Remote SEM Specialist: Campaign Optimizer & Insights

Publicis Groupe; Toronto; Hybrid; CAD 50,000 - 55,000; Full time

Benefits offered by this job

Work from anywhere in Canada

Extended long weekends

Wellness benefits

Birthday leave

Learning & development opportunities

Mobility within Publicis Groupe

Job summary

Starcom in Canada seeks an SEM specialist to monitor active campaigns, optimize spend and performance, and generate insightful reports. You will create and activate campaigns from briefs, manage budgets, and push insights to improve outcomes.

You will pull data from multiple systems, build PowerPoint and Excel reports, and coordinate with Coordinators to ensure accuracy and timely delivery. This role offers growth within Publicis Groupe network.

Qualifications

• 1 year of agency SEM experience or 2 years of SEM experience outside of Agency
• Strong proficiency in SA360, Google Ads, and Microsoft Ads
• Excellent data analysis and reporting skills
• Good writing and presentation abilities
• Organized with multitasking capability
• Ability to work with cross-functional teams

Responsibilities

• Create and activate campaigns from a brief where strategy is provided
• Optimize budget pacing, bids and bidding strategies, ads and more
• Pull data from multiple systems to create PowerPoint and Excel reports
• Identify opportunities or insights during ongoing accounts from Engine systems and reports
• Create and update keywords lists, ad copy, and ad extensions
• Provide insight and analysis and suggest updates/optimizations to improve performance
• Ensuring the accuracy of budgets within PM media finance systems
• Reconcile monthly invoices
• Update and maintain campaign taxonomy to meet global requirements

Skills

Numerical skills

Attention to detail

Public speaking

Writing skills

Data analysis

Tools

SA360

Google Ads

Microsoft Ads

Job description

Starcom in Canada seeks an SEM specialist to monitor active campaigns, optimize spend and performance, and generate insightful reports. You will create and activate campaigns from briefs, manage budgets, and push insights to improve outcomes.

You will pull data from multiple systems, build PowerPoint and Excel reports, and coordinate with Coordinators to ensure accuracy and timely delivery. This role offers growth within Publicis Groupe network.