Remote Digital Experience Specialist - Canada

Brafton Inc.; Montreal; Remote; CAD 60,000 - 90,000; Full time

Job summary

Brafton Inc. seeks a remote Digital Experience Specialist to enhance client websites through strategic UX and digital strategies. In this full-time role, you will guide projects from research to content structuring, ensuring alignment with brand identity. Ideal candidates will possess a strong background in UX, web design, and digital marketing, enabling them to deliver user-centered solutions.

Qualifications

• Minimum 2 years of relevant experience in UX, web design, digital strategy, or content marketing.
• Excellent communication skills—written, verbal, and visual.
• Proficiency with spreadsheets (e.g., Google Sheets, Excel).

Responsibilities

• Analyze website performance metrics to inform strategic recommendations.
• Lead content audits and create Keep-Update-Delete reports.
• Design and build website content using platforms such as WordPress.

Skills

Communication

UX

Web Design

Digital Strategy

Content Marketing

Data Analysis

Tools

WordPress

HubSpot

Webflow

Elementor

CSS

Job description

Remote Digital Experience Specialist - Canada

Remote Digital Experience Specialist - Canada

19 hours ago Be among the first 25 applicants

Brafton is one of the world's leading content marketing firms, with offices in Boston, London and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.

This is a remote, full-time contract position, and is open to candidates across Canada.

We’re seeking a detail-oriented, strategic, and creative Digital Experience Specialist to join our UX & Brand Experience team. This is a keystone role focused on helping clients create goal-driven, user-centric websites that align with brand identity and drive measurable results.

You’ll be instrumental in guiding website redesign projects—from research and analysis through to content structuring, page building, and testing. You’ll also contribute to broader UX, market research, and brand consultancy initiatives, playing a key role in delivering polished, high-impact client work.

Key Responsibilities - Website Redesign & Optimization :

• Analyze website performance metrics to inform strategic recommendations
• Lead content audits and create Keep-Update-Delete reports
• Develop intuitive navigation structures and information architecture
• Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others
• Provide UX and CRO-focused feedback on wireframes and visual designs
• Ensure alignment with client brand messaging and visual identity
• Co-lead the project delivery process alongside a Project Manager
• Contribute to user journey mapping and documentation
• Propose and implement A / B and multivariate tests to support continuous improvement

Key Responsibilities - Brand and UX Consultancy :

• Conduct qualitative research, including stakeholder interviews and persona development
• Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis
• Support brand messaging strategy and product positioning
• Collaborate on naming, copy tone, and style guidance deliverables
• Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities

Essential Functions & Success Factors :

• Deliver high-quality, on-spec work within established deadlines
• Communicate clearly and confidently with internal teams and client stakeholders
• Collaborate across departments including design, development, content, and SEO
• Track project progress in internal project management tools
• Review and edit deliverables from colleagues as part of peer-review workflows
• Maintain alignment with client goals and internal quality standards
• Assist with formatting, information synthesis, and reporting as needed

Additionally, this role may work toward :

• Exploring and developing new service offerings, with the support of managers and senior colleagues
• Working to understand and gain insights into industry trends and standards around data analysis and reporting, lead generation, design best practice and content marketing in general
• Collaborating with senior members of staff to develop strong in-house knowledge stores, policies and processes
• Working closely with Brafton's development team, CMS, production teams and other departments, as is helpful, toward the timely and successful completion of these tasks
• Contribute to the evolution of service offerings and internal processes
• Stay current with industry trends in UX, data analysis, and content strategy
• Help build knowledge libraries, templates, and best practice documentation

Required Skills & Experience :

• Minimum 2 years of relevant experience in UX, web design, digital strategy, or content marketing
• Excellent communication skills—written, verbal, and visual
• Proficiency with spreadsheets (e.g., Google Sheets, Excel)
• Working knowledge of UX, CRO, and content best practices
• Comfortable with CMS platforms like WordPress, Webflow, and HubSpot
• Experience with visual page builders (e.g., Elementor, Webflow) is a strong plus
• Fluency in CSS is highly desirable
• Understanding of the modern digital marketing landscape

Time Allocation :

• 70% Independent Contributor Work
• 20% Internal or Client Communications

Additional Requirements :

• Access to reliable, professional-grade hardware and a stable internet connection
• Comfort working in a fully remote, deadline-driven environment
• Willingness to collaborate across time zones when needed

Ready to help shape the digital experiences of tomorrow? Apply now and join a team where strategy meets storytelling.

EQUAL OPPORTUNITY : Brafton is an Equal Opportunity employer. In addition to federal law requirements, Brafton complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfers, leave of absence, compensation and training.

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Design, Art / Creative, and Information Technology

Hospitality, Food and Beverage Services, and Retail

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