Resident Experience Manager

BGO group; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading Canadian property management firm is seeking a Manager of Brand and Resident Experience in Toronto. This role involves leading brand initiatives, enhancing resident engagement, and managing property marketing strategies. The ideal candidate has a strong background in project management and communication, and is dedicated to shaping a positive resident experience. Competitive salary and opportunities for professional growth are included.

Qualifications

• 5-7 years of experience in marketing, events, hospitality, or agency.
• Experience executing national campaigns and managing events.
• Strong understanding of customer experience concepts in property management.

Responsibilities

• Lead national site-level teams in the execution of brand experiences.
• Shape and execute resident engagement strategies.
• Oversee property-level brand standards and online reputation management.

Skills

Project management

Communication skills

Collaboration

Creativity

Education

Undergraduate Degree in Communications, Marketing, or related field

Tools

Excel

Microsoft Office

Canva

MailChimp

Job description

Join Us to Grow, Connect, and Make an Impact.

At BGO Properties, we’re dedicated to enhancing personal and professional growth, fostering meaningful connections, and giving back to the communities where we operate.

As one of Canada’s premier providers of commercial property management and leasing services, BGO Properties manages a diverse portfolio of over 400 properties, totaling more than 67 million square feet of residential, office, industrial, and retail space. For over 30 years, our clients have trusted us to deliver innovative real estate solutions that create value and support their success.

As part of the global BGO family, we leverage international expertise and local market insights to provide high-quality services. Our experienced team works across a variety of commercial real estate sectors, which ensure every property we manage is a welcoming and functional destination for tenants.

Whether you’re launching your career or advancing as a seasoned professional, BGO Properties offers opportunities for professional growth, continuous learning, and leadership development.

Join us and help shape the future of commercial real estate.

The opportunity : The Manager, Brand and Resident Experience will play an important role at the National level and be responsible for working alongside our property and corporate teams to create, manage, and drive successful property-level campaigns, experiences, and environments that bring the BGO Living brand to life. This includes events, communications, digital tools / online user experience, partnerships and sustainability initiatives. Monitoring and managing resident feedback, including online reputation and resident surveys will be an important aspect of this role.

You will join our Residential Marketing, Leasing and Resident Experience Team. You will spend up to 50% of your time with our property teams at site-level providing leadership, training and support.

What You Will Do :

Strategy and Execution

• Lead national site-level teams in the planning and execution of brand experiences .
• Work with cross-functional teams, including marketing, operations, property teams, and vendors to lead and track multiple workstreams and projects at a time.
• Facilitate post-project wrap-ups, learnings and appreciations, ensure reporting and optimizations are being actioned.
• Stay up to date with industry trends, emerging technologies, and best practices in experiential marketing, bringing innovative ideas and solutions to enhance experiences and resident

Resident Engagement

Shape our resident engagement strategy and execution , including education, training and onboarding where you will empower teams to provide the highest level o f resident service.

Lead National implementation of Resident Portal.

Lead resident gifting program , resident handbook, as well as other established (and new) engagement touchpoints.

Lead national partnership initiative, which includes identifying, establishing and strengthening relationships that translate into resident offers and benefits .

Brand / Property Marketing

Lead property-level brand and experience standards to ensure consistent property experience from coast-to-coast.

Involvement in property marketing initiatives, driving brand presence, lead generation and elevated customer experience.

Manage online reputation management tool, translating our teams’ 5-star experience into 5-star reviews.

Oversee national resident survey, which includes collecting, analyzing and actioning measurable results.

Corporate and Sustainability Initiatives

Oversee National team recognition award, including nominations, coordination with leadership and national communication to award teams.

Lead national Residential sustainability and charitable initiatives.

Communications

Write and develop messaging around various topics, including organization and company initiatives , culture programs, and announcements.

Find creative ways to produce and tell stories across existing channels, including resident portal, social channels, elevator screens and e-communication.

Be a trusted advisor on site-level communication best practices.

Who You Are :

Undergraduate Degree or equivalent combination of education and experience in Communications, Marketing, PR, Hospitality, or a related field

5-7 years of experience as a project manager in the following areas : marketing / events / hospitality / agency

Influential, with exceptional collaboration, relationship, and consultative skills

Strong communications skills, with a passion and knack for writing.

Passion for creating a strong, engaging culture and experience across our Residential portfolio.

Experience working with multi-disciplinary brand, marketing, creative teams, and diverse business stakeholders on the roll out of national campaigns. Proven experience executing national campaigns and programs, including event planning and management.

Ability to juggle changing priorities while maintaining a positive attitude .

Agile and motivated to scrutinize existing methods of working using insights and data .

Understanding of marketing and customer experience concepts as they relate to the property management industry.

Experience working with Excel and Microsoft Office programs. Experience with Canva, MailChimp and high-comfort level with use of new tools and technology.

Police Clearance – A criminal verification check is required for employment.

At BGO, we recognize that each employee’s unique experiences, perspectives, and viewpoints strengthen our ability to create and deliver the best value to our clients, partners and stakeholders / investors and therefore we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations and life experiences to apply.

BGO is committed to equitable hiring practices and we welcome the opportunity to discuss accommodation and ensure fairness and equity in our hiring process. If you require accommodation, please email us at [e-mail] and include : Job posting #, your name and your preferred method of contact.

We thank all applicants for their interest in employment with BGO, however only those selected for an interview will be contacted.

BGO Properties is the Canadian real estate property management and leasing division of BentallGreenOak (Canada) Limited Partnership. BGO is a global real estate investment management advisor, real estate lender, and globally recognized provider of real estate services. BGO is a part of SLC Management, the institutional alternatives and traditional asset management business of Sun Life. For more information, please visit www.bgoproperties.com

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