RESPONSABLE DU MARKETING ET E-COMMERCE / HEAD OF MARKETING AND E-COMMERCE

RUBINO; Montreal; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

Une entreprise de chaussures réputée à Montréal recherche un Responsable du Marketing et E-commerce pour diriger les opérations marketing et numériques. Le candidat idéal doit avoir au moins 3 ans d'expérience en marketing avec de solides compétences en leadership et une capacité à travailler dans un environnement rapide. La rémunération proposée est comprise entre 80 000 et 120 000 CAD par an.

Benefits

Environnement de travail collaboratif

Package de bénéfices compétitifs

Qualifications

• 3+ années d'expérience en marketing et e-commerce, avec un bon bilan dans la construction de marques.
• Capacités d'analyse solides et prise de décision basée sur les données.
• Capacité à gérer plusieurs projets dans un environnement rapide.

Responsibilities

• Développer et exécuter des stratégies de marketing pour augmenter la visibilité de la marque.
• Gérer les campagnes de marketing numérique (SEO, SEM, réseaux sociaux).
• Superviser les opérations de la plateforme e-commerce pour maximiser les ventes.

Skills

Leadership

Analyse de données

Compétences en marketing numérique

Communication en français et en anglais

Education

Bachelor en marketing, e-commerce ou domaine connexe

Tools

Google Analytics

SEO/SEM

CRM

Plateformes e-commerce (Shopify, Magento)

Job description

RESPONSABLE DU MARKETING ET E-COMMERCE / HEAD OF MARKETING AND E-COMMERCE

RESPONSABLE DU MARKETING ET E-COMMERCE / HEAD OF MARKETING AND E-COMMERCE

QUALIFICATIONS

HORAIRE :

Are you ready for an exciting new professional challenge? Do you want to be part of a growing company with strong opportunities for advancement?

Rubino Shoes is looking for a strategic and hands-on Head of Marketing & E-commerce to lead and elevate our marketing and digital operations, with a strong focus on brand awareness and building our market presence. In this key leadership role, you’ll be responsible for driving brand positioning, executing marketing campaigns, strengthening retail partnerships, and accelerating growth across both digital and in-store channels.

At Rubino, we’re proud of our Quebec roots and our solid reputation in the footwear industry. We offer a dynamic and collaborative work environment, competitive compensation, and an excellent benefits package.

REPORTS TO : CEO

SALARY RANGE : $80,000 - $120,000

RESPONSIBILITIES

• Brand Building and Awareness Strategy : Develop and execute comprehensive top-funnel marketing strategies to significantly increase brand visibility, enhance brand perception, and expand market reach. This includes innovative campaigns aimed at introducing Rubino to new audiences and strengthening our brand story.
• Marketing Strategy Development and Execution : Lead the creation and implementation of overall marketing strategies to drive customer acquisition and support business growth across all channels.
• Digital Marketing Management : Plan, execute, and optimize digital marketing campaigns including SEO, SEM, email marketing, social media, and paid advertising, with a particular emphasis on strategies that build brand awareness and engagement at the top of the funnel. Ensure effective targeting and campaign performance to meet growth targets.
• Brand Management : Safeguard the integrity and consistency of the brand’s image across all platforms—digital, print, and in-store. Ensure all creative assets align with Rubino’s brand standards.
• E-commerce Management : Oversee the daily operations of the e-commerce platform to ensure seamless customer experience, maximize online sales, and manage website performance, merchandising, and promotions.
• Customer Loyalty and CRM Management : Oversee loyalty programs and customer relationship management tools. Develop strategies to improve customer retention, personalization, and engagement.
• Data Analysis and Reporting : Analyze sales data, customer behaviors, campaign performance, and market trends to make data-driven decisions and optimize marketing and e-commerce strategies.
• Cross-functional Collaboration : Work closely with internal departments such as buying, operations, and store management to align marketing campaigns with product launches, seasonal promotions, and business priorities.
• Budget Management : Manage the marketing and e-commerce budget, ensuring effective allocation of resources and maximum return on investment (ROI) for all initiatives.
• Trend Monitoring and Innovation : Stay informed on market trends, emerging technologies, and industry innovations. Propose and implement new initiatives to maintain Rubino’s competitive edge.
• Team Leadership and Development : Lead, mentor, and develop the marketing and e-commerce team. Set clear goals, provide regular feedback, and support professional development to ensure team success.

QUALIFICATIONS

Bachelor’s degree in marketing, E-commerce, Business, or a related field.

3+ years of experience in marketing and e-commerce, with a proven track record in brand building and increasing top-funnel awareness, preferably within the retail, footwear, or consumer goods industries.

Strong leadership skills with experience managing a team.

Excellent knowledge of digital marketing tools, CRM, SEO / SEM, Google Analytics, Meta Ads, and e-commerce platforms (Shopify, Magento, or similar).

Strategic thinker with hands-on capabilities.

Strong analytical skills and data-driven decision-making.

Excellent communication skills in both French and English (written and spoken).

Ability to manage multiple projects in a fast-paced environment.

Passionate about retail, fashion, and customer experience.

SCHEDULE

Hybrid work model (Head office + remote flexibility)

Monday to Friday

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Retail

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