Remote Digital Experience Specialist - Canada

Brafton Inc.; Montreal; Remote; CAD 55,000 - 80,000; Full time

Job summary

A leading content marketing firm seeks a Remote Digital Experience Specialist to join their UX & Brand Experience team. This position focuses on guiding website redesign projects, analyzing performance, and contributing to UX and brand consultancy initiatives. Candidates need to exhibit strong communication, digital strategy, and UX skills to excel in this role.

Qualifications

• Minimum 2 years of experience in UX, web design, digital strategy, or content marketing.
• Proficient with CMS platforms like WordPress, HubSpot, and Webflow.
• Excellent communication skills required.

Responsibilities

• Analyze website performance metrics to inform strategic recommendations.
• Conduct qualitative research, including stakeholder interviews and persona development.
• Ensure alignment with client brand messaging and visual identity.

Skills

Communication

SEO

Digital Strategy

Content Creation

UX Design

Project Management

Education

Bachelor's Degree

Tools

WordPress

HubSpot

Webflow

Google Sheets

Job description

Remote Digital Experience Specialist - Canada

Remote Digital Experience Specialist - Canada

19 hours ago Be among the first 25 applicants

Brafton is one of the world's leading content marketing firms, with offices in Boston, London and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.

This is a remote, full-time contract position, and is open to candidates across Canada.

We’re seeking a detail-oriented, strategic, and creative Digital Experience Specialist to join our UX & Brand Experience team. This is a keystone role focused on helping clients create goal-driven, user-centric websites that align with brand identity and drive measurable results.

You’ll be instrumental in guiding website redesign projects—from research and analysis through to content structuring, page building, and testing. You’ll also contribute to broader UX, market research, and brand consultancy initiatives, playing a key role in delivering polished, high-impact client work.

Key Responsibilities - Website Redesign & Optimization:

• Analyze website performance metrics to inform strategic recommendations
• Lead content audits and create Keep-Update-Delete reports
• Develop intuitive navigation structures and information architecture
• Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others
• Provide UX and CRO-focused feedback on wireframes and visual designs
• Ensure alignment with client brand messaging and visual identity
• Co-lead the project delivery process alongside a Project Manager
• Contribute to user journey mapping and documentation
• Conduct quality assurance (QA) reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers
• Propose and implement A/B and multivariate tests to support continuous improvement
  
  
  
  

Key Responsibilities - Brand and UX Consultancy:

• Conduct qualitative research, including stakeholder interviews and persona development
• Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis
• Support brand messaging strategy and product positioning
• Collaborate on naming, copy tone, and style guidance deliverables
• Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities
  
  
  
  

Essential Functions & Success Factors:

• Deliver high-quality, on-spec work within established deadlines
• Communicate clearly and confidently with internal teams and client stakeholders
• Collaborate across departments including design, development, content, and SEO
• Track project progress in internal project management tools
• Review and edit deliverables from colleagues as part of peer-review workflows
• Maintain alignment with client goals and internal quality standards
• Assist with formatting, information synthesis, and reporting as needed
  
  
  
  

Additionally, this role may work toward:

• Exploring and developing new service offerings, with the support of managers and senior colleagues
• Working to understand and gain insights into industry trends and standards around data analysis and reporting, lead generation, design best practice and content marketing in general
• Collaborating with senior members of staff to develop strong in-house knowledge stores, policies and processes
• Working closely with Brafton's development team, CMS, production teams and other departments, as is helpful, toward the timely and successful completion of these tasks
  
  
  
  

Growth & Development Opportunities:

• Contribute to the evolution of service offerings and internal processes
• Stay current with industry trends in UX, data analysis, and content strategy
• Help build knowledge libraries, templates, and best practice documentation
  
  
  
  

Required Skills & Experience:

• Bachelor’s degree preferred
• Minimum 2 years of relevant experience in UX, web design, digital strategy, or content marketing
• Excellent communication skills—written, verbal, and visual
• Proficiency with spreadsheets (e.g., Google Sheets, Excel)
• Working knowledge of UX, CRO, and content best practices
• Comfortable with CMS platforms like WordPress, Webflow, and HubSpot
• Experience with visual page builders (e.g., Elementor, Webflow) is a strong plus
• Fluency in CSS is highly desirable
• Understanding of the modern digital marketing landscape
  
  
  
  

Time Allocation:

• 70% Independent Contributor Work
• 20% Internal or Client Communications
• 10% Miscellaneous Tasks
  
  
  
  

Additional Requirements:

• Access to reliable, professional-grade hardware and a stable internet connection
• Comfort working in a fully remote, deadline-driven environment
• Willingness to collaborate across time zones when needed
  
  
  
  

Ready to help shape the digital experiences of tomorrow? Apply now and join a team where strategy meets storytelling.

EQUAL OPPORTUNITY: Brafton is an Equal Opportunity employer. In addition to federal law requirements, Brafton complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfers, leave of absence, compensation and training.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Design, Art/Creative, and Information Technology

• Industries

  Hospitality, Food and Beverage Services, and Retail

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