Remote Paid Social Manager | B2B ABM & AI Optimizer

MarketBridge; Canada; Remote; USD 69,000 - 86,000; Full time

Benefits offered by this job

Time Off & Flexibility

Health & Wellness

401(k) plan

Professional development fund

Tech stipend & gear

Job summary

Marketbridge is seeking a Manager, Paid Social for a fully remote role operating in EST hours. You will craft B2B paid social campaigns, own in-platform execution, and optimize across LinkedIn, Facebook, and Instagram while partnering with analytics for accurate measurement.

You'll report on performance, recommend optimizations to clients, and contribute to ABM strategies. The role emphasizes collaboration, curiosity, and proactive idea generation.

Qualifications

• 3–5+ years of hands-on paid social experience (2+ specifically in B2B) with LinkedIn, Instagram, and Facebook.
• Demonstrated experience personally managing campaign execution and in-platform optimization — this role does not hand off to a separate activation team.
• B2B marketing experience with account-based marketing expertise: building and activating target account lists, matched/company-list audiences, buying-committee targeting, and multi-touch program design.
• Familiarity with ABM and intent platforms (6sense, Demandbase, or similar) and how they connect to paid social activation.
• Experience managing budget pacing across multi-flight, multi-platform campaigns.
• Working knowledge of conversion tracking implementation (LinkedIn Insight Tag, Meta Pixel/CAPI) and how tracking gaps affect reporting.
• Well-versed in data storytelling
• Comfortable in a client-facing role, including presenting performance and defending optimization recommendations directly to clients.
• Comfortable experimenting with AI-enabled tools

Responsibilities

• Build and launch paid social campaigns directly in-platform — audience setup, targeting, budget structure, creative trafficking, and pre-launch QA.
• Manage daily and weekly optimizations: bid and budget adjustments, audience and placement refinement, creative rotation, and underperformer pausing.
• Monitor pacing against flighted budgets and flag over/under-delivery early, with a clear recommendation attached.
• Develop and execute paid social strategies for clients, including account-based programs targeting defined account lists and buying committees.
• Own the reporting narrative — analyzing performance weekly and/or monthly and communicating optimization recommendations directly to clients, not through an intermediary.
• Partner with the analytics team to ensure accurate conversion tracking, pixel/tag implementation, and UTM governance across platforms.
• Proactively bringing new ideas and test plans to clients.
• Prioritize projects so that all deadlines are met

Skills

Paid social

B2B marketing

ABM

LinkedIn

Facebook

Instagram

Budget management

Data storytelling

Client facing

AI tools

Tools

6sense

Demandbase

LinkedIn Insight Tag

Job description

Marketbridge is seeking a Manager, Paid Social for a fully remote role operating in EST hours. You will craft B2B paid social campaigns, own in-platform execution, and optimize across LinkedIn, Facebook, and Instagram while partnering with analytics for accurate measurement.

You'll report on performance, recommend optimizations to clients, and contribute to ABM strategies. The role emphasizes collaboration, curiosity, and proactive idea generation.