Lead

ResponsiveAds; Vancouver; Remote; CAD 85,000 - 110,000; Full time

Benefits offered by this job

Generous paid time off

Flexible work-from-home policies

Educational support for continuous learning

Merit-based pay increases

Paid parental leave

Job summary

A leading ad design technology firm is seeking an Ad Format & Template Product Management Lead in Vancouver. This role is pivotal in defining and managing the company's ad format ecosystem across various devices. Candidates should have experience in product management, particularly with HTML5 animated ads, and a background in the advertising industry. Enjoy a flexible remote work environment with a focus on work-life balance and continuous learning opportunities.

Qualifications

• 5 years of experience in product management building HTML5 Interactive and animated ads.
• 3 years in the advertising industry with deep understanding of digital advertising ecosystems.
• 1+ years of hands-on ad production and development experience.

Responsibilities

• Manage product format and template lifecycle for advertising technology.
• Define high-performing ad formats for various environments.
• Collaborate with cross-functional teams to launch products.

Skills

Product management expertise

Collaborative team environment

Creative tooling experience

Excellent communication skills

Tools

AWS

Google Cloud

SQL

MongoDB

Job description

ResponsiveAds is the leader in creative ad design technologies focused on advanced HTML5 premium ads that are dynamically optimized to any screen, user, and context. ResponsiveAds takes the "responsive" paradigm from web CMS, ad serving, and cross-screen analytics and delivers tools to achieve the highest levels of performance for ubiquitous delivery across the advertising ecosystem including higher revenues and sell-through for publishers, higher performance, and better ROI for advertisers and their agencies.

Ad Format & Template Product Management Lead – Responsible for defining, building, and scaling the company's ad format and creative template ecosystem. With over 400 templates and unlimited formats using our Fully‑Fluid technology, this role sits at the intersection of our Creative Studio 4 Product, Innovation and Creative Services, Account Management, and the cross‑platform AI‑driven ad tech executions. You will own how our advertiser and publisher partners create, customize, and deploy high‑performing responsive ad experiences.

Responsibilities and Desired Skills

• Hands‑on format and template product management; concepts, specs, product marketing, user guides and various template GTM
• Defines and builds scalable, high‑performing ad formats across display, native, and CTV environments
• Partners with design, development and production teams to bring template, specs and features to market
• Improves usability and workflow efficiency for advertisers and publishers creating responsive ads
• Ensures templates are flexible, customizable, and compatible with industry standards and platforms
• Drives innovation in dynamic, data‑driven creative and modular design systems
• Develops Agentic solutions for text direction set‑up and execution; including streamlining automated production processes to enable faster, more efficient ad creation at scale

Requirements

• 5 years of experience in product management building HTML5 Interactive and animated ads
• 3 years in the advertising industry with deep understanding of digital advertising ecosystems (display, native, CTV, programmatic)
• 1+ years of hands‑on ad production and development experience with backend applications, services databases, and data systems from AWS (Redshift), Google Cloud, MongoDB, SQL
• Proven strong product management expertise, including roadmap planning, prioritization, and cross‑functional execution
• Experience with creative tooling, design systems, or template‑based product environments
• Specification and presentation skills including demonstrable math and number presentation

Other Qualifications

• Excellent debugging and troubleshooting skills
• Strong consistency and attention to detail
• Developing JavaScript architectures that promote reuse, readability, and best‑practice coding standards
• Excellent communication and organizational skills
• Enjoys a virtual, global team environment
• Interested in joining a small founder team

Benefits

• You want to play a big part in a small but profitable company that is an industry leader
• You do your best in a setting where excellent work is what's valued—not face time (a good work‑life balance is just how we do things!)
• You value authenticity and a work environment that values who you are and what you can do
• You're looking for a big challenge that involves lots of variety, collaboration, inventiveness, and on‑your‑toes thinking
• You want to work alongside a diverse group of people who are passionate, friendly, and helpful
• We have been a fully remote team from the start 6+ years

• A strong commitment to work‑life balance. We provide flexible work and vacation time
• Generous paid time off and flexible work‑from‑home policies
• Offer the ability to take educational courses and support your continuous learning
• Continuous merit‑based pay increases
• Stipend paid parental family leave policies to support you during major life events