Remote Digital Marketing Analyst — Data-Driven Insights

Crossing Hurdles; Canada; Remote; CAD 137,760 - 206,640; Part time

Job summary

A marketing services company is seeking a Marketing Specialist to join their remote team on an hourly contract. The role involves extracting campaign data, calculating key performance indicators, and creating data visualizations. Ideal candidates will have strong experience in marketing analytics, proficiency in Google Analytics 4, and a meticulous approach to data handling. This position offers flexible hours between 10 to 40 hours a week, aligning with the company's innovative marketing strategies.

Qualifications

• Strong experience in performance marketing analytics, media reporting, or marketing operations.
• Proficiency in Google Analytics 4, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Sheets.
• Experience with Excel-based modeling, cohort analysis, funnel breakdowns, and segmentation strategies.

Responsibilities

• Extract campaign data from advertising platforms.
• Calculate KPIs across channels.
• Create data visualizations and insights summaries.
• Build and manage UTM tracking templates.
• Reconcile advertising costs.

Skills

Performance marketing analytics

Media reporting

Google Analytics 4

Facebook Ads Manager

LinkedIn Campaign Manager

Budget/spend tracking

UTM tracking

Attention to detail

Tools

Google Sheets

Data Studio

Excel

Job description

A marketing services company is seeking a Marketing Specialist to join their remote team on an hourly contract. The role involves extracting campaign data, calculating key performance indicators, and creating data visualizations. Ideal candidates will have strong experience in marketing analytics, proficiency in Google Analytics 4, and a meticulous approach to data handling. This position offers flexible hours between 10 to 40 hours a week, aligning with the company's innovative marketing strategies.