Remote Golf GTM Marketing Lead

Lightspeed Commerce, Inc.; Toronto; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Remote work option

Lightspeed equity scheme

Flexible paid time off policy

Extended healthcare benefits

Health and wellness benefit of CAD 500

Mental health platform & counselling

Parental leave & support

LinkedIn Learning license

Volunteer day

Job summary

Lightspeed Commerce, Inc. is seeking a Product Marketing Manager, Golf to champion Lightspeed Golf and bring product investments to market.

You will co‑own go‑to‑market strategy, positioning, messaging, and adoption with cross‑functional teams to ensure successful launches and growing customer value. Translate golf operators’ needs into compelling product stories and enablement across the Lightspeed ecosystem.

Qualifications

• 2–4 years of experience in product marketing, growth marketing, lifecycle marketing, or a comparable go‑to‑market role, ideally in B2B or B2B2C SaaS.
• Experience developing positioning, messaging, launch plans, sales enablement, and customer marketing programs.
• Strong project management skills and the ability to independently lead work from strategy through execution.
• Demonstrated ability to synthesize qualitative and quantitative insights into clear recommendations.
• Experience working cross‑functionally with Product, Sales, Marketing, Support, Customer Success, or Partnerships teams.
• Excellent written, verbal, and presentation skills, with the ability to translate technical capabilities into clear customer benefits.
• Comfort navigating ambiguity, prioritizing competing requests, and building structure where processes are still developing.
• A proactive, analytical, and collaborative working style.
• Curiosity about customer needs and a growth mindset focused on continuous improvement.

Responsibilities

• Co‑own positioning and messaging for Lightspeed Golf, including the operator and golfer value propositions across our product ecosystem.
• Lead go‑to‑market planning and execution for product launches, feature enhancements, migrations, and major product announcements.
• Build launch plans that connect product strategy to marketing campaigns, sales enablement, customer communications, and post‑launch adoption.
• Partner with Product to identify customer pain points, improve the golf operator journey, and influence product priorities.
• Develop customer adoption, activation, cross‑sell, and expansion programs that increase product usage, retention, and customer lifetime value.
• Help drive payments attach, adoption of revenue‑generating products and services, and awareness of new and existing Golf capabilities.
• Establish feedback loops with Sales, Support, Customer Success, and Partnerships to bring customer insights into messaging, campaigns, and the product roadmap.
• Conduct ongoing market, customer, and competitive research, including interviews, surveys, win/loss analysis, support data, and sales feedback.
• Develop and maintain Golf ICP, persona, segmentation, and customer journey insights.
• Monitor the competitive landscape and translate competitor and market intelligence into positioning, sales guidance, and strategic recommendations.
• Partner with Sales and Enablement to create pitch decks, battlecards, one‑pagers, demo tools, launch packs, training, and other materials that improve sales effectiveness.
• Collaborate with Integrated Marketing, Content, Design, PR, Events, and Partnerships to develop campaigns and content that create awareness, demand, education, and advocacy.
• Act as a product and industry subject matter expert for marketing, communications, and customer‑facing teams.
• Measure and communicate the impact of launches and customer programs across adoption, pipeline, conversion, attach rate, MRR, retention, and other relevant business metrics.
• Establish and improve repeatable product marketing processes for the Golf business.

Skills

Product marketing

Growth marketing

Lifecycle marketing

Go-to-market

Cross-functional collaboration

Job description

Lightspeed Commerce, Inc. is seeking a Product Marketing Manager, Golf to champion Lightspeed Golf and bring product investments to market.

You will co‑own go‑to‑market strategy, positioning, messaging, and adoption with cross‑functional teams to ensure successful launches and growing customer value. Translate golf operators’ needs into compelling product stories and enablement across the Lightspeed ecosystem.