Product Marketing Manager, Golf

Lightspeed Commerce; Canada; On-site; CAD 90,000 - 140,000; Full time

Benefits offered by this job

Equity

Flexible PTO

Extended healthcare

Health & wellness stipend

Parental leave

Learning resources

Volunteer days

Job summary

Lightspeed Commerce is seeking a Product Marketing Manager, Golf to champion Lightspeed Golf and drive market-ready strategy. You will co-own go-to-market with the Product Marketing Lead, shaping positioning, messaging, and adoption efforts across product ecosystems with cross-functional partners.

You will translate golfer and golf-course operator needs into compelling narratives, enablement, and roadmaps. This role offers a remote-friendly environment, strong growth opportunities, and a chance

Qualifications

• 3–5 years of product marketing or go-to-market experience in B2B/B2B2C SaaS.
• Experience shaping positioning, messaging, and launch plans.
• Strong cross-functional collaboration and project management.
• Ability to translate insights into actionable roadmap recommendations.

Responsibilities

• Co-own positioning and messaging for Lightspeed Golf across product ecosystem.
• Lead go-to-market planning and execution for product launches and major announcements.
• Build launch plans connecting product strategy to campaigns, enablement, and post-launch adoption.
• Partner with Product to identify customer pain points and influence priorities.
• Develop customer adoption, activation, cross-sell, and upsell programs to boost retention and LTV.
• Establish feedback loops with Sales, Support, Customer Success, and Partnerships.

Skills

GTM strategy

Messaging & positioning

Cross-functional collaboration

Go-to-market execution

Product marketing

Market research

Tools

CRM tools

Analytics tools

Job description

Hi there! Thanks for stopping by

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!

Lightspeed is seeking a Product Marketing Manager, Golf to champion Lightspeed Golf and help bring our product investment to market.

In this role, you will co‑own, with the Product Marketing Lead, the go‑to‑market strategy, positioning, messaging, and adoption efforts for Lightspeed Golf. You will work closely with Product, Integrated Marketing, Sales, Partnerships, Support, Customer Success, and other cross‑functional teams to ensure that product launches and customer programs improve adoption, sales effectiveness, retention, and customer lifetime value.

You will help serve as the connection point between our golf customers, product teams, and go‑to‑market organization. You will help translate the needs of golf course operators and golfers into compelling product stories, effective enablement, and actionable recommendations for the roadmap.

This role is ideal for a curious, hands‑on marketer who enjoys building new processes, working through ambiguity, and turning customer and market insights into measurable business outcomes.

What you’ll be doing:

• Co‑own positioning and messaging for Lightspeed Golf, including the operator and golfer value propositions across our product ecosystem

• Lead go‑to‑market planning and execution for product launches, feature enhancements, migrations, and major product announcements

• Build launch plans that connect product strategy to marketing campaigns, sales enablement, customer communications, and post‑launch adoption.

• Partner with Product to identify customer pain points, improve the golf operator journey, and influence product priorities

• Develop customer adoption, activation, cross‑sell, and expansion programs that increase product usage, retention, and customer lifetime value

• Help drive payments attach, adoption of revenue‑generating products and services, and awareness of new and existing Golf capabilities

• Establish feedback loops with Sales, Support, Customer Success, and Partnerships to bring customer insights into messaging, campaigns, and the product roadmap

• Conduct ongoing market, customer, and competitive research, including interviews, surveys, win/loss analysis, support data, and sales feedback

• Develop and maintain Golf ICP, persona, segmentation, and customer journey insights

• Monitor the competitive landscape and translate competitor and market intelligence into positioning, sales guidance, and strategic recommendations

• Partner with Sales and Enablement to create pitch decks, battlecards, one‑pagers, demo tools, launch packs, training, and other materials that improve sales effectiveness

• Collaborate with Integrated Marketing, Content, Design, PR, Events, and Partnerships to develop campaigns and content that create awareness, demand, education, and advocacy

• Act as a product and industry subject matter expert for marketing, communications, and customer‑facing teams

• Measure and communicate the impact of launches and customer programs across adoption, pipeline, conversion, attach rate, MRR, retention, and other relevant business metrics

• Establish and improve repeatable product marketing processes for the Golf business

How you’ll know you’re thriving in this role:

• Product launches are delivered on time with clear goals, positioning, enablement, and post‑launch measurement

• Adoption of priority Golf products and features increases among existing customers

• Sales teams have the messaging, tools, and proof points needed to sell with confidence

• Customer and market insights meaningfully influence product and go‑to‑market decisions

• Golf marketing programs contribute to improved lead quality, conversion, payments attach, MRR, retention, and customer lifetime value

• Lightspeed Golf is increasingly recognized as a trusted partner for golf course operators and a platform that helps them simplify operations, maximize revenue, and deliver exceptional experiences

What you need to bring:

• 3-5 years of experience in product marketing, growth marketing, lifecycle marketing, or a comparable go‑to‑market role, ideally in B2B or B2B2C SaaS

• Experience developing positioning, messaging, launch plans, sales enablement, and customer marketing programs

• Strong project management skills and the ability to independently lead work from strategy through execution

• Demonstrated ability to synthesize qualitative and quantitative insights into clear recommendations

• Experience working cross‑functionally with Product, Sales, Marketing, Support, Customer Success, or Partnerships teams

• Excellent written, verbal, and presentation skills, with the ability to translate technical capabilities into clear customer benefits

• Comfort navigating ambiguity, prioritizing competing requests, and building structure where processes are still developing

• A proactive, analytical, and collaborative working style

• Curiosity about customer needs and a growth mindset focused on continuous improvement

Even better if you have:

• Experience in the golf, sports, hospitality, retail, fintech, or B2B SaaS industries

• A solid understanding of how golf course operators run their businesses, including tee sheets, online booking, payments, point of sale, retail, food and beverage, reporting, and customer engagement

• Experience marketing products to both business operators and end consumers

• Experience with product adoption, customer marketing, expansion, or retention programs

• Interest in or passion for golf, sports, or technology

• Experience working with account‑based marketing, trade events, industry associations, or partner marketing

• MBA or Product Marketing Alliance certification

What's in it for you?

Come live the Lightspeed experience…

• Lots of autonomy, flexible work culture, and the option of fully remote work

• Genuine career opportunities in a company that is creating new roles every day

• Work on a product used by thousands of brands and retailers across the wholesale industry

• Work in a team big enough for growth but lean enough to make a real impact

… and enjoy a range of benefits that will keep you happy, healthy and (not) hungry:

• Lightspeed equity scheme (we are all owners)

• Flexible paid time off policy

• Extended healthcare benefits

• Health and wellness benefit of $500 per year

• Mental health online platform and counseling & coaching services

• Paid leave and assistance for new parents

• LinkedIn Learning license

• Volunteer day

Fuel your growth. Find your people.

At Lightspeed, your growth is our priority. We invest in you with continuous learning opportunities, global mobility and benefits designed to support you—all within a driven, diverse and inclusive team that’s passionate about empowering our communities

Final thought... Studies show that gender‑coded words significantly reduce the number of women applying. Use this link to find out if your job description is gender‑neutral: http://gender-decoder.katmatfield.com/ #LI-AL2

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier‑free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Where to from here? For a glimpse into our world check out our career page here.

Who we are:

Powering the businesses that are the backbone of the global economy, Lightspeed's one‑stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual‑listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

Lightspeed handles your information in accordance with our Applicant Privacy Statement.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.